BBA3201 Columbia Southern Supply Chain & Logistics Management Discussion

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Instructions

Supply Chain and Logistics Management

Watch the following video (just over 11 minutes) by clicking on the link below:

MacNeil/Lehrer Productions (Producer). (1999). Your computer, your way: Dell and the direct sales model [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=10070

Click here to view a transcript of the video.

After viewing the video, answer questions 1 and 2, and select one question from questions 3 and 4 to answer.

1. Compare Dell's supply chain and logistics innovations with the competitive responses from competitors such as the Apple Store and others.
2. Discuss the emerging supply chain and logistics management factors shown in the video that were already negatively affecting large computer chain stores.

Answer question 3 or 4 below:

3. Explain how these technology-driven factors were not enough to enable some businesses to survive the online competitive entrance into the market.
4. In what ways may market research have helped prevent these large technology businesses from failing?

Each of your three responses should be at least one page in length;

therefore, with an introduction and conclusion included, your essay should be

at least four pages in length. In addition to the video, your essay must

reference at least one article of your choice from a business-related or news

website; therefore, your essay should reference at least two sources. Your

essay must be in APA format. All paraphrased and quoted material must have

accompanying in-text citations and references. Title and reference pages do

not count toward the minimum length requirement.

Unformatted Attachment Preview

UNIT VII STUDY GUIDE Supply Chain Management Course Learning Outcomes for Unit VII Upon completion of this unit, students should be able to: 6. Discuss supply chain and logistics management in marketing. 6.1 Compare competing businesses' responses to supply chain and logistics innovations. 6.2 Examine emerging factors that can negatively affect the supply chain and logistics management. Course/Unit Learning Outcomes 6.1 6.2 Learning Activity Unit Lesson Video: Marketing: Secrets of Branding Video: Online and Mobile Business Marketing Video: Marketing Research and Information Video: Global Car: Who Really Builds the American Automobile? Video: Amazon.com and the World of E-commerce Video: Midwest Manufacturers Fight to Stay Competitive in Global Marketplace Unit VII Essay Unit Lesson Video: Marketing: Secrets of Branding Video: Online and Mobile Business Marketing Video: Marketing Research and Information Video: Global Car: Who Really Builds the American Automobile? Video: Amazon.com and the World of E-commerce Video: Midwest Manufacturers Fight to Stay Competitive in Global Marketplace Unit VII Essay Reading Assignment In order to access the following resources, click the links below. Note: The transcript for each video is available to view and/or print by clicking on the “Show Transcript” tab on the right side of the video page. You are only required to view the following portion of the video below: Segment 7 titled "Marketing Research" (2:40 in length). Bartholomew, J. (Producer & Director). (2014). Marketing: Secrets of branding [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla ylists.aspx?wID=273866&xtid=58811&loid=279773 You are only required to view the following portion of the video below: Segment 2 titled "Online Marketing: Website Goals and Analytics" (2:37 in length). Granberry, R. (Producer). (2014). Online and mobile business marketing [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla ylists.aspx?wID=273866&xtid=53460&loid=224925 BBA 3201, Principles of Marketing 1 You are required to view the video below in full (9:02 in length). UNIT x STUDY GUIDE Title Hopewell, L. D. (Producer), & Deege, R. (Director). (1998). Marketing research and information [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla ylists.aspx?wID=273866&xtid=10140 You are only required to view the following portion of the video below: Segment 23 titled "Supply Chain Management in a Global Market." (3:05 in length). Leonard, C., Ringer, J. (Producers), & Billingsley, D. (Director). (2009). Global car: Who really builds the American automobile? [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla ylists.aspx?wID=273866&xtid=41400&loid=84374 You are only required to view the following portion of the video below: Segment 1 titled "Profit and Investment" (6:34 in length). MacNeil/Lehrer Productions (Producer). (1999). Amazon.com and the world of e-commerce [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla ylists.aspx?wID=273866&xtid=10069&loid=20767 You are only required to view the following portion of the video below: Segment 5 titled "Short Supply Chain" (2:12 in length). MacNeil/Lehrer Productions (Producers). (2007). Midwest manufacturers fight to stay competitive in global marketplace [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla ylists.aspx?wID=273866&xtid=53378&loid=222917 Unit Lesson Click here to access the Unit VII Lesson presentation. (Click here to access the PDF version of this presentation.) BBA 3201, Principles of Marketing 2 ...
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Tutor Answer

PhDjack
School: Purdue University

Cancellation
Attached please review. Kindly let me know if you have any question. thank you

Outline
The essay is a report that explores supply chain and logistics management of Dell and other
technology companies based on the video.
References
Alexan, P. (2015). Comparison of Dell and Zara supply chain | Dell | Supply Chain. Retrieved
from https://www.scribd.com/document/52789329/Comparison-of-Dell-and-Zara-supplychain
Blanchard, D. (2012). Supply Chain and Logistics: Dell Taps into Innovation to Reach Emerging
Markets. Retrieved from https://www.industryweek.com/supply-chain/supply-chain-andlogistics-dell-taps-innovation-reach-emerging-markets
Sinha,

A.

(2014).

Apple

Vs

Dell

Operation

Strategy.

Retrieved

http://www.academia.edu/4560034/Apple_Vs_Dell_Operation_Strategy

from


Running Head: SUPPLY CHAIN AND LOGISTICS MANAGEMENT

Supply Chain and Logistics Management
Name:
Professor:
Course Title:
Date:

1

SUPPLY CHAIN AND LOGISTICS MANAGEMENT

2

Introduction
The supply chain and logistics management form a crucial component of the success
that a company would obtain in the market. Companies that take a keen interest in the way the
supply chain management is handled have a higher hand I sourcing for the right market for its
products. Streamlining the supply chain and logistics structure broadens the ability of the
company to reach out to a wider potential customer base that would have otherwise not been
explored. The importance of investing in the supply chain and logistics technologies is that it
brings about some efficiencies that help to realize the organizational goals without many
resources. The innovations and the technologies that are incorporated in the supply chain and
logistics have a significant influence on the capacity of the company to deliver on the
objectives. The choice of the technologies that ...

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Anonymous
awesome work thanks

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