FINAL PROJECT
Visual Literacy & the Sociology of Perception
DEADLINES are posted in the Weekly Sequence
Now that you have honed your visual literacy skills, approach this final assignment
with a critical eye as you apply what you have learned in class while finding
meaning in imagery and addressing the sociology of perception. You have two
choices for this Final Project, either:
1. A Directed Research Paper, or,
2. A Visual Essay
Follow this guideline for your Final Project:
Directed Research Paper should be to 5 to 6 typed double-spaced pages, not
including Title and Works Cited pages. You must select one rhetorical strategy
(either Informative, Argument/Persuasion, or Critical Analysis). This research
paper MUST include reliable and verifiable outside research and must be
properly cited using the MLA format. Any project that does not contain source
attribution or parenthetical citations INSIDE THE PAPER will be returned with a
zero for plagiarism. Your paper should be PREDOMINANTLY your own
observations (approximately 60 percent), supported by research (no more than
40%). Also, be sure to incorporate thumb-nail images where necessary as well as
the interdisciplinary aspect of the course by exploring the “sociological of
perception” when addressing your topic.
Visual Essay (10 to 12 slides, not including Title or Works Cited pages;
approximately 3 minutes in length) and posted on YouTube for easy access. It
must be creative, seamless, easy to navigate, and include powerful images,
quotes, videos, and short snippets of solid and verifiable research (cited using
MLA format right on the individual slides). Incorporating music is optional. You
are required to narrate your presentation with audio commentary to elaborate on
the talking points from your slides. In other words, the text on your slides should
be minimal but your voice-over narration should be strong and bring real depth
to your topic. Consider using a free platform such as Zoom or Adobe Spark to
record your presentation. If you are more comfortable with PowerPoint, feel free
to use that software but avoid the trappings of a traditional PP (be as CREATIVE
as possible). As always in this interdisciplinary course, don’t forget to explore the
“sociological of perception” when addressing your topic.
Please choose one topic from the list below:
1. Research and demonstrate how the U.S. government utilized photography
and made the camera a "weapon of war" to motivate citizens to support
U.S. involvement in WWI (1914-1918). Or, demonstrate how the
government used photography to "glamorize" WWII rather than reveal the
truth about what U.S. soldiers were experiencing in the trenches.
2. Compare the photojournalistic coverage of World War II to that of
Vietnam to that of the contemporary U.S. wars in the Middle East.
3. Explore how and what images have idealized – and distorted – the concept
of the American family and/or the American Dream. Do not replicate any
research already discussed in class.
4. Critically analyze the representation of ONE marginalized group (African
Americans, women, LGBTQ, Native Americans, Hispanics, Muslims,
Appalachian, little people, autistic individuals, gypsies, or bikers, etc.) in
film and television, deconstructing these stereotypes.
5. Go back to the 1960s and the Civil Rights Movement and make a study of
the myriad photographs that documented racism in the Deep South. What
impact did these images have on the American psyche and how did these
photographs accelerate the fight for equality and desegregation across the
country? Be sure to include the photos in your paper.
6. Critically examine a prominent documentarian, such as Ken Burns,
Werner Herzog, Barbara Koppel, Oliver Stone, or Errol Morris and
identify the techniques that he/she uses and the effectiveness of those
techniques as well as their impact on society.
7. Step into the world of American photographer and "modernist" Paul
Strand and explore how his work established photography as an “art form”
in the 1920s, thereby changing the view of photography forever. Be sure to
include examples in your paper.
8. Research stereotyping in comic books/comic strips OR video games. What
misnomers do they convey, how have they changed over the last 40 years,
and is there any place for them in a modern, pluralistic society? Be sure to
include these examples in your paper.
9. Explore and analyze photographer Matt Black’s 100,00-mile trek through
the U.S. as he documents the “Geography of Poverty.” What “statement” is
he attempting to make, who is listening, and can his work make a
difference?
10. Look at the media's portrayal of feminism and leading feminists starting in
the late '60s and track it to today’s representation (be sure to include
political cartoons). Observe, and discuss, how the images and media
messages have changed -- and distorted -- the meaning of the very word
feminism and the movement itself. Be sure to address the sociological
impact as well.
11. Select a topic and find both a documentary and a fiction film that
address that topic. Compare and contrast these genres, analyzing
techniques used by each and address the sociological impact that each one
had. An example might be American History X and recent documentary
White Right: Meeting the Enemy.
12. Select a controversial “still” photographer, such as Diane Arbus, Robert
Mapplethorpe, Joel-Peter Witkin, Guy Bourdin, Jan Saudek, or Mary Ellen
Mark and analyze the relationship between the photographer and his/her
subjects, addressing issues of ethics, responsibility, pride vs. exploitation,
as well as the subject’s “awareness” of society’s view of the content of the
photographs. Be sure to include the photos in your paper.
13. Explore the powerful photography of Lewis Hine who published thousands
of photographs of children working in factories and mills in the early
1900s. What impact did his photography have on the American viewpoint
and the subsequent changes in child labor laws? Be sure to include some
photos in your paper.
14. Explore the contributions of Marshall McLuhan whose work in the 1970s
was viewed as an important “cornerstone of the study of media theory”
particularly in the world of advertising and television. Not only did he coin
the expressions “the medium is the message” and the “global village,” but
he predicted the invention of the World Wide Web close to 30 years before
its introduction. What would Marshall McLuhan say about “the medium is
the message” (later transformed to the tongue-in-cheek “the medium is
the massage”) if he were alive today?
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