Bachelor Of Business (Management)
Management In Practice
Assessment 01 – Diagnosing
The Causes Of The
Organizational Change
Jan 2019
1
The Management Challenge:
“Operating A Global Education Business Within
A Changing Educational Landscape”
What Practical, Tangible Things Does RMIT
Business College Have To Do In Order To Become
The Higher Educational Provider Of Choice For
Singapore Business Students By 2030?
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3
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Assessment 01: Individual – 20%
Diagnosing The Causes Of The Organization Challenge
➢ Format: Report
➢ Length: 3000 Words (Max), 1.5 Line Spaced,
12 Point Times New Roman.
Note: The Word Count Does Not Include
References Or Appendices
Assessment 01 Task : Individual
External & Internal Organizational
Analysis (Include Literature Review)
Draft
Submit
Submit
Identify & Analyse The
Contextual Elements That
Contribute To The
Challenges That RMIT
Business College Faces
Macro Environment Analysis
The Macro Analysis Refers To The Impact Of The
PESTLE Factors On Both The Industries & The
Overall Economy
7
Example: Macro Environment Analysis
Macro Environment Analysis
Important Considerations For External Analysis
Opportunities
Threats
❖ Enter New Market Or Segments?
❖ Likely Entry Of New Competitors?
❖ Add To Product Line?
❖ Rising Sales Of Substitute Products?
❖ Diversity Into Related Products?
❖ Slower Market Growth?
❖ Add Complementary Products?
❖ Adverse Government Policies?
❖ Vertical Integration?
❖ Growing Competitive Pressures?
❖ Ability To Move To Better Strategic
Group?
❖ Vulnerability To Recession & Business
Cycle?
❖ Complacency Among Rival Firms?
❖ Growing Bargaining Power Of
Customers Or Suppliers?
❖ Faster Market Growth?
❖ Others?
❖ Changing Buyer Needs & Tastes?
❖ Adverse Demographic Changes?
❖ Others?
Porter’s Five Forces Industry Analysis
SGP Higher
Education Business
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Porter’s 5 Forces - Assessing Industry Attractiveness
Barriers To Entry
Economies Of Scale - Capital Required
Brand Identification
Product Differentiation
New Entrants
Govt. Action
Industry Protection/Regulation
Govt. Assistance/ Customs
Foreign Exchange/Ownership
Suppliers
Industry
Competitors
Intensity Of
Rivalry
Barriers To Exit
Asset Specialisation
Govt. & Social Restrictions
Rivalry Amongst Competitors
Industry Life Cycle Stage
Industry Structure
Concentration
Cost Structure
Buyers
Power Of Suppliers
Power Of Buyers
Number Of Important Suppliers
Number Of Important Buyers
Supplier Contribution To Quality
Industry Ability To Forward
Availability Of Supply Substitute
Threat Of Backward Integration
Substitutes Buyer Switching Cost
Threat Of Forward Integration
Industry Ability To BackwardAvailability Of Substitutes Integrate
Closeness Of Substitutes
Integrate
Substitute Price - Value
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RMIT’s current stage
Product Life Cycle Model
Important Considerations For Internal Analysis
Strengths
❖ A Distinctive Competence?
❖ Adequate Financial Resources?
❖ Good Competitive Skills?
❖ Well Thought Of By Buyers?
❖ An Acknowledged Market Leader?
❖ Well Conceived Functional Area Strategies?
❖ Access To Economies Of Scale?
❖ Insulated From Strong Competitive Pressures?
❖ Proprietary Technology?
❖ Cost Advantages?
❖ Competitive Advantages?
❖ Product Innovation Abilities?
❖ Proven Management?
Weaknesses
❖ No Clear Strategic Direction?
❖ A Deteriorating Competitive Position?
❖ Obsolete Facilities?
❖ Sub Par Profitability Because …?
❖ Lack Of Managerial Depth And Talent?
❖ Missing Many Key Skills Or Competences?
❖ Poor Track Record In Implementing Strategy?
❖ Plagued With Internal Operating Problems?
❖ Vulnerable To Competitive Pressures?
❖ Falling Behind In R&D?
❖ Too Narrow A Product Lines?
❖ Weak Market Image?
❖ Competitive Disadvantages?
❖ Below-Average Marketing Skills?
❖ Unable To Finance Needed Changes In Strategy?
VRIO Model
Components Of Internal Analysis Leading To
Competitive Advantage & Strategic Competitiveness
Competitive
Advantage
Strategic
Competitiveness
Discovering Core
Competencies
Core
Competencies
Capabilities
Resources
Four Criteria Of
Sustainable
Advantage
Value Chain
Analysis
✓Tangible
✓Intangible
✓ Valuable
✓ Rare
✓ Inimitable
✓ Organization Support
Outsource
Assignment 01 - Requirement
Explain How The Nature Of The Challenge Is A
Result Of The Combination Of External &
Internal Factors That You Have Discovered
Through Your Research & Subsequently ReDefine The Management Challenge As A Problem
That Can Be Solved Through The Combination
Of Management Theory & Practice.
(Note: You Are Not Expected To Provide The Solution At This Stage –
Just Re-Define The Problem Through A Management Theory Lens)
Reference List - Academic References
Academic Papers From Peer Reviewed
Academic Journals
Examples – Peer Reviewed Academic Journals
Examples - Peer Reviewed Academic Journal Articles
Rowley, T.J. & Moldoveanu, M. (2003) “When Will
Stakeholder Act? An Interesting Identity-Based
Model Of Stakeholder Group Mobilization", Academy
Of Management Review, Vol 28, Issue 2, pp 204-219
Hollender, J. (2004) “ What Matters Most: Corporate
Values & Social Responsibility", California
Management Review, Vol 46, Issue 4, pp 111-119
Sull D.N (2005) “Strategy As Active Waiting”,
International Harvard Business Review, Vol 83, Issue 9,
pp 120-130
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Appendix Page
Diagrams, Tables, Statistics, Graphs, Pictures,
Questionnaires, Drawings, Tabulations, Surveys,
Data, etc. Must Be Inserted In The Appendix
Page
Reference List - Non-Academic Journal Articles
References From Books/Textbooks,
Periodicals, Magazines, Newsprints, Websites,
& Other Non-Academic Literature.
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Harvard Referencing
Citation – In The Report
To Analyze Competitive Forces In An Industry Environment And In Order To
Identify The Opportunities & Threats Confronting A Company, (Porter 1979) 5
Forces Model Is Used In The Analysis. This Model Focuses On Five Forces That
Shape Competition Within An Industry:
1. The Risk Of New Entry Of Potential Competitors,
2. The Degree Of Rivalry Among Established Companies Within An Industry,
3. The Bargaining Power Of Buyers,
4. The Bargaining Power Of Suppliers, And
5. The Closeness Of Substitutes To An Industry’s Products.
Porters Argues That The Stronger Each Of These Forces, The More Limited Is
The Ability Of Established Companies To Raise Prices And Earn Greater
Profits.
References List
Porter, M. E. (1979). "How Competitive Forces Shape Strategy."
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Harvard Business Review 57(2): 137-145.
BUSM 4547 – Management In Practice
Organization Data Pack & Management Challenge
Our Partner Organization Has Provided You With Some Information To Get You Started. This
Information Is By No Means Complete And It Is Expected That You Will
Conduct Further Research Into The Organization And Its Operating Environment To Gather The
Information That You Need To Help You To Begin To Make Good Decisions.
Start By Reading The Management Challenge Below. This Is A Real Challenge That Our Partner
Is Seeking To Address Right Now And Forms The Basis For Your Assessment.
Seek To Understand The Problem From Their Perspective First And Then Begin To Seek To
Understand It From A Wider Perspective By Reading The Associated Materials Below. Don't
Forget You Are Expected To Do Further Research.
The Management Challenge:
Operating A Global Education Business Within A Changing
Educational Landscape
What Practical, Tangible Things Does RMIT Business College Have To Do In Order To Become
The Higher Educational Provider Of Choice For Singapore Business Students By 2030?
This Question Goes To The Heart Of
The Role That Management Education Plays On A National Scale;
The Role That Foreign Institutions Play In The Educational Landscape Of Singapore;
Specific Pedagogies (Theory & Practice Of Education) Employed In Delivering These Challenges
And Their Fit For Purpose Both Now And Into The Future.
Kelemen And Bansal (2002) Openly Recognized The Failure Of Management Education And
Research To Address Practitioners’ Needs And Have Urged For New Approaches That Forge
Better Integration Between Academia And Practice. (Jarzabkowski, P. A., Giulietti, M., Oliveira,
B., & Amoo, N. 2012,. P5).
However, While The Focus Of This Article Might Be On Whether Management Education Is
Failing Students, We Would Rather Ask The Question: What Do Institutions Of Higher Learning
Have To Do To Remain Relevant Over The Next Decade?
Singapore:
It’s Been Nearly A Year Since Skills Future Singapore Released Its Education (Training And
Adult Education) Transformation Industry Map (Links To An External Site.) Links To An
External Site. (Released February 1, 2018).
The Singaporean Government Is Proactively Reacting To Some Significant External Pressures To
Ensure That The Nation Remains Competitive And Economically Strong.
However, There Are Some Pressures That Are Difficult To Counter Such As Hanging
Demographics:
“In Fact, Singapore’s Ministry Of Education (MOE) Has Announced That 14 Primary Schools
And 6 Secondary Schools Will Merge In 2019 To Adjust To The Changing Demographics.
Institutes Of Higher Education Are Also Experiencing Lower Enrolments As The Demographic
Shifts Reach Them.
These Demographic Trends Mean That Policies And Higher Education Institutions Need To
Support All Ages, Not Just Those In The 18–25-Year-Old Range, In Order To Ensure Enough Of
The Right Kinds Of Labor And Jobs, And A Continuing Tax Income For The
Government.” (Gleason, N.W., 2018, N.P)
RMIT Is One Of The Largest Universities In Asia, Deeply Embedded And Leveraging
Longstanding Partnerships.
However The Market For Higher Education Provision In Singapore Is Fierce.
There Are Currently 290 Private Education Institutions In Singapore Currently Registered With
The Government, But This Doesn't Give A True Indication For The Complexity And Scale Of The
Different Options Available To Students.
For Example, Singapore Institute Of Management Is In Partnership With Many Other Universities
And, Along With Its Own Offerings Of Programs (Degrees) Offers 144 Different Programs From
Preparatory Instruction All The Way Through The Masters Programs Offered By Well Known
Universities Such As The University Of Sydney, The University Of London And Of Course The
Range Of Programs Offered By RMIT.
RMIT:
Committed To Providing High Quality Education Services To Singapore For Over 30 Years, We
Recognize The Role That We Play In Supporting Singapore To Achieve Its National Goals By
Providing Relevant, High Quality Education Services.
RMIT Is A Global Institution - It Seeks To Differentiate Itself Through The Practical Application
Of Learning And Research In The Locations In Which It Operates.
Our Aim, No Matter Where We Operate Is To Prepare Students To Be Ready For Life And
Work (Links To An External Site.) Links To An External Site.
But, As In All Industries, Things Change.
Does Providing Education In The Traditional Model Still Work?
What Are The Expectations Of Students, Industry, Politicians And Society For What Education
(And Education Providers) Can Deliver?
The Challenge:
This Is Your Opportunity To Re-Imagine Higher Education In Singapore.
Begin By Understanding The Value Network That RMIT Is A Part Of - What Brings Students To
RMIT?
What Does RMIT Need To Do The Keep Students Engaged?
How Can RMIT Increase The Post-University Value Proposition For Singapore Students?
Teaching Is Only One Part Of The Value Equation For Singapore - What Does An Institution Like
RMIT Have To Do To Be Regarded As The Institution Of Choice?
What Long And Short Term Things Should RMIT Do?
What Is The Optimum Proportion Between Short Term Incentives And Actions And Longer Term
Investments?
Who Should The Longer Term Investments Benefit?
We Encourage You To Take A Critical Look At The Way Higher Education Currently Operates
And RMIT In Particular Within The Singaporean Context.
You Need To Recognize That RMIT Is In The Business Of Providing Higher Education Services,
And Just Like All Other Businesses It Has To Be Responsive To Changes In External And Internal
Operating Environments.
You Have A Unique Insight Into How RMIT Operates In Singapore.
We Encourage You To Leverage That Insight, But We Also Warn You That Your Perspective Is
Probably Too Narrow To Solve This Challenge.
We Encourage You To Look Up And Out, To Scan The Horizon And To Be Bold In Your
Suggestions About How RMIT Can Compete In This Changing Environment And What It
Has To Do To Become The Higher Education Provider Of Choice In Singapore By 2030.
References:
Gleason N.W. (2018) Singapore’s Higher Education Systems In The Era Of The Fourth
Industrial Revolution: Preparing Lifelong Learners (Links To An External Site.) Links To An
External Site..
In: Gleason N. (Eds) Higher Education In The Era Of The Fourth Industrial Revolution. Palgrave
Macmillan, Singapore
Jarzabkowski, P. A., Giulietti, M., Oliveira, B., & Amoo, N. (2012). “We Don't Need No
Education” - Or Do We? Management Education And Alumni Adoption Of Strategy Tools.
Journal Of Management Inquiry, 22(1), 424. http://Doi.Org/10.1177/1056492612460588 (Links
To An External Site.)Links To An External Site. Page 5
Some Further Resources That Might Help:
https://cosnconference.org/the4thindustrialrevolution/ (Links to an external site.) Links to an
external site.
http://futureuniversities.com/ (Links to an external site.)Links to an external site.
https://www.forbes.com/sites/adigaskell/2019/01/02/solving-future-skillschallenges/#383be0fc47d9 (Links to an external site.)Links to an external site.
https://www.edsurge.com/news/2019-01-03-the-future-of-moocs-must-be-decolonized (Links to
an external site.)Links to an external site.
http://theconversation.com/gen-z-entrepreneurs-view-higher-education-as-vital-to-their-startups108645 (Links to an external site.)Links to an external site.
http://bweducation.businessworld.in/article/The-Future-4-0-University/25-12-2018165515/ (Links to an external site.)Links to an external site.
https://futuristspeaker.com/thomas-frey-bio/future-of-colleges-universities-futurist-thomasfrey/ (Links to an external site.)Links to an external site.
https://www.weforum.org/about/the-fourth-industrial-revolution-by-klaus-schwab (Links to an
external site.) Links to an external site.
Industries 4.0 - The Fourth Industrial Revolution (Links to an external site.) Links to an external
site.
Below Is A Great Blogpost From The World Economic Forum That Discusses What They Term
As 'Globotics' - Essentially A Mix Between Globalization, Robotics And The Disembodiment Of
Service Provision (I.E Getting A Service That Used To Be Performed By A Human Provided
Through Other Means).
Baldwin, R., 2018. If this is Globalization 4.0, what are the other three? World Economic Forum.
Available at: https://www.weforum.org/agenda/2018/12/if-this-is-globalization-4-0-what-werethe-other-three/ (Links to an external site.)Links to an external site.[Accessed January 2, 2019].
A Near Term View Of Education: Wiley - A Business That Makes Some Of Its Money
Through Publishing Textbooks For Higher Education - Asked A Bunch Of Professors What
They Thought Education Would Look Like In 2025.
You Can See An Infographic About What They Thought Here (Links To An External Site.)Links
To An External Site.
Question: It's Now 2019 - Do You Think These Are Realistic Insights Or Have
The Professors Set Their Vision Too Low (Or High)?
RMIT's Vision To 2020 - Download RMIT's Ready For Life And Work Strategy HERE (Links
To An External Site.)
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