1. Discuss the impact of learning and memory on consumer behavior as it
relates to unplanned purchases. Consider the power of various
influences, such as brand equity, short-term memory, and pioneer brands.
Then, describe at least two examples of marketing strategies that
demonstrate the effectiveness of this sort of influence on consumer
behavior. Your initial post must be a minimum of 300 words and be
supported by your textbook.
2. The direct relationship between consumer needs and motivations
highlights the importance of producers’ being aware of consumer
motivation. As discussed in Chapter 4 of your text, marketers are
leveraging the power of games to encourage customers to buy more.
According to Solomon (2017, p.119), “All organisms, in different ways,
are drawn to goals. The closer we are to achieving our goals, the more
motivated we are to keep doing something.” For this discussion, locate
an example of gamification in marketing. Include a link to the example
in your post and describe how the game works. Then, discuss how it uses
motivation to influence consumer behavior and how effective you think
this strategy is. Finally, describe one other marketing strategy,
organization, or product that would benefit from this type of
Your initial post must be a minimum of 300 words and be supported by
your textbook and at least one professional or academic source.
Solomon, M. R. (2017). Consumer behavior: Buying, having, and being (12th ed.). Retrieved
from https://content.ashford.edu (Links to an external site.)