Burger King Analysis Part 1

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timer Asked: Feb 7th, 2019
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Question Description

Finish the work on time without plagiarism, and follow the all requirements in the file, Burger King is the brand that you should work on it.

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PRINCIPLES OF MARKETING – BRAND ANALYSIS PROJECT

Overview

You will analyze a brand’s marketing strategy and tactics, then, based on your findings, you will make three recommendations for improving the brand’s competitive position in the marketplace.

Objectives

In this individually-written report (note that this is not a team project), you will demonstrate your writing, research abilities, and knowledge of concepts presented in this course. The assignment also gives you the chance to practice using charts and exhibits. As a bonus, the completed report can serve as your writing sample for internships and jobs.

Situation & Assignment

You’ve landed your first job as an assistant to a brand manager. Your boss, Miranda Priestly, wants to make sure your company’s brand is remaining competitive, so she assigns you this project:  


Review all publically available information related to your focal brand and the product category  


Prepare a detailed analysis of your focal brand and product category, and


Make three recommendations to improve your focal brand’s competitive position based on the findings of your research. (recommendations should be specific to the US market)

Important First Steps

Each student should pick a brand within the assigned product category. No two students can use the same brand so selections will be first come first serve. For those not in class on January 31st, or unable to make a selection, the sign-up sheet will be posted on my office door for the upcoming week.

Tutor Answer

ProfessorMyron
School: UT Austin

Attached.

Running Head; Burger King Analysis

1

Burger King Analysis Part 1
Your name
Instructor name
Course
Submission date

Running Head; Burger King Analysis

2

Introduction
Burger King is one among the nourishment eating house and foods that are consumed by
the individuals of Latest Island within the twenty-first century ("BURGER KING® About Us Great Food Comes First", 2010). Within this paper, I’ll discuss concerning the merchandise
analysis of the merchandise class, environmental analysis of macro problems and also the trade
analysis of Barger King in terms of a range of worker, money base, and also the SWOT analysis.
Market analysis of product category
The fast-food restaurant embraces the marketing mix in their business in order to respond
to the saturated and conditions prevailing in fast food restaurants. The core competency of
Barger King is to offer a fast food franchise. It specializes with fast food that is made to order of
the frame-boiled sandwiched hamburger especially the "whooper". The strategy of the industrial
organization is used for purpose of capturing the market share. The fast food restaurant offers the
same product hamburger in a variety of ways. This strategy of product differentiation is an
element of the firm conduct class that Burger King uses to line itself except for its competitors.
In order to vie with its nourishment competitors, Burger King accentuates its core competencies
in its promoting and products ways, thereby investing market share. They include sides, fish and
chicken, veggies and salads, sweets and beverages (Luan & Sudhir, 2010).
On top of their major product line, the burger, they also offer other alternatives such a
fish and chicken. The sides are comprised of hash browns, onion rings, fries, and nuggets. The
Burger King also has a variety of salads inform of Veggie salad, Chicken Caesar salad and
morning star. On part of beverages, it offers juices, smoothies, milk, iced tea, sodas, coffee, and
flappes. They desert comprises of Oreo Shake, Dutch Apple pie, and Caramel Sundae. Moreover,

Running Head; Burger King Analysis

3

the company has bundled its products to kids' meals and value meals. In the market mix, Burger
King prefers the use of their limited approach as t...

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Review

Anonymous
awesome work thanks

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