Internal and External Environments that Affect Strategic Planning

timer Asked: Feb 7th, 2019
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Question Description

Review the Vision and Mission Statements of Saudi Electric Company (SEC) or choose an organization in KSA.

Compare the mission and vision statements of SEC or company you selected with the characteristics chart on p. 83 of your textbook. Identify whether each of the features is present, or not and explain any gaps in the mission and vision statements that are revealed in this comparison.

Do the Mission and Vision statements link individual, team, and organizational performance? Which of the ideal mission and vision statement characteristics are the most important to the company and why. Explore the gaps identified and indicate how these gaps may affect performance.


* APA style guidelines

* citing references as appropriate and cite inside the text

* Submit your findings in a 4-5 page document, not including the cover and reference pages

Internal and External Environments that Affect Strategic Planning

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School: Rice University

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Mission and Vision Statement
Institutional Affiliation




Directional clarity ties all organizational stakeholders together into pursuing the same
goals and objectives. It solidifies values and guidelines defined by the corporate culture and
unifies the whole structure into parts of the same machine. The most important way
organizations can ensure everyone who interacts with it understands its direction, culture, and
essence is through effective mission and vision statements. This discussion explores the
importance of ensuring an organization's mission and vision meets its current objectives and
culture and has attributes that offer direction, motivates and brings together everyone involved
with the organization. It achieves this by studying the mission and vision statement of the Saudi
Electric Company (SEC). Therefore, it aims to establish that, analyzing and updating mission
and vision statements to ensure they have all essential characteristics that guides, inspires and
binds all stakeholders into achieving the company goals.
Compare Mission Characteristics
To begin exploring the importance of clarifying the direction and culture of the company,
it is essential, to start with explaining the meaning of mission and vision statements. A mission
statement is a sentence summarizing an organization's fundamental purpose for existence. Every
business, company or organization of any kind has that foundational reason it runs its activities
and persists on. Whether it’s to deliver a particular service or manufacture specific goods. A
mission statement indicates the core purpose behind it all. One of the primary characteristics of a
mission statement is that it has to specify the basic product or service the organization offers.
Instantly, once a newcomer reads out the mission of a company, they should understand the
primary commodity that defines it as an establishment. For instance, SEC’s mission is “We
power the kingdom that energizes the world” (Saudi Electricity Company, n.d.). One major



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