What is the Societal Marketing concept

Anonymous
timer Asked: Feb 8th, 2019
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Question Description

What is the Societal Marketing concept and how can a small business maximize it to its advantage? Please answer comprehensively in 300-400 words.

Tutor Answer

UNIQUEY
School: Boston College

Attached.

Running Head: SOCIAL MARKETING CONCEPT

Social Marketing Concept
Institutional Affiliation
Date

1

SOCIAL MARKETING CONCEPT

2

Societal Marketing Concept holds that the company puts the society’s need first then seconds
itself. Here the company does not only consider the consumers’ wants, need and the company’s
requirement but also the long term customer relationship and interests.
It holds that the work of the company is to examine the wants, needs, and interests of the target
market to offer and deliver the utmost desire...

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Anonymous
Top quality work from this guy! I'll be back!

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