Social Technology to maintain competitive advantage case study

Anonymous
timer Asked: Feb 7th, 2019
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Question Description

Scenario: Sage Street Systems has decided to incorporate social technology into its business to maintain its competitive advantage. It would like to use technologies that allow it to engage with customers and that also allow employees to communicate with peers. The company’s current customer demographic is older, but management would like to expand the appeal of the company and its products to millennials (while not ignoring its current customer base). The company was impacted by a recent economic downturn but is now growing again and is seeing positive financial results. Despite this, senior management is extremely budget-conscious and sensitive to incurring new expenses.

  • What social technology strategy would you recommend?
  • Why would you recommend this strategy?
  • How would this strategy benefit the organization?
  • What type of social media metrics would you recommend the organization use to ensure the social technology strategy is successful?
  • Given budget considerations, how would you justify the costs of your recommended strategy?

Direction:

  • Embed course material concepts, principles and theories, which require supporting citations.
  • Abswering all the question required
  • writing standards and APA style guidelines academic
  • Be sure to support your statements with logic and argument
  • citing all sources referenced and inside the text.

Tutor Answer

Emilyprofessor
School: Boston College

Attached.

Running Head: Marketing Essay
1

Marketing Essay
Name
Institutional Affiliation
Date

Marketing Essay
2

I would personally advocate the use of various social media platforms. These include platforms
such as Facebook, Twitter among many others. Again, the mainstream media could play a key
role in ensuring that there is proper marketing of the organization and her products (Thomkaew
et al., 2018). By mainstream media, we refer to the various television channels, magazines that
are out there and which are popular enough among the target population market. Again, we could
talk of the different radio stations that are influential and which enjoy massive listeners as well as
an essential segment that they hold in the waves of the country.
The reason as to why I would advocate for the use of the media is basically out of the fact that
these platforms are very influential or somewhat popular ...

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