What is the Societal Marketing concept

Anonymous
timer Asked: Feb 8th, 2019
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What is the Societal Marketing concept and how can a small business maximize it to its advantage? Please answer comprehensively in 300-400 words.

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greezerhannah
School: UT Austin

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What is the Societal Marketing concept and how can a small business maximize it to its
advantage?
The societal marketing concept refers to a marketing model which holds that a firm is
supposed to make marketing decisions after giving considerations to consumers’ wants, longterm societal interest as well as the firm’s requirements (French, Jeff, and Ross 4). According to
Lakin, Nick, and Scheubel, this concept came to being in 1972 after being brought to light by
Philip Kotler. It wa...

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Anonymous
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