Running head: DISCUSSION TOPICS
In the modern day, it has become increasingly important for companies to manage
information in the public domain about their firm. Part of the biggest driver in the increase to
access to information that consumers are bombarded with daily. Corporate communication
therefore as a result has grown in bounds to dedicated departments that drive how companies
disseminate information and receive it at the same time. Locally, the Madison insurance branch
has organized its corporate communication around a media team of former media professionals
who constantly engage with the community. Weekly sponsorship of the local football team ensures
that the firm is at the center of community interactions and is part of its activities. The firm judges
its impact by how many people showed up to watch the local competitions and met some of their
staff (Gambetti & Quigley, 2013).
The head of the media department is central in all information that the firm transmits to the
wider public. Given its size, the firm does not outsource. In February of 2019, the German airline
giant, Lufthansa, sought the services of a US-based media group to organize its dealings with the
public and press. Instead of organizi...