Community Relations & Corporate Communcation

Anonymous
timer Asked: Feb 8th, 2019
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Question Description

I need answers for these topics. discussion answers. please seperate them as #1 and #2. divide the sources too.



Topic 1: Do some research on large local companies to find out how they have organized the corporate communication function. In addition, look for articles and surveys in PRWeek orPR News or other sources that cover how this function is organized in the largest companies. Discuss your findings and share your articles.

Topic 2: Community relations is similar to, but different from, philanthropy. How are companies perceived in your school’s community? In what way do businesses ‘give back’ to their community? ‘Giving back’ can include more than simply generating jobs or tax revenues; a company might sponsor charitable events, offer local discounts or organize employees to donate volunteer hours. Can you think of other more creative ways that companies preserve good community relations.

Tutor Answer

Thomas574
School: Purdue University

Attached.

Running head: DISCUSSION TOPICS

1

Discussion Topics
Institution
Name
Date

DISCUSSION TOPICS

2
Topic One

In the modern day, it has become increasingly important for companies to manage
information in the public domain about their firm. Part of the biggest driver in the increase to
access to information that consumers are bombarded with daily. Corporate communication
therefore as a result has grown in bounds to dedicated departments that drive how companies
disseminate information and receive it at the same time. Locally, the Madison insurance branch
has organized its corporate communication around a media team of former media professionals
who constantly engage with the community. Weekly sponsorship of the local football team ensures
that the firm is at the center of community interactions and is part of its activities. The firm judges
its impact by how many people showed up to watch the local competitions and met some of their
staff (Gambetti & Quigley, 2013).
The head of the media department is central in all information that the firm transmits to the
wider public. Given its size, the firm does not outsource. In February of 2019, the German airline
giant, Lufthansa, sought the services of a US-based media group to organize its dealings with the
public and press. Instead of organizi...

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Anonymous
Thanks, good work

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