Knowledge Management Systems and CRM

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timer Asked: Feb 8th, 2019
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Topic: Knowledge Management Systems and CRM

Instructions:

Need minimum 500 words

Need APA format.

Need 3 APA references

No plagiarism please

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Topic: KNOWLEDGE MANAGEMENT SYSTEMS AND CRM Instructions: Need minimum 500 words Need APA format. Need 3 APA references No plagiarism please ...
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TheGradeBooster
School: UT Austin

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Running Head: KNOWLEDGE MANAGEMENT SYSTEMS AND CRM

The Benefits of Knowledge Management Systems in CRM Processes
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Institution Affiliation

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KNOWLEDGE MANAGEMENT SYSTEMS AND CRM
Introduction
Knowledge management (KM) systems are crucial for effective and reliable customer
relationship management (CRM) processes. KM systems are IT systems and tools used by
organizations to manage their knowledge assets. These systems are used to create, store,
query and share information within an organization (Ming-Shu Yuan, 2018). The systems
improve and ease the location, creation and sharing of information. KM systems impact CRM
in various ways. In itself, CRM encompasses the strategies and technologies used to manage
customer relations (Abdavi, Fateh, & Pashaie, 2018). The aim is to improve relations and
cultivate long term relations. This task will evaluate the benefits of knowledge management
systems in CRM processes
The Benefits of K...

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Anonymous
Excellent job

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