Write an article

Anonymous
timer Asked: Feb 8th, 2019
account_balance_wallet $10

Question Description

  • Read Chapter 2 and review the chapter’s Power Point

This chapter is talking about the decision making and consumer behavior

2. Pick a product and develop a marketing plan based on each of the three approaches to consumer decision making that are discussed in Chapter 2.

The three approaches to consumer decision-making discussed in the book are:

  • 1.Cognitive—the consumer is a careful, analytical decision maker who tries to maximize utility in purchase decisions.
  • Affective—stresses the gestaltor totality of the product or service.
  • Habitual—stresses that consumer decisions are learned responses to cues.

3. What are the major differences in emphasis among the three perspectives?

4. Which is the most likely type of problem‑solving activity for the product you have selected?

5. What characteristics of the product make this so?

After you have read the chapter, pick a product that you want to develop a marketing plan for based on the three approaches to consumer decision making. Write a brief paper describing your market plan and answer the three questions.

Tags: 1 2

Tutor Answer

CompEngineerHarold
School: Purdue University

Attached.

Running head: AN ARTICLE ON MARKETING PLAN BASED ON DECISION MAKING

An Article on Marketing Plan Based On Each of the Three Decision Making Approaches
Author’s name

Institution affiliation

AN ARTICLE ON MARKETING PLAN BASED ON DECISION –MAKING

2

An Article on Marketing Plan Based on Each of the Three Approaches to Consumer Decision

The way consumers acquire goods is not in a predefined manner, they keep on changing.
They often move the purchase funnel at different points. Due to these companies and
organizations should come up with plans to catch their consumers at different entry points and
using different decision-making strategies (McDonald, & Wilson, 2016). Below is a detailed
strategy to capture customers of computers and their accessories. Consumers often use the
following three decision-making tools to come to conclusions on which products or services they
prefer to buy or have: Cognitive decision-making, affective decision making, and habitual
decision-making.

Cogniti...

flag Report DMCA
Review

Anonymous
Goes above and beyond expectations !

Similar Questions
Hot Questions
Related Tags
Study Guides

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors