BUSN 460 Regent Response to Marcus Nazar

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Question Description

The President of your company (whatever that is) gives you a special assignment. "Our board wants to open a business just like ours in a foreign country.” I know that you are taking an International Business course, so you are more knowledgeable than any of our executives about how to determine if this is a good idea.

The APA research-based paper should range in length from 1500-2000 words or 8-13 pages. I offer the option of submitting this an as an individual or as a partner or group project with up to four members. You must email the instructor the names of the members of your group and what elements of the requirement each person is responsible for by the end of Week 3. The project is due by the end of Week 5 (Sunday):

  • Compare and contrast two (2) different countries suitable for expansion.
  • Organize your paper into the following sections using the section headings indicated below. You may divide the sections into subsections only if they are used appropriately and sparingly.


1) Introduction: In order to capture and keep the attention of your boss when you present this project briefly include the following in your opening section:

a) briefly describe your business, products / services and what your business requirements are,

b) your specific objectives for the expansion: product development, extend sales into new markets, etc.

c) immediately declare your recommendation for or against this venture, with justification to follow

d) give a brief description of the kind of analysis you completed


2) Discussion: For the main portion of your paper, use the data you gathered on the countries you selected and your industry as well as the text and class discussion to make your case. Included discussion on how that fits with each potential country partner based on your requirements. You would include as a minimum a cultural analysis based on particular framework as well as industry appropriate analysis of infrastructure and current capabilities. Remember to demonstrate application and analysis by integrating those course concepts with specific details and country and industry examples.

a) your analysis of the business circumstances in each of the two foreign countries you are comparing,

b) your analysis of the fit between the country of your choosing and the product/service you will be providing,

c) several sources of data comparing both opportunities

3) Conclusion: Conclude by offering data-driven recommendation; Make sure your suggestions are clearly based on information gathered from current research and industry/country data as well as relevant course concepts. Be sure that your recommendation is feasible at this point in time. Be certain to integrate concepts and theories from the course into your discussion and to support and illustrate your ideas and conclusions with specific details and examples.

a) support for your recommendation for or against this venture, supported by comparing and contrasting the two country alternatives

b) the most appropriate entry strategy – describe three (3) steps in your strategy in each of the two countries, such as in the text. Include the level of international business for your proposed idea. This is a judgment call for you. For example, it would be inactive if this was the first foreign site for your company to acquire. If you wanted to suggest partnering with another company in the other country, you may judge it as booming if it was a famous worldly restaurant.*

c) lay out recommendations for next steps.

Use APA style and formatting. The paper should include a minimum of 12 research articles and/or scholarly references. In addition to the scholarly references; the individual or partners will also need to reference specific country websites in order to obtain the required material for analysis and evaluation.

Note: This assignment mentions "Levels of International Business Activity" in 3.b. This may be new to you. Any business has this, whether it is inactivity, low, or even booming. However, international activity is a measure of how much activity is global, if any. It may be high, zero, or anywhere in-between. Whether a company is Domestic, an International Business,a Multinational Business or a Global Business; some level of global participation is present at the time. For example, a Domestic Business may have zero international business but could be preparing for “Going Global”. Your research in this assignment will show you more about this topic.

Global Business, 4thEdition (Cengage Learning US, 2017). Mike Peng. ISBN: 9781305500891.

Unformatted Attachment Preview

BSB Major Project Grading Rubric (100 points) Excellent (25 – 22.5 pts) Good (22 - 20 pts) Fair (19 - 17 pts) Poor (0-16 pts) Content Knowledge  Demonstrates exceptional knowledge, insight and understanding of the subject matter, including the ability to select and apply the most appropriate, well-researched content to develop an effective approach.   Demonstrates content mastery by applying the most suitable theoretical framework, models, and/or techniques.  Includes the application of relevant concepts from previous courses, when appropriate. Examples link directly and appropriately to the subject matter.  Uses course materials as a springboard for developing original, insightful ideas.      Demonstrates good knowledge, insight, and understanding of the content, including the ability to select and apply an appropriate, wellresearched content to develop an effective approach. Applies a suitable theoretical framework, models, and/or techniques.  Demonstrates basic knowledge, insight, and understanding of the content; content is not consistently appropriate or well-researched.  Demonstrates limited understanding of assignment issues; content is not appropriate or wellresearched.  Application of content is adequate, but limited.  Draws from and generally applies content from previous courses, when appropriate. Provides some relevant examples.  Limited use of content from other courses.  Little or no application of content; with limited and mostly inappropriate use of theoretical frameworks, models, and/or techniques. Connections to concepts from previous courses are absent.  Limited examples are provided and not consistently appropriate.  Examples are absent and/or not related to the subject matter. Content is used to generate some original ideas.  Minimal number of original ideas.  No original ideas developed from the content are apparent. Comments: Communication and Research    There is an exceptionally clear, arguable, well-developed, and definitive position stated. Information is presented in a logical, interesting sequence organized with smooth transitions and appropriate headings.  Uses an appropriate level of highest quality research, and theories and concepts are   There is an arguable, welldeveloped, and definitive position stated. Information is presented in a logical sequence organized with generally smooth transitions and appropriate headings.  A position is stated and adequately developed.  The position is vague and not well-developed.  Presentation of information is not consistently logical and transitions between points are not smooth and inconsistent headings.  Uses an appropriate level of research, and theories and concepts are generally  Uses an adequate level of research, but theories and concepts are not consistently  Lacks clear and logical development of ideas with weak transitions between ideas and paragraphs, with no headings to separate and transition ideas. Research is superficial and insufficient to support the topic. Possible Pts. Actual Pts. 0 0 0 0 25 25 0 0  presented accurately and sufficiently. All supportive materials are properly and flawlessly cited, and formatting is consistent with the APA style.  presented accurately and sufficiently. Supportive materials are properly cited with minimal (2-3) errors, and formatting is consistent with the APA style.  presented accurately and sufficiently. Supportive materials are presented, but with errors (4+), and formatting is not consistent with the APA style.  Supportive materials lack proper formatting with limited details and many sources missing or incomplete.  Project is exceptionally concise, clear, with consistently proper grammar, spelling, and paragraphing.  Project is concise, clear, with proper grammar, spelling, and paragraphing with minimal (2-3) errors.  Project contains errors (4-6) in grammar, spelling, and paragraphing.  Numerous (7+) and obvious grammatical, spelling, and stylistic errors undermine reader comprehension.  Clearly addresses the target audience.   Does not acknowledge or identify the target audience. The project strictly adheres to the guidelines and format required by the assignment.  Demonstrates little understanding of the target audience. The project does not fully adhere to the format required by the assignment.    The project does not adhere to the format required by the assignment  The conclusion unites the important points of the presentation and encourages future discussion.  Demonstrates an awareness of the target audience. The project generally adheres to the format required by the assignment. The conclusion unites the important points of the presentation. The conclusion summarizes the important points.  The conclusion is vague and incomplete. Additional considerations for PowerPoint/visual presentations:  The presentation layout is interesting and visually pleasing and contributes to the overall message.  Professional-level use of headings, sub-headings and white space, along with appropriate fonts and size.  All graphics are attractive (size and color) and help to explain, reinforce, and support the theme/content of the presentation. Additional considerations for PowerPoint/visual presentations:  The presentation layout is visually pleasing and contributes to the overall message.  Appropriate use of headings, sub-headings and white space, along with appropriate fonts and size.  Most of the graphics are attractive (size and color) and support the theme/ content of the presentation.   Additional considerations for PowerPoint/visual presentations:  The presentation layout is visually inconsistent and sporadically contributes to the overall message.  Headings, sub-headings, and white space do not consistently support message.  Fonts and text size are inconsistent and distracting.  Graphics are occasionally used, but rarely support the presentation. Additional considerations for PowerPoint/visual presentations:  The presentation layout is haphazard and visually contributes little to the overall message.  Headings and subheading are missing or irrelevant to the supporting text.  Font and size are inappropriate resulting in text that is difficult to read.  Graphics are superfluous or absent. Comments: 25 0 Critical Thinking  Demonstrates exceptional work through the consistent  Demonstrates proficiency through the use of a clear  Inconsistent application of logic in presenting a 25  Logical reasoning and progression of points are 0 use of a clear and logical progression of points and conclusions.      and logical progression of points and conclusions. Carefully analyzes the information collected and draws appropriate, inventive, warranted, judicious, and nonfallacious conclusions supported by evidence through accurate interpretation of statements, graphics (e.g., charts, tables), etc. Identifies not only the basics issues and implications surrounding the topic, but recognizes subtle nuances. Identifies and questions the validity of key assumptions.  Thoughtfully analyzes and evaluates major alternative points of view, addresses contradictory evidence, and constructs persuasive and compelling arguments. Makes clear connections to previous or current content and to real-life situations. progression of points and conclusions. virtually absent. Analyzes the information collected and draws appropriate, warranted, and non-fallacious conclusions; conclusions are generally supported through interpretation of statements, graphics (e.g., charts, tables), etc. Identifies all the basic issues and implications surrounding the topic.  Analyzes the Information collected, but conclusions do not consistently and logically derive from that information; Interpretation of statements, graphics (e.g., charts, tables), etc. is occasionally invalid.   Identifies some of the basic issues and implications surrounding the topic.   Identifies and questions the validity of assumptions.   Does not surface and interact with underlying assumptions.  Offers analysis and evaluations of obvious alternative points of view; fair-mindedly follows where evidence and reasons lead. Makes connections to previous or current content and to real-life situations.  Some underlying assumptions are identified, but are not adequately explored. Offers limited analysis and evaluations of some alternative points of view, but quickly dismisses these points.  Fails to identify or hastily dismisses strong, relevant counter-arguments. Makes occasional connections to previous or current content or to real-life situations.  Makes no connections to previous or current content or to real-life situations.    Fails to identify conclusions, implications, and consequences of the issue. Misinterprets evidence, statements, graphics, questions, etc. and draws unsupported and fallacious conclusions; arguments are not persuasive. Identifies few if any of the basic issues and implications surrounding the topic. Comments: 25 Business Application  The project proposes feasible, practical, interesting, and actionable recommendations and solutions that consider cost, culture, timeframe, and other critical factors.  The project proposes feasible, practical, and actionable recommendations and solutions that consider most critical factors, such as cost, culture, and timeframe.   Clearly identifies and describes action issues associated with specific decision-makers.  Action items for specific decision-makers are identified.  Presents information,  Presents information, Proposes recommendations that are not consistently feasible, practical, and actionable; limited consideration of critical business factors.   Action items are presented, but are not linked to specific decision-makers.  Specific action items are not delineated for particular decision-makers.  Information, concepts,  Information, concepts, Recommendations are impractical, uninspiring, and not feasible. Solutions do not take into account environmental or organizational factors. 25 0 0 concepts, conclusions, etc., so that others can use the information to improve/transform their lives and the organization they serve.  A plan for measuring outcomes for the proposal is detailed, well-thought out, and realistic.   Clearly describes the value added to the organization and how goals balance and satisfy different stakeholders’ interests.   Selects and applies the appropriate analytical tools (quantitative and qualitative) to address the business issues for the particular discipline (e.g., accounting, economics).  Comments: concepts, conclusions, etc., so that others can use the information to improve/ transform their lives and the organization they serve. A plan for measuring outcomes is presented. conclusions, etc. as presented have a limited, transformative impact on individuals or the organization. conclusions, etc. are not presented in ways that will transform and serve organizations and people.  General consideration for measuring outcomes is apparent, but no specific plan or approach is presented.  Attention is given to the value added to the organization and the impact on key stakeholders.  The value added to the organization and the impact on stakeholders is mentioned, but not adequately explained and developed.  Selects and applies the appropriate analytical tools (quantitative and qualitative) to address the business issues for the particular discipline (e.g., accounting, economics).  Utilizes some, but does not consistently select/apply the appropriate analytical tools (quantitative and qualitative) to address the business issues for the particular discipline.  Little or no consideration is given to measuring or quantifying outcomes or assessing the value added to the organization. The impact on various stakeholders is not discussed. Does not effectively select and apply the appropriate analytical tools of the appropriate discipline (e.g., accounting, economics). 25 25 100 0 100 Late deductions ( e.g., -10): Score: Overall Comments: BSB Major Project Grading Rubric w/Biblical Integration (100 points) Excellent (20 – 18 pts) Good (17 - 16 pts) Fair (15 - 14 pts) Poor (0-13 pts) Content Knowledge  Demonstrates exceptional knowledge, insight and understanding of the subject matter, including the ability to select and apply the most appropriate, well-researched content to develop an effective approach.   Demonstrates content mastery by applying the most suitable theoretical framework, models, and/or techniques.  Includes the application of relevant concepts from previous courses, when appropriate. Examples link directly and appropriately to the subject matter.  Uses course materials as a springboard for developing original, insightful ideas.      Demonstrates good knowledge, insight, and understanding of the content, including the ability to select and apply an appropriate, wellresearched content to develop an effective approach. Applies a suitable theoretical framework, models, and/or techniques.  Demonstrates basic knowledge, insight, and understanding of the content; content is not consistently appropriate or well-researched.  Demonstrates limited understanding of assignment issues; content is not appropriate or wellresearched.  Application of content is adequate, but limited.  Draws from and generally applies content from previous courses, when appropriate. Provides some relevant examples.  Limited use of content from other courses.  Little or no application of content; with limited and mostly inappropriate use of theoretical frameworks, models, and/or techniques. Connections to concepts from previous courses are absent.  Limited examples are provided and not consistently appropriate.  Examples are absent and/or not related to the subject matter. Content is used to generate some original ideas.  Minimal number of original ideas.  No original ideas developed from the content are apparent. Comments: Communication and Research    There is an exceptionally clear, arguable, well-developed, and definitive position stated. Information is presented in a logical, interesting sequence organized with smooth transitions and appropriate headings.  Uses an appropriate level of highest quality research, and theories and concepts are   There is an arguable, welldeveloped, and definitive position stated. Information is presented in a logical sequence organized with generally smooth transitions and appropriate headings.  A position is stated and adequately developed.  The position is vague and not well-developed.  Presentation of information is not consistently logical and transitions between points are not smooth and inconsistent headings.  Uses an appropriate level of research, and theories and concepts are generally  Uses an adequate level of research, but theories and concepts are not consistently  Lacks clear and logical development of ideas with weak transitions between ideas and paragraphs, with no headings to separate and transition ideas. Research is superficial and insufficient to support the topic. Possible Pts. Actual Pts. 0 0 0 0 20 20 0 0  presented accurately and sufficiently. All supportive materials are properly and flawlessly cited, and formatting is consistent with the designated APA style.  presented accurately and sufficiently. Supportive materials are properly cited with minimal (2-3) errors, and formatting is consistent with the APA style.  presented accurately and sufficiently. Supportive materials are presented, but with errors (4+), and formatting is not consistent with the APA style.  Supportive materials lack proper formatting with limited details and many sources missing or incomplete.  Project is exceptionally concise, clear, with consistently proper grammar, spelling, and paragraphing.  Project is concise, clear, with proper grammar, spelling, and paragraphing with minimal (2-3) errors.  Project contains errors (4-6) in grammar, spelling, and paragraphing.  Numerous (7+) and obvious grammatical, spelling, and stylistic errors undermine reader comprehension.  Clearly addresses the target audience.   Does not acknowledge or identify the target audience. The project strictly adheres to the guidelines and format required by the assignment.  Demonstrates little understanding of the target audience. The project does not fully adhere to the format required by the assignment.    The project does not adhere to the format required by the assignment  The conclusion unites the important points of the presentation and encourages future discussion.  Demonstrates an awareness of the target audience. The project generally adheres to the format required by the assignment. The conclusion unites the important points of the presentation. The conclusion summarizes the important points.  The conclusion is vague and incomplete. Additional considerations for PowerPoint/visual presentations:  The presentation layout is interesting and visually pleasing and contributes to the overall message.  Professional-level use of headings, sub-headings and white space, along with appropriate fonts and size.  All graphics are attractive (size and color) and help to explain, reinforce, and support the theme/content of the presentation. Additional considerations for PowerPoint/visual presentations:  The presentation layout is visually pleasing and contributes to the overall message.  Appropriate use of headings, sub-headings and white space, along with appropriate fonts and size.  Most of the graphics are attractive (size and color) and support the theme/ content of the presentation.   Additional considerations for PowerPoint/visual presentations:  The presentation layout is visually inconsistent and sporadically contributes to the overall message.  Headings, sub-headings, and white space do not consistently support message.  Fonts and text size are inconsistent and distracting.  Graphics are occasionally used, but rarely support the presentation. Additional considerations for PowerPoint/visual presentations:  The presentation layout is haphazard and visually contributes little to the overall message.  Headings and subheading are missing or irrelevant to the supporting text.  Font and size are inappropriate resulting in text that is difficult to read.  Graphics are superfluous or absent. Comments: 20 0 Critical Thinking  Demonstrates exceptional work through the consistent  Demonstrates proficiency through the use of a clear  Inconsistent application of logic in presenting a 20  Logical reasoning and progression of points are 0 use of a clear and logical progression of points and conclusions.      and logical progression of points and conclusions. Carefully analyzes the information collected and draws appropriate, inventive, warranted, judicious, and nonfallacious conclusions supported by evidence through accurate interpretation of statements, graphics (e.g., charts, tables), etc. Identifies not only the basics issues and implications surrounding the topic, but recognizes subtle nuances. Identifies and questions the validity of key assumptions.  Thoughtfully analyzes and evaluates major alternative points of view, addresse ...
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Robert__F
School: Boston College

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Report: Response to Marcus Nazar

Response to Marcus Nazar
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Thanks, good work

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