Secondary data research for marketing research analysis class

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Question Description

  1. Present assignment using the outline provided with each heading and subheading labeled.
  2. For each new source (Roman numeral) start on a new page.
  3. Files: https://drive.google.com/open?id=1hugLh9vPh-5aLtBH...

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Only one and two are related Back up all the results with as many information as you can collected the data (ALL TEXT HIGHLIGHTED WITH GREY HGILIGHT WRITTEN BY ME) USE OF SECONDARY DATA SOURCES INDIVIDUAL RESEARCH ASSIGNMENT SPRING 2019 Due: 2/19/19 Using each of the listed sources, carefully answer the questions asked. DO NOT work together as this is an individual project. Your results should be typed and organized following this outline using all headings/subheadings. DO NOT “CUT AND PASTE” HUGE SECTIONS FROM THE WEB SITES AND ASSUME THAT YOU HAVE MET THE ASSIGNMENT REQUIREMENTS. Write a summary in your own words. Use a separate page for each source. Advice: When you are asked to explain a concept or compare two concepts, I am looking for a demonstration of your understanding of the concept and your thoughtful consideration. “Explain” cannot be answered with a sentence. Points are assigned based on what you provide/effort. If you leave a section off, you lose all of the points for that section. The goal of this project is to familiarize you with available secondary sources that may prove useful to you as you begin a business career, search for a job or develop a marketing strategy. I. Standard and Poor’s Industry Surveys. Go to ASU Library homepage. Click on Research Databases (left hand side). Scroll down to the “N’s” and click on NetAdvantage. Across the top of the page click is Industry Surveys and you will be directed to the Industry drop down menu for Industry Surveys, select an industry and let me know which one you pick. No duplication. A. For your chosen industry summarize the following: (Food and Staples Retailing) 1. Executive Summary 2. Industry Overview 3. Industry Trends 4. How the industry operates 5. Key industry ratios and statistics 6. How to analyze your industry 7. Industry References-choose one and report on two interesting issues report on by that source/reference 8. Comparative/ competitive analysis-provide information on one reported comparative variable II. Choose an important company within your chosen industry above: (Walmart) A. Do a google search of the company and report what you find at/about: 1. The official corporate site 2. The status of a particular brand, acquisition or sale 3. The status of a lawsuit involving the company 4. A Bloomberg Business review 5. One other interesting post B. Go to the Library Databases and scroll down to the “H’s” and click on Hoover’s and look up your company and report on the following: 1. Company description 2. Products and Operations 3. Industry Information 4. Sell to this Industry-report the business challenges section only 5. Competition and their specific competitors (your company and top 3 and the size of each company’s revenue III. Brand Development and Category Development Indexes (use an internet search to answer the following (BDI/CFI)): (This does not relate to Standard and Poors above) A. Define and explain both the BDI and CDI B. How do you calculate each index C. Explain each quadrant in the matrix that displays high and low values of the two indices as a planning tool. D. Give me an example of the usefulness of these tools. IV. Culture Grams-at Astate.edu go to Library, Research Data Bases, under C, find Culture Grams. Choose a country. No duplication so let me know your choice. (Canada) This country does not relate to the industry selected in Standard and Poors A. What is your country’s flag B. Choose someone who is close to your age, from your country and read the interview. What did you learn that surprised you? How is their life different from yours? (I live in usa) C. Name a famous person from your chosen country. What did you learn about them? (I prefer John A. Macdonald) D. Choose one piece of information from the graphs and tables section and report what you find. Don’t just cut and paste the table, explain the information. This must be new/different information from what you found at source III. E. Choose one video or interview (different from B) from your country and tell me what you learned from watching/reading it. (in the attachments) (Canada_CanadaFluteReup Location: Vancouver, Canada A man plays a song on the flute in Dr. Sun Yat-Sen Park, which is located in Vancouver’s Chinatown and is adjacent to the Dr. Sun Yat-Sen Classical Chinese Garden. Roughly 18 percent of British Columbia’s population has Asian ancestry. (Video source: Dominque Francoeur. Produced by CultureGrams.) F. V. How might a business person use this site in developing marketing strategy? Be VERY specific. Strategic Business Insights (http://www.strategicbusinessinsights.com/) Values and Lifestyles Program (VALS) is used by many marketers who wish to the understand psychographics of their customers and potential customers. A. Visit SBI and follow links to the VALS Survey. Read the instructions about browser requirements and then answer the questions and submit your responses. Report your VALS types here and tell me if you think that these types are an accurate description of you: 1. Primary-type and description 2. Secondary-type and description B. Briefly describe each of the 8 VALS types and what is meant by motivation and resources. C. Using the Why-ology Library-select a White Paper or a Trend and tell me what you find. (A maximum of two students can review each white paper or trend, so sign up with me in advance). http://www.strategicbusinessinsights.com/vals/free/2017-08payingwphone.shtml VI. Claritas https://segmentationsolutions.nielsen.com/mybestsegments/Default.jsp?ID=70&&pageName= Learn%2BMore&menuOption=learnmore A. What is Nielsen PRIZM? 1. Summarize what you learn after reading “What is segmentation” 2. Summarize what you learn after reading “Using Segmentation” B. You Are Where You Live 1. Using the Zip Code Look Up-Find the 5 most common PRIZM Segments for an area where you might like to live (NOT Jonesboro). Also, report and summarize the social and life stage group for these segments (available when you click on the group title). VII. American Customer Satisfaction Index (www.theacsi.org) A. What is the ACSI and how is it created? (About ACSI tab) B. Explain the Science of Customer Satisfaction (About ACSI tab) C. What is reported about U.S. Overall Customer Satisfaction (National Economic Indicator Tab) D. Choose an industry (sub-industry where appropriate) from the drop down menu and report what you find (Industries tab). The report is free, but you have to register to receive it. NO DUPLICATION, so let me know what you choose. https://www.theacsi.org/industries/retail/internet-retail (This industry does not relate to the industry chosen in Standard and Poors or previous sources) https://www.theacsi.org/industries/retail/internet-retail VIII. Bureau of Labor Statistics, U.S. Department of Labor at http://www.bls.gov/ Occupational Outlook Handbook (under publications. Choose ONE job that you are interested in pursuing as a career. What was the basis for your search (browse by, select by, occupation groups) or did you already have one in mind? A. B. C. D. E. F. What is the job like (what do they do) Work environment How do I get ready (how to become one)/Important Qualities How much does the job pay How many jobs are there (job outlook) Are there other jobs like this (similar occupations) G. Where do I find out more-go to a source listed there and report what you find (contacts) Compare the pay in D with how much you would have to make in Jonesboro vs. a city where you would like to pursue this career (go to an online cost of living calculator-give me the link that you used) to maintain the same standard. Go to one other online source for Job/Career search guidance. Give me the link and tell me, very specifically what you discovered about your job/career of choice. Based on what you have learned above, are you more or less encouraged to pursue this career? H. I. J. IX. Indeed.com/ZipRecruiter.com/glassdoor.com (Chose something relate to supply chain management or Marketing) A. Choose a company that you would like to work for and report what you find at Glassdoor in terms of company info, employee/candidate review and open positions. B. What useful job search information is available on the Glassdoor Blog? You will find the link at the very bottom of the opening page. Be specific about what you learned. C. Search for a specific job title/location at each of the above job sites. Compare and contrast what you find. Which did you find the most useful and why? X. Libraryspot.com (Chose something relate to supply chain management or Marketing) A. Lists-Best Companies to work for. Choose two and find out why. Report what you find. B. The Job Hunt- Use at least 3 links (not including the one below) and summarize what you find. C. Use the “sample of interview questions” link in the Job Hunt article and select two Interview Questions about you and answer them yourself. Be specific and thoughful. XI. Nielsen Newswire Newsletter A. Go to https://www.nielsen.com/us/en/newsletter.html and sign up for the newsletter. http://sites.nielsen.com/newscenter/nielsen-launches-two-new-sales-effectivenesssolutions-malaysia/ B. C. Depending on when you sign up for this, if you haven’t received a newsletter by the time you are finishing the assignment, go to sample newsletter and select an article to read and summarize. You may also choose an article based on the topics at the bottom of this page More News By Category. ONE student per article, so let me know what you are going to report on. FYI, we will refer to some of these newsletter pieces later in the semester, so don’t unsubscribe at the conclusion of this assignment. 2/8/2019 CultureGrams Online Database | World Edition: Famous People - Canada Canada J Home (/) / World Edition (/world/) / North America (/world/world_region.php?contid=6&wmn=North_America) / Canada (/world/world_country.php?cid=192&cn=Canada) / Famous People  0:00 / 0:00   Translate Famous People: Canada John A. Macdonald (1815–1891) statesman Though born in Scotland, Macdonald's family immigrated to Canada when he was a young child. Macdonald was educated as a lawyer and soon became involved in politics. After being elected to the Legislative Assembly, he went on to become leader of the Conservative Party and joint premier in 1856. It was largely his diplomatic skills that made the Confederation of 1867 possible; thus, Macdonald is seen as a founding father of Canada. He was also instrumental in incorporating more provinces into the new nation. Nellie McClung (Nellie Letitia Mooney) (1873–1951) writer, political activist McClung began her career as a teacher and later became a successful novelist, whose books celebrated the prairie experience. But when she and her husband moved to Winnipeg, she became deeply involved in campaigning for women's right to vote (suffrage) and alcohol abstinence (temperance). Her efforts helped Canadian women gain the right to vote in 1916. She also participated in a landmark court case that gave women equal rights under the law, and she served in Alberta's legislature. Elizabeth Arden (Florence Nightingale Graham) (1878–1966) cosmetics entrepreneur Arden was born Florence Nightingale Graham and, following the career of her namesake, studied nursing. But in 1908, she moved to New York City and opened a salon. She took on the name Elizabeth Arden, which was also the name of her new company. Arden became involved in producing cosmetics on a large scale, bringing a scientific approach to production. By the time of her death, she had a large cosmetics company, a line of fashions, and more than a hundred salons worldwide. Frederick Grant Banting (1891–1941) scientist After becoming a doctor, Banting joined the Canadian Army Medical Corps and served in World War I. Upon returning home, he became greatly interested in diabetes and began researching the disease in the laboratories of J. J. R. Macleod. In 1922, Banting and his assistant, Charles Best, isolated the pancreas hormone, which came to be known as insulin. This discovery enabled millions suffering from diabetes to lead normal lives. Banting and Macleod were awarded the 1923 Nobel Prize in physiology and medicine (Banting shared his portion of the award with Best). http://online.culturegrams.com.ezproxy.library.astate.edu/famouspeople/country.php?contid=6&cid=192&wmn=Canada&type=World 1/3 2/8/2019 CultureGrams Online Database | World Edition: Famous People - Canada Tommy Douglas (1904–1986) minister, politician Douglas went to school to study religion, and he started his career as a Baptist minister. However, when many community members came to him for help during the Great Depression, he became involved in social causes and, ultimately, politics. He eventually was elected premier of Saskatchewan in the first socialist government elected in Canada. He resigned to join the national government, and he was able to push through a medicare program that served as the foundation for socialized health care in Canada. Pierre Trudeau (Philippe Pierre Ives Elliott Trudeau) (1919–2000) politician Born in Québec, Trudeau spoke mostly French at home, though he learned English as a child. In 1968, he became prime minister for the first time. He was reelected in 1972. Trudeau helped Canada form its unique identity by fighting to establish both French and English as national languages, achieving parliamentary independence from Britain, helping create a new constitution, and improving international relations. He was also instrumental in keeping Québec from seceding. Margaret Atwood (1939–) writer, critic Atwood is considered a pioneer of women's literature in Canada. Her works, which include volumes of poetry, short stories, and novels, focus on feminist issues and interpersonal relationships. Her novels The Edible Woman (1969), The Handmaid's Tale (1985), and The Blind Assassin (2000) all deal with these issues in styles ranging from historical fiction to science fiction. Atwood is also a noted poet, essayist, and literary critic. Michael J. Fox (1961–) actor Fox grew up in Canada and had early successes on television there. At age 18, he moved to Los Angeles and started auditioning for bigger roles. His breakthrough part was as Alex Keaton on the series Family Ties. He went on to star in a number of movies, including the Back to the Future series. He later returned to television with the show Spin City. However, he went into early retirement in 2000, after announcing that he had been suffering from Parkinson's disease since 1991. He now spends much of his time campaigning for Parkinson's research while also taking on the occasional acting job or voice role. Wayne Gretzky (1961–) hockey player Gretzky began playing professionally at age 16 and signed with the NHL's Edmonton Oilers at age 18. He went on to break more than 60 records, including most goals in a season (92), and most points in a season (215). He was voted Most Valuable Player nine times and was also noted for his sportsmanship. In 1988, he transferred to the Los Angeles Kings. He became hockey's highest-paid player in 1993 when he signed a $25.5 million contract. He played with the New York Rangers from 1997 until his retirement in 1999. His jersey number (99) has since been retired from the NHL, meaning no other player can wear it on his jersey. Céline Dion (1968–) singer Dion comes from a musical family. By the time she was five years old, Dion was already performing for small audiences. By age 12, she had signed a major record deal. She had recorded nine French-language albums by the time she was 18. In the next five years, she went on to cut several English-language albums, selling more http://online.culturegrams.com.ezproxy.library.astate.edu/famouspeople/country.php?contid=6&cid=192&wmn=Canada&type=World 2/3 2/8/2019 CultureGrams Online Database | World Edition: Famous People - Canada than 175 million copies worldwide. She married her longtime manager and, in 2000, took time off to have a baby. In 2002, she signed a three-year deal to perform regularly at a Las Vegas casino and has since released additional albums in French and English. After a worldwide tour, Dion began another three-year-long show in Las Vegas in March 2011. Since her husband's death in 2016, Dion has resumed performing in Las Vegas and working on new music. Generate Citation: APA 6 MLA 8 ProQuest is committed to empowering researchers and librarians around the world. About Us Training Resources (//online.culturegrams.com.ezproxy.library.astate.edu/main/aboutus.php) (http://www.proquest.com.ezproxy.library.astate.edu/productsFAQ (PDF) services/culturegrams.html#resources) (http://www.proquest.com.ezproxy.library.astate.edu/documents/CultureGramsTeaching Activities (PDF) Frequently-Asked(//online.culturegrams.com.ezproxy.library.astate.edu/main/openpdf.php? Questions.html) filename=TeachingActivities) Policies Curriculum Standards (PDF) (//online.culturegrams.com.ezproxy.library.astate.edu/main/policies.php) (//online.culturegrams.com.ezproxy.library.astate.edu/main/openpdf.php? Contact Us filename=CurriculumStandards) (//online.culturegrams.com.ezproxy.library.astate.edu/main/contactus.php) Additional Citation Information (//online.culturegrams.com.ezproxy.library.astate.edu/main/citation.php) © 2019 ProQuest LLC and Brigham Young University. All rights reserved. (../main/copyright.php) Terms and Conditions (http://www.proquest.com.ezproxy.library.astate.edu/go/termsandconditions) Privacy Policy (http://www.proquest.com.ezproxy.library.astate.edu/go/privacy) Cookie Policy (http://www.proquest.com.ezproxy.library.astate.edu/go/cookie) http://online.culturegrams.com.ezproxy.library.astate.edu/famouspeople/country.php?contid=6&cid=192&wmn=Canada&type=World 3/3 2/7/2019 CultureGrams Online Database | World Edition: Graphs and Tables Canada J Home (/) / World Edition (/world/) / North America (/world/world_region.php?contid=6&wmn=North_America) / Canada (/world/world_country.php?cid=192&cn=Canada) / Graphs and Tables Explore topics J Graphs and Tables Build Your Own Create your own tables and graphs—just select the countries and categories that interest you. Up to four graphs can be generated at one time. You can choose to download your tables as CSV (comma separated value) files, which are compatible with Microsoft Excel and other spreadsheet programs. Country Data Conveniently access information on all of the countries in the CultureGrams series. Tables are sortable, and you can access a CSV file for each one. Below is a list of the data sets we have in each category. Extremes Discover some of the world’s statistical extremes in an interesting and informative top-ten-list format. These tables cover dozens of topics, such as the countries with the highest oil consumption, the most airports, the highest educational spending, and the lowest population density. A CSV file is available for each table. List of Contents Land • Area • Arable Land • Forest Area Energy Production • Electricity • Refined Petroleum • Natural Gas Population • Population • Population under 15 • Population over 65 • Median Age Transportation • Paved Roads • Airports • Railroad Systems Population Distribution • Population Density • Urban Population Population Changes • Population Growth Rate • Total Fertility Rate Communications • Internet Users • Cellular Phone Subscriptions Education • Mean Years of Schooling • Public Educational Spending http://online.culturegrams.com.ezproxy.library.astate.edu/world/data_tables.php?cid=192&type=World 1/3 2/7/2019 • Net Migration Rate Women • Female Labor Participation • Women in Parliament • Female Post-Secondary Enrollment Capitals • Capital World Leaders • Head of State • Head of Government Economy • GD ...
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Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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