MGT201 SEU Apple Inc. Questions

timer Asked: Feb 7th, 2019
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Question Description

  • Why are data, information, business intelligence, and knowledge important to Apple? Give an example of each type in relation to the iPad. (1 Mark)
  • Explain how Apple achieved business success through the use of information, information technology, and people. (1 Mark)
  • Evaluate how Apple can gain business intelligence through the implementation of a customer relationship management system. (1 Mark)

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Tutor Answer

School: Purdue University




Apple Inc and Information Technology


Data has become a new currency in the modern world that is collected through consumer’s
digital footprints. More so, technological advancement has been on a really fast train. As a result,
its imminence has given birth to new more advanced, complex, and dynamic ways of doing
business as well as security challenges. Moreover, due to the fact that technology has taken over
most of the social and business platforms in order to achieve convenience...

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