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Integrated brand marketing is a marketing strategy that stresses the importance of a consistent, seamless, multi-dimensional brand experience for the consumer.For ensuring that brand marketing channels are integrated,businesses must link all communication points to allow information to flow seamlessly between channels. This is a requirement to ensure the brand’s community can spontaneously participate in relevant and timely conversations.A marketing team must work behind-the-scenes to devise a compelling, unified voice for a brand, and transition it appropriately into every aspect of the brand’s persona, from advertising to physical presence and customer service.
By understanding consumer attitudes toward the product, competitor positioning, and technological advancements, a marketing team can determine how to best reach potential customers. They need to know the focus of their brand, the corporate culture, and the identity that their brand is trying to express through its marketing efforts.Then, the marketing team should consider how to implement their integrated marketing campaign. Beginning with the messaging, design, customer service and product experience, they will consider how to best exemplify their brand across all modes of marketing.
Integrating marketing channels can bring your favorite artist home and spread the value proposition through search & social media. By integrating your messages and keeping them consistent you will build trust with your intended audience and they will be more likely to give you the benefit of the doubt and click on the very enticing link that you have provided them with.An integrated plan also results in more efficient use of your marketing resources. Integrating different channels lets you exploit their individual strengths, maximizing their impact and the return on your marketing dollars. And because they’re working from the same strategy, they’ll share internal assets and resources, too.An integrated maketing channel can do a lot of good in terms of building trust in your brand and increasing revenue, but it can also help your business internally.
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