BUS350 Ashford Impact of Learning and Memory

timer Asked: Feb 6th, 2019
account_balance_wallet $15

Question Description

1. Discuss the impact of learning and memory on consumer behavior as it relates to unplanned purchases. Consider the power of various influences, such as brand equity, short-term memory, and pioneer brands. Then, describe at least two examples of marketing strategies that demonstrate the effectiveness of this sort of influence on consumer behavior. Your initial post must be a minimum of 300 words and be supported by your textbook.

2. The direct relationship between consumer needs and motivations highlights the importance of producers’ being aware of consumer motivation. As discussed in Chapter 4 of your text, marketers are leveraging the power of games to encourage customers to buy more. According to Solomon (2017, p.119), “All organisms, in different ways, are drawn to goals. The closer we are to achieving our goals, the more motivated we are to keep doing something.” For this discussion, locate an example of gamification in marketing. Include a link to the example in your post and describe how the game works. Then, discuss how it uses motivation to influence consumer behavior and how effective you think this strategy is. Finally, describe one other marketing strategy, organization, or product that would benefit from this type of gamification. Your initial post must be a minimum of 300 words and be supported by your textbook and at least one professional or academic source.


Solomon, M. R. (2017). Consumer behavior: Buying, having, and being (12th ed.). Retrieved

from https://content.ashford.edu (Links to an external site.)Links to an external site.

Tutor Answer

School: Duke University


flag Report DMCA

Thank you! Reasonably priced given the quality not just of the tutors but the moderators too. They were helpful and accommodating given my needs.

Similar Questions
Hot Questions
Related Tags
Study Guides

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors