BMGT110 WK5 A2 UMUC Bare Escentuals Entrepreneurial Traits

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Question Description

Project 2 – Bare Escentuals (Week 5)

NOTE: All submitted work is to be your original work. You may not use any work from another student, the Internet or an online clearinghouse. You are expected to understand the Academic Dishonesty and Plagiarism Policy, and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper citation of sources as specified in the APA Publication Manual, 6th Ed. (Students are held accountable for in-text citations and an associated reference list only).

Purpose:

The purpose of this project is for you to demonstrate an understanding between entrepreneurs and small business owners. You will also be relating how a business contributed to the economy in the 1990’s.

Outcomes Met With This Project:

  • discuss the financial, economic, regulatory, sociopolitical, and technological factors as they relate to a dynamic business environment
  • identify the critical business functions and how they interact in order to position the organization to be effective in the current business environment
  • explain the importance of the integration of individuals and systems to organizational effectiveness

Skill Building:

You are also completing this project to help you develop the skills of critical thinking, writing and developing a personal brand. Writing is a critical skill because in business it is important to convey information clearly and concisely and to develop a personal brand. Developing a personal brand is important because it is the ongoing process of establishing an image or impression in the minds of others especially those in positions above you. Having a strong personal brand can lead to opportunities that include promotions.

Case Scenario:

Read the following case scenario and answer the questions that follow:

In 1994, Leslie Blodgett became CEO of a small bath and body retailer of mineral-based powder makeup, Bare Escentuals, located in a town in California. Although Bare Escentuals was the first company to offer mineral-based products, the colors of the products did not fit well with the skin tones of women. Having worked for Neutrogena and Max Factor, Blodgett set out to formulate beauty products that worked harmoniously together. The new line of makeup was known as BareMinerals and consisted of six blushes, six eye shadows, five powder foundations and brushes. The mineral-based foundation product was unconventional and provided light to maximum coverage for all skin types, which appealed to men and women of all ages. Products did not contain chemical additives, preservatives, oil, fragrances, waxes or binders that could lead to skin irritation.

Two years passed and Blodgett was losing hope that the product line was going to be successful. After watching the TV shopping network, QVC, Blodgett devised a plan to go on QVC to sell BareMinerals. The first airing resulted in sales of $45,000 of products. Blodgett had her in and continued to sell on QVC selling $1.4 million of product an hour. She further expanded the business by doing Infomercials, which allowed more time to explain the products and application process. Widening the distribution channel, Blodgett offered events at boutiques and specialty cosmetic stores, and solicited input from customers for product and marketing ideas. Blodgett learned that the business required taking care of customers and hiring people who loved people because the business was about helping women feel good about themselves.

Business at Bare Escentuals was booming and the company was growing at a fast pace. In 2006, the company went public. Headquarters was moved to New York. In 2010, after 16 years at the helm, Blodgett sold the company to Shiseido, a Japanese-based cosmetic company, for almost $1.7 billion. To Blodgett, the deal made sense because Shiseido had distribution channels in 87 countries and had the knowledge to expand further into Asia. Blodgett wanted to be more involved in the creative side of the business so she stepped down as CEO and took a position reporting to the Chief Operating Officer (COO) of Global Business at Shiseido.

Sources:

Haines, A. (2012, Jan 12). Taking an exit but not saying goodbye. Retrieved fromhttps://www.forbes.com/sites/85broads/2012/01/24/taking-an-exit-but-not-saying-good-bye/#5fbacf1e2dff

Sherrill, M. (2011, June 10). Move Over, Estée Lauder. Retrieved fromhttps://www.nytimes.com/2011/06/12/fashion/leslie-blodgett-of-bare-escentuals-the-queen-of-beauty.html

Instructions:

You will use the following steps to complete this project. Make sure to complete each step to ensure the highest possible grade. Note that you are using the case scenario facts and the course material. External sources are not permitted.

Step 1: Write an Introduction paragraph

The Introduction paragraph is the first paragraph of the paper and will be used to describe to the reader the intent of the paper explaining the main points covered in the paper. This intent should be understood prior to reading the remainder of the paper so the reader knows exactly what is being covered in the paper.

Step 2: Entrepreneurial Traits

You learned about entrepreneurs and small business owners. Although these terms may appear synonymous, they are not. As CEO of Bare Escentuals, Leslie Blodgett could be depicted as an entrepreneur. Using the course material to support your ideas and reasoning:

  • Differentiate between an entrepreneur and a small business owner.
  • Discuss how Blodgett demonstrated entrepreneurial traits.
  • Discuss the different categories of entrepreneurs and identify which category best fits Blodgett.

Step 3: Economics

Early in the course you learned that there is a relationship between business and economics. Bare Escentuals was started as a small business. Using the case scenario facts and the course material:

  • Discuss how Bare Escentuals most likely contributed to the economy in the 1990’s;
  • What factors of production affected the demand for Bare Escentuals products?

Step 4: Conclusion

Write a concluding paragraph that is brief and summarizes the main points. Provide specific information related to the major topics discussed in the paper.

Step 5: Review the Paper

Read the paper to ensure all required elements are present. In conjunction with these instructions, use the grading rubric to ensure that you gain the most points possible for this assignment.

Proofread the paper for spelling and grammatical issues, and third person writing.

  • Read the paper aloud as a first measure;
  • Use the spell and grammar check in Word as a second measure;
  • Consider submitting the paper to the Effective Writing Center (EWC). The EWC will provide 4-6 areas that may need improvement.

Step 6: Submit the paper in the Assignment Folder (The assignment submitted to the Assignment Folder will be considered the student's final product and therefore ready for grading by the instructor. It is incumbent upon the student to verify the assignment is the correct submission. No exceptions will be considered by the instructor).

How to Set Up the Paper

Create a Word or Rich Text Format (RTF) document that is double-spaced, 12-point font. The final product will be between 2 - 3 pages in length excluding the title page and reference page. Write clearly and concisely.

Completing the Paper

In order to complete this project, you will want to first read the module, Learn How to Support What You Write, as this assignment requires you to use the course readings and research to support what you write. Also,

  • Read and use the grading rubric while completing the exercise to ensure all requirements are met that will lead to the highest possible grade.
  • Contractions are not used in business writing, so do not use them.
  • Paraphrase and do not use direct quotation marks. Paraphrase means you do not use more than four consecutive words from a source document. Instead put a passage from a source document into your own words and attribute the passage to the source document. Not using direct quotation marks means that there should be no passages with quotation marks and instead the source material is paraphrased as stated above. Note that a reference within a reference list cannot exist without an associated in-text citation and vice versa. You may not use more than four consecutive words from a source document, as doing so would require direct quotation marks. Changing words from a passage does not exclude the passage from having quotation marks. If more than four consecutive words are used from source documents, this material will not be included in the grade and could lead to allegations of academic dishonesty.
  • You are expected to use the case scenarios and weekly course material to develop the analysis and support the reasoning. There should be a robust use of the course material along with thorough analysis of potential location information. Material used from a source document must be cited and referenced. A reference within a reference list cannot exist without an associated in-text citation and vice versa. Changing words from a passage does not exclude the passage from having quotation marks. If more than four consecutive words are used from source documents, this material will not be included in the grade and could lead to allegations of academic dishonesty.
  • Use in-text citations and provide a reference list that contains the reference associated with each in-text citation.
  • The only book you may use is the course eBook. This project only allows you to use the course material. You may not use any external sources including a dictionary or Wikipedia.
  • Provide the page or paragraph number in every in-text citation presented. If the eBook does not have pages, provide the chapter title and topic heading.

Self-Plagiarism: Self-plagiarism is the act of reusing significant, identical or nearly identical portions of one's own work. You cannot re-use any portion of a paper or other graded work that was submitted to another class even if you are retaking this course. You also will not reuse any portion of previously submitted work in this class. A zero will be assigned to the assignment if self-plagiarized. Faculty do not have the discretion to accept self-plagiarized work.

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Project 2 – Bare Escentuals (Week 5) NOTE: All submitted work is to be your original work. You may not use any work from another student, the Internet or an online clearinghouse. You are expected to understand the Academic Dishonesty and Plagiarism Policy, and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper citation of sources as specified in the APA Publication Manual, 6th Ed. (Students are held accountable for in-text citations and an associated reference list only). Purpose: The purpose of this project is for you to demonstrate an understanding between entrepreneurs and small business owners. You will also be relating how a business contributed to the economy in the 1990’s. Outcomes Met With This Project:    discuss the financial, economic, regulatory, sociopolitical, and technological factors as they relate to a dynamic business environment identify the critical business functions and how they interact in order to position the organization to be effective in the current business environment explain the importance of the integration of individuals and systems to organizational effectiveness Skill Building: You are also completing this project to help you develop the skills of critical thinking, writing and developing a personal brand. Writing is a critical skill because in business it is important to convey information clearly and concisely and to develop a personal brand. Developing a personal brand is important because it is the ongoing process of establishing an image or impression in the minds of others especially those in positions above you. Having a strong personal brand can lead to opportunities that include promotions. Case Scenario: Read the following case scenario and answer the questions that follow: In 1994, Leslie Blodgett became CEO of a small bath and body retailer of mineral-based powder makeup, Bare Escentuals, located in a town in California. Although Bare Escentuals was the first company to offer mineral-based products, the colors of the products did not fit well with the skin tones of women. Having worked for Neutrogena and Max Factor, Blodgett set out to formulate beauty products that worked harmoniously together. The new line of makeup was known as BareMinerals and consisted of six blushes, six eye shadows, five powder foundations and brushes. The mineral-based foundation product was unconventional and provided light to maximum coverage for all skin types, which appealed to men and women of all ages. Products did not contain chemical additives, preservatives, oil, fragrances, waxes or binders that could lead to skin irritation. Two years passed and Blodgett was losing hope that the product line was going to be successful. After watching the TV shopping network, QVC, Blodgett devised a plan to go on QVC to sell BareMinerals. The first airing resulted in sales of $45,000 of products. Blodgett had her in and continued to sell on QVC selling $1.4 million of product an hour. She further expanded the business by doing Infomercials, which allowed more time to explain the products and application process. Widening the distribution channel, Blodgett offered events at boutiques and specialty cosmetic stores, and solicited input from customers for product and marketing ideas. Blodgett learned that the business required taking care of customers and hiring people who loved people because the business was about helping women feel good about themselves. Business at Bare Escentuals was booming and the company was growing at a fast pace. In 2006, the company went public. Headquarters was moved to New York. In 2010, after 16 years at the helm, Blodgett sold the company to Shiseido, a Japanese-based cosmetic company, for almost $1.7 billion. To Blodgett, the deal made sense because Shiseido had distribution channels in 87 countries and had the knowledge to expand further into Asia. Blodgett wanted to be more involved in the creative side of the business so she stepped down as CEO and took a position reporting to the Chief Operating Officer (COO) of Global Business at Shiseido. Sources: Haines, A. (2012, Jan 12). Taking an exit but not saying goodbye. Retrieved from https://www.forbes.com/sites/85broads/2012/01/24/taking-an-exit-but-not-saying-goodbye/#5fbacf1e2dff Sherrill, M. (2011, June 10). Move Over, Estée Lauder. Retrieved from https://www.nytimes.com/2011/06/12/fashion/leslie-blodgett-of-bare-escentuals-thequeen-of-beauty.html Instructions: You will use the following steps to complete this project. Make sure to complete each step to ensure the highest possible grade. Note that you are using the case scenario facts and the course material. External sources are not permitted. Step 1: Write an Introduction paragraph The Introduction paragraph is the first paragraph of the paper and will be used to describe to the reader the intent of the paper explaining the main points covered in the paper. This intent should be understood prior to reading the remainder of the paper so the reader knows exactly what is being covered in the paper. Step 2: Entrepreneurial Traits You learned about entrepreneurs and small business owners. Although these terms may appear synonymous, they are not. As CEO of Bare Escentuals, Leslie Blodgett could be depicted as an entrepreneur. Using the course material to support your ideas and reasoning:    Differentiate between an entrepreneur and a small business owner. Discuss how Blodgett demonstrated entrepreneurial traits. Discuss the different categories of entrepreneurs and identify which category best fits Blodgett. Step 3: Economics Early in the course you learned that there is a relationship between business and economics. Bare Escentuals was started as a small business. Using the case scenario facts and the course material:   Discuss how Bare Escentuals most likely contributed to the economy in the 1990’s. Discuss what factors of production affected the demand for Bare Escentuals products. Step 4: Conclusion Write a concluding paragraph that is brief and summarizes the main points. Provide specific information related to the major topics discussed in the paper. Step 5: Review the Paper Read the paper to ensure all required elements are present. In conjunction with these instructions, use the grading rubric to ensure that you gain the most points possible for this assignment. Proofread the paper for spelling and grammatical issues, and third person writing.    Read the paper aloud as a first measure; Use the spell and grammar check in Word as a second measure; Consider submitting the paper to the Effective Writing Center (EWC). The EWC will provide 4-6 areas that may need improvement. Step 6: Submit the paper in the Assignment Folder (The assignment submitted to the Assignment Folder will be considered the student's final product and therefore ready for grading by the instructor. It is incumbent upon the student to verify the assignment is the correct submission. No exceptions will be considered by the instructor). How to Set Up the Paper Create a Word or Rich Text Format (RTF) document that is double-spaced, 12-point font. The final product will be between 2 - 3 pages in length excluding the title page and reference page. Write clearly and concisely. Completing the Paper In order to complete this project, you will want to first read the module, Learn How to Support What You Write, as this assignment requires you to use the course readings and research to support what you write. Also,  Read and use the grading rubric while completing the exercise to ensure all requirements are met that will lead to the highest possible grade.  Third person writing is required. Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and-thirdperson.  Contractions are not used in business writing, so do not use them.  Paraphrase and do not use direct quotation marks. Paraphrase means you do not use more than four consecutive words from a source document. Instead put a passage from a source document into your own words and attribute the passage to the source document. Not using direct quotation marks means that there should be no passages with quotation marks and instead the source material is paraphrased as stated above. Note that a reference within a reference list cannot exist without an associated in-text citation and vice versa. You may not use more than four consecutive words from a source document, as doing so would require direct quotation marks. Changing words from a passage does not exclude the passage from having quotation marks. If more than four consecutive words are used from source documents, this material will not be included in the grade and could lead to allegations of academic dishonesty.  You are expected to use the case scenarios and weekly course material to develop the analysis and support the reasoning. There should be a robust use of the course material along with thorough analysis of potential location information. Material used from a source document must be cited and referenced. A reference within a reference list cannot exist without an associated in-text citation and vice versa. Changing words from a passage does not exclude the passage from having quotation marks. If more than four consecutive words are used from source documents, this material will not be included in the grade and could lead to allegations of academic dishonesty.  Use in-text citations and provide a reference list that contains the reference associated with each in-text citation.  The only book you may use is the course eBook. This project only allows you to use the course material. You may not use any external sources including a dictionary or Wikipedia.  Provide the page or paragraph number in every in-text citation presented. If the eBook does not have pages, provide the chapter title and topic heading. Self-Plagiarism: Self-plagiarism is the act of reusing significant, identical or nearly identical portions of one's own work. You cannot re-use any portion of a paper or other graded work that was submitted to another class even if you are retaking this course. You also will not reuse any portion of previously submitted work in this class. A zero will be assigned to the assignment if self-plagiarized. Faculty do not have the discretion to accept self-plagiarized work. Grading Rubric Above Average Sufficient Developing 0.54 points 0.486 points Writes an Correctly provides the proper name of the introductio three companies and n that briefly describes all Introductio provides products reviewed n context to the paper along with any relevant history about these and product/brand providin presents g some use of the the thesis statement website information to support reasoning and that Needs Failure Improvement 0.405 points 0.351 points 0 points Writes an introduction that provides a general context to the paper or the thesis is vague or underdeveloped . (0.378 - 0.431 Attempts to No write an attempt at introductio presenting n but has an little to no introduction context to . the paper and the (0 - .323) thesis is missing defines the conclusions but needs some additional main development. points to be (0.432 - 0.485) discussed in the paper. main points or no thesis statement provided. (0.324 0.377) (0.486 0.54) 1.89 points 1.638 points Attempts to differentiate between an entrepreneur and a small business owner providing some use of the course material AND case scenario facts to support reasoning and conclusions but needs significant development or one of the explanations is incorrectly presented. Attempts to differentiate between an entrepreneur and a small business owner providing little use of the course material AND case scenario facts to support reasoning and conclusions OR uses either course material or case scenario facts but not both. 2.52 points 2.142 points Correctly and thoroughly Correctly differentiates differentiates between an between an entrepreneur entrepreneur and a small and a small business business owner owner using both Entrepreneur providing a case scenario versus small thorough use facts AND business of the course course owner material AND material to case support scenario reasoning facts to and support conclusions reasoning but needs and some conclusions. additional development. (2.268 - 2.52) (2.016 - 2.267) 2.52 points Entrepreneu r Traits Correctly and 2.142 points 0 points Fails to differentiate between an entrepreneur and a small business owner or all explanations are incorrectly presented. (0 - 1.511) (1.764 - 2.015) (1.512 - 1.763) 1.89 points Correctly discusse Attempts s how Blodgett to discuss 1.638 points Attempts to discuss 0 points Fails to discuss how thoroughly discusses how Blodgett demonstrated entrepreneuri al traits demonstrated entrepreneurial traits using both case scenario facts AND course providing a material to thorough support reasoning use of the and conclusions course but needs some material additional AND case development. scenario facts to (2.016 - 2.267) support reasoning and conclusions. (2.268 2.52) how Blodgett how Blodgett demonstrated demonstrated entrepreneuri entrepreneuri al traits al traits providing providing little some use of use of the the course course material material AND AND case case scenario scenario facts to facts to support support reasoning and reasoning conclusions and OR uses conclusions either course but needs material or significant case scenario development facts but not or one of the both. explanations is incorrectly (1.512 - 1.763) presented. Blodgett demonstrated entrepreneuri al traits or all explanations are incorrectly presented. (0 - 1.511) (1.764 2.015) 2.52 points 2.142 points 1.89 points 1.638 points 0 points Correctly and thoroughly discusses the different Categories of categories of entrepreneurs/be entrepreneur s and st fits Blodgett identify which category best fits Blodgett Correctly discuss es the different categories of entrepreneurs and identify which category best fits Blodgett Attempts to discuss the different categories of entrepreneur s and identify which category using both case best fits scenario facts Blodgett AND course providing material to some use support of the providing a reasoning and course thorough conclusions but material use of the needs some Attempts to discuss Fails to the different discuss the categories of different entrepreneur categories of s and entrepreneur identify s and which identify category which best fits category Blodgett best fits providing Blodgett little use of the course (0 - 1.511) material AND case course material AND case scenario facts to support reasoning and conclusions . (2.268 2.52) additional development. (2.016 - 2.267) AND case scenario facts to support reasoning and conclusions but needs significant developme nt or one of the explanation s is incorrectly presented. scenario facts to support reasoning and conclusions OR uses either course material or case scenario facts but not both. (1.512 1.763) (1.764 2.015) 2.52 points 1.89 points 1.638 points 2.142 points Correctly and Attempts Attempts thoroughly to discuss to discuss discusses how how Bare how Bare Correctly discusses Bare Escentuals Escentuals how Bare Escentuals Escentuals most likely most likely most likely most likely contributed to contributed contributed to the contributed to the economy in to the economy in the the economy the 1990’s economy in 1990’s in the 1990’s Bare providing the 1990’s Escentuals some use of providing using both case contribution providing a the course little use of scenario facts AND thorough use material AND the course course material to of the course case scenario material support reasoning material facts to AND case and conclusions but AND case support scenario needs some scenario reasoning facts to additional facts to and support development. support conclusions reasoning reasoning but needs and (2.016 - 2.267) and significant conclusions conclusions. development OR uses or one of the either 0 points Fails to discuss how Bare Escentuals most likely contributed to the economy in the 1990’s (0 - 1.511) explanations is incorrectly presented. course material or case scenario (1.764 - 2.015) facts but not both. (2.268 2.52) (1.512 1.763) 1.638 points 2.52 points 1.89 points Correctly and thoroughly discusses what factors of production affected the demand for Bare Escentuals products 2.142 points Correctly discusses what factors of production affected the demand for Bare Escentuals products Factors of providing a using both case Production thorough use scenario facts AND of the course course material to material support reasoning AND case and conclusions scenario but needs some facts to additional support development. reasoning and (2.016 - 2.267) conclusions. (2.268 2.52) Attempts to discuss what factors of production affected the demand for Bare Escentuals productsproviding some use of the course material AND case scenario facts to support reasoning and conclusions but needs significant development or one of the explanations is incorrectly presented. (1.764 - 2.015) Attempts to discuss what factors of production affected the 0 points demand for Bare Escentuals Fails to products discuss providing what little use of factors of the course production material affected AND case the scenario demand facts to for Bare support Escentuals reasoning products. and conclusions (0 - 1.511) OR uses either course material or case scenario facts but not both. (1.512 1.763) 0.36 points In a clear and concise manner, comprehensi 0.306 points vely concludes 0.27 points the paper by In a clear restating/ manner conclud summarizing Concludes the 0.234 points es the paper by the paper by restating/ argument. R somewhat summarizing the efer to the restating/ Attempts to 0 points argument. Refer opening summarizing restate/summari to the main statements the ze the argument points made and main argument. Atte but explanations throughout the Fails to present Conclusi points made mpts to bring in are irrelevant to paper. Attempts restatement/summari on throughout some the main points zation of argument. to reflect on the the explanation of of the paper. importance of paper. Refle the general idea the (0) ct on the of the main arguments but f (0.216 - 0.251) importance points of the urther of the paper. development of arguments the main points and conclude (0.252 - 0.287) of the paper is their needed. development . (0.288 - 0.323) (0.324 0.36) Attention to 1.8 points Instructions 1.535 points 1.35 points 1.17 points 0 points The paper contains all major assignment tasks. The paper also includes completion of all minor aspects of the assignment such as table creation if required, third person writing, required use of course material, outside sources if needed, inclusion of page and paragraph number, no use of books, assignment format and avoidance of using direct quotes. The paper contains all major assignment tasks. The paper missed one minor aspects of the assignment such as table creation if required, third person writing, required use of course material, outside sources if needed, inclusion of page and paragraph number, no use of books, assignment format and avoidance of using direct quotes. One major assignment tasks or two minor aspects of the assignment missed such as table creation if required, third person writing, required use of course material, outside sources if needed, inclusion of page and paragraph number, no use of books, assignment format and avoidance of using direct quotes. (1.26 - 1.43) Two major as ...
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Tutor Answer

Robert__F
School: Boston College

Please let me know if there is anything needs to be changed or added. I will be also appreciated that you can let me know if there is any problem or you have not received the work. Please let me know if there is anything needs to be changed or added. I will be also appreciated that you can let me know if there is any problem or you have not received the work Good luck in your study and if you need any further help in your assignments, please let me know Can you please confirm if you have received the work? Once again, thanks for allowing me to help you R MESSAGE TO STUDYPOOL NO OUTLINE IS NEEDED

Running Head: BARE ESCENTUALS

1

Bare Escentuals
Name:
Institutional Affiliation:
Date:

2

BARE ESCENTUALS
Bare Escentuals
Introduction
Entrepreneurship may differ mainly from small business ownership. The concepts that
differentiate between the two aspects may revolve around the strategies and approaches used to
run a business. From the given case, one can confirm that the basics and principles of
entrepreneurship usually differ by a certain degree from those of and revolving around the
aspects of business ownership. Small business ownership does not always amount to
entrepreneurship.
On the other hand, entrepreneurship does not necessarily revolve to the ability to run a
small business. Entrepreneurship may, in the end, revolve around the ability to make rational
de...

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