McDonald's strategic plan


Question Description

For this assignment, select a real company in the fast food industry.

You have just been hired by (your selected company) as its new vice president of strategic planning. The corporation’s performance in recent years as well as the changes with business and economic conditions will be a central focus of your new job.

Given the size of the corporation and the fact that it is in a highly competitive industry, the chief executive officer (CEO) to whom you report has already given you permission to hire a staff of recent Master of Business Administration (MBA) graduates to assist you in your efforts. You recently completed the interviewing and hired four people with minimal real business experience.

In coming months, you and your team will be creating a completely new—and, presumably, more effective—strategic plan. You plan to begin by holding a kick-off meeting with your team.

Deliverable Length: 1,000–1,250 words

To feel confident that all of the employees in your strategic planning team understand all that you have taught them, you require each to prepare a streamlined version of the key elements of a strategic plan. You require each employee to prepare the following sections of a strategic plan for the corporation's next 3-5 years:

  • Mission and Vision Statements (Simply copying from an existing real company is unacceptable.)
  • Specific, Measurable, Achievable, Realistic, and Time-Bound (SMART) Goals and Objectives
  • Industry Analysis
  • Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) Analysis
  • A Perceptual Map
    • Choose any criteria that you think are important to plot.
    • Explain why you picked the criteria.

Your task is to create a plan, following the same parameters, which will be the sample standard that your employees' submissions should match.

Tutor Answer

School: New York University


Running head: McDonald’s Strategic Plan


Your name

Running head: McDonald’s Strategic Plan


This paper is about McDonald's key administration plan. McDonald's is a worldwide brand
which deals with a chain of fast foods internationally. It focuses on the strategic management
plan of the company.
McDonald's vision is to be the world's best speedy administration eatery encounter. Being
the best methods of giving extraordinary quality, administration, neatness, and esteem, with the
goal that we make each client in each eatery counter grin.
To be our clients most loved espresso place and place to drink. Our worldwide activities
are adjusted around a worldwide technique called Plan to win which centers around excellent
client encounter. Individuals, items, place and cost and advancement. We are focused on
consistently enhancing our activities and improving our client encounter.
SMART Goals and Objectives
Strategic Goals of McDonald.

Place the client involvement with the center of everything we do.

ii. Committed to our kin.
iii. Believe in McDonald's framework.

Operate our business morally

v. Grow our business benefit.

Running head: McDonald’s Strategic Plan


vi. Give back to our general public.

Strive consistently to make strides

Strategic Objectives

Our clients are the explanation behind presence. We show our increase by giving them
fantastic nourishment and prevalent administration in a spotless, inviting condition at
incredible esteem.


We give opportunity, support, create pioneers and reward accomplishment. We trust that
a group of very much prepared people with various foundations and experience
cooperating in a domain that encourages regard and drives an abnormal state of
commitment is fundamental to our proceeding with the progress


Our plan of action is described by a three-leg stool of administrator/proprietor, providers
and friends representatives, is our establishment, and adjusting the enthusiasm of every
one of the three gathering is ...

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