Description
Instructions
Supply Chain and Logistics Management
Watch the following video (just over 11 minutes) by clicking on the link below:
MacNeil/Lehrer Productions (Producer). (1999). Your computer, your way: Dell and the direct sales model [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=10070
Click here to view a transcript of the video.
After viewing the video, answer questions 1 and 2, and select one question from questions 3 and 4 to answer.
1. Compare Dell's supply chain and logistics innovations with the competitive responses from competitors such as the Apple Store and others.
2. Discuss the emerging supply chain and logistics management factors shown in the video that were already negatively affecting large computer chain stores.
Answer question 3 or 4 below:
3. Explain how these technology-driven factors were not enough to enable some businesses to survive the online competitive entrance into the market.
4. In what ways may market research have helped prevent these large technology businesses from failing?
Each of your three responses should be at least one page in length;
therefore, with an introduction and conclusion included, your essay should be
at least four pages in length. In addition to the video, your essay must
reference at least one article of your choice from a business-related or news
website; therefore, your essay should reference at least two sources. Your
essay must be in APA format. All paraphrased and quoted material must have
accompanying in-text citations and references. Title and reference pages do
not count toward the minimum length requirement.
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Outline
The essay is a report that explores supply chain and logistics management of Dell and other
technology companies based on the video.
References
Alexan, P. (2015). Comparison of Dell and Zara supply chain | Dell | Supply Chain. Retrieved
from https://www.scribd.com/document/52789329/Comparison-of-Dell-and-Zara-supplychain
Blanchard, D. (2012). Supply Chain and Logistics: Dell Taps into Innovation to Reach Emerging
Markets. Retrieved from https://www.industryweek.com/supply-chain/supply-chain-andlogistics-dell-taps-innovation-reach-emerging-markets
Sinha,
A.
(2014).
Apple
Vs
Dell
Operation
Strategy.
Retrieved
http://www.academia.edu/4560034/Apple_Vs_Dell_Operation_Strategy
from
Running Head: SUPPLY CHAIN AND LOGISTICS MANAGEMENT
Supply Chain and Logistics Management
Name:
Professor:
Course Title:
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SUPPLY CHAIN AND LOGISTICS MANAGEMENT
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Introduction
The supply chain and logistics management form a crucial component of the success
that a company would obtain in the market. Companies that take a keen interest in the way the
supply chain management is handled have a higher hand I sourcing for the right market for its
products. Streamlining the supply chain and logistics structure broadens the ability of the
company to reach out to a wider potential customer base that would have otherwise not been
explored. The importance of investing in the supply chain and logistics technologies is that it
brings about some efficiencies that help to realize the organizational goals without many
resources. The innovations and the technologies that are incorporated in the supply chain and
logistics have a significant influence on the capacity of the company to deliver on the
objectives. The choice of the technologies that ...