Feasibility Analysis Discussion

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checyr74

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"A feasibility analysis is a chance to open your eyes, ask yourself some very tough questions, then check to see whether your idea, as originally conceived, needs to be modified, refocused, or changed dramatically. (Or perhaps even scrapped altogether.)" (Abrams, as cited in Scarborough & Cornwall, 2015, p. 237).

With this assignment, you will be addressing the fundamental question: Does this business have profit potential?

Referring to the same business you either started or purchased in the first assignment, write a three to four (3-4) page paper in which you:

  1. Conduct a feasibility analysis in which you research:
    1. Industry and Market Feasibility
    2. Product or Service Feasibility
    3. Financial Feasibility
    4. Entrepreneurial Readiness
  2. Based on your assessment, does the business idea need to be modified, changed significantly, or abandoned? (Note: If you abandon the business idea, then you will need to select and analyze a new business that has profit potential.)
  3. Include at least two (2) references outside the textbook.


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Explanation & Answer

Attached.

Feasibility Analysis- Outline
Thesis: Changes in technology and communication have brought with it opportunities and threats
in equal measure. Several possibilities exist for individuals who are competent in the fields of
technology as the advances in the sector offers chances for the establishment and successful
running of businesses.
The paper analyzes the feasibility of the business venture as follows:
I.
II.

Introduction
Industry and Market Feasibility

III.

Product Feasibility

IV.

Financial Feasibility

V.
VI.

Entrepreneurial Readiness
Recommendations


Running head: FEASIBILITY ANALYSIS

Feasibility Analysis
Name
Institution

1

FEASIBILITY ANALYSIS
Feasibility Analysis
Introduction
Changes in technology and communication have brought with it opportunities and threats
in equal measure. Several possibilities exist for individuals who are competent in the fields of
technology as the advances in the sector offers chances for the establishment and successful
running of businesses. The advancement in technology, on the other hand, affects firms that rely
on analog systems since they are likely to be run out of business (Scarborough & Cornwall,
2015). Easyouth.com is a venture created to take advantage of the advancement in technology
allowing for ease in purchase and movement of items online.
Industry and Market Feasibility
The retail e-commerce industry is expected to grow significantly as a result of the rise in
the number of consumers in favor of online shopping. It is projected that the overall market will
exhibit a CAGR of 10% between 2016 and 2024. Retail E-commerce industry provides for
convenient shopping allowing consumers to purchase goods from the sellers over the internet.
The information regarding the products being offered by a firm can be easily obtained through
access to the firm’s websites. The use of online shopping cart software allows consumers to view
and choose the products that appeal to them and consequently purchase them. The delivery of the
product and the payments by the customers occurs through the use of a check-out process. The ecommerce industry is supported by the convenience of shopping for the consumers as well as
ease in selling and delivery of products for the sellers. Additionally, the advancement in
technology allows for comfort in the adequate access to information regarding products for
consumers and ...


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