What is the Societal Marketing concept
Anonymous

Question Description

What is the Societal Marketing concept and how can a small business maximize it to its advantage? Please answer comprehensively in 300-400 words.

Final Answer

Attached.

Running Head: SOCIAL MARKETING CONCEPT

Social Marketing Concept
Institutional Affiliation
Date

1

SOCIAL MARKETING CONCEPT

2

Societal Marketing Concept holds that the company puts the society’s need first then seconds
itself. Here the company does not only consider the consumers’ wants, need and the company’s
requirement but also the long term customer relationship and interests.
It holds that the work of the company is to examine the wants, needs, and interests of the target
market to offer and deliver the utmost desire...

Tuttor_LiaM (8930)
Boston College

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