Doritos Consumer Behavior Question

Anonymous
timer Asked: Feb 7th, 2019
account_balance_wallet $9.99

Question Description

  1. Discuss why Frito-Lay felt it needed to rebrand its Doritos brand?
  2. Why did the use of social media play such an important role in the success of the Doritos marketing campaign? How does this relate to age cohort analysis of the 19-year-old male market?
  3. Explain the role of the "brand stewards" and how they helped to enhance Doritos brand personality.
  4. How important was the new look given to the Doritos packaging? Would this have a global appeal? Explain.
  5. Why would marketing Doritos to both the actual and ideal 19-year-old male market appeal to a way range of consumers? Explain.

Tutor Answer

SIMPLIFIED
School: Purdue University

Attached.

OUTLINE

1. INTRODUCTION
2. BODY
3. CONCLUSION
4. REFERENCE


Running Head: MARKETING

Consumer Behavior Question
Name
Institutional Affiliation
Instructor
Date

MARKETING

2

Question one; Discuss why Frito-Lay felt it needed to rebrand its Doritos brand?
It is ascertainable that business establishments which fail to employ the prospects
affiliated to rebranding face the possibility of being outmatched by the competition. Therefore
having to Frito-Lay, having a stronger brand image meant that they were in every essence
serving the needs of their existing customer base.
The management fraternity felt that their brand needed a new look since it is presumable
that before the context period of performing the rebranding stance, the prevailing consumer
fraternity had started to consider other new-coming substitutes which had a somehow significant
appeal to the broader audience (Hawkins & Mothersbaugh, 2010). Therefore, it meant that the
demand for the same was also higher. Hence the ideal intention behind the ideology of engaging
on rebranding was to induce the demand prospects for the Dorito brand.
It is relatively imperative that Frito-Lay decided to undertake the strategy of rebranding
their products, but the reason behind it was not to only induce the demand alone. The existence
of an increase in demand outcome pa...

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Anonymous
Top quality work from this guy! I'll be back!

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