MT 359 Advertising Promotional PR

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Question Description

Produce a Public Relations Event

For this Assignment you are going to design a public relations plan for the Lexus UX in association with an event or cause. You may use sponsorship marketing or cross-promotions for the product brand.

Select an event or cause that matches the product’s market strategy. If you do not have an event available, go to the websites below and select some type of event you believe would work for your product (Lexus UX). Complete the plan using the template provided in Course Documents for Unit 6 Assignment.

Review the following websites:

These are the key areas within event planning. The following three headings should be considered when completing the assignment template found in Course Documents under “Unit 6 Assignment.”

Product Overview:

  1. Product description and brand positioning
  2. Product target market
  3. Publics Affected by the Product and Company
  4. Public Relations Objective

Connection with Event:

  1. Positive image-building activity for the product
  2. Relationship between product and activity
  3. How does participation with this event support public relations objectives?
  4. What potential threats may there be? What contingency plan is there for this potential?

Post-Event:

  1. How will you plan to measure the results of participating with this event?

Review the complete Unit 6 Assignment details and rubric.

Unformatted Attachment Preview

MT359 : Advertising, Promotional, Printegrated Marketing Communication Strategies Unit 6 Assignment Template Assignment Template Template: Sponsorship Plan Vision: Mission: Values: Statement of Purpose: Key Result Areas: For each of your key result areas or themes, complete the template below: KEY RESULT AREA 1: Goal(s): What outcome(s) do you hope to achieve? Strategies Actions Timing People Measure How are you going to achieve your goal(s)? What specific actions are needed to implement your strategy? When will the action commence and how long will it take? Who will be responsible and involved in implementing the action? How will you know if you have been successful? MT359 : Advertising, Promotional, Printegrated Marketing Communication Strategies Unit 6 Assignment Template Example: Sponsorship Plan Vision: A Greener Australia Mission: Working with local communities to create a more sustainable environment Values: Cooperation, leadership, integrity Statement of Purpose: Greenville Landcare Network works in partnership with the local community to build a sustainable environment for future generations to enjoy Key Result Areas: Government funding, Donations, Corporate sponsors, Existing sponsors, Landcare Australia partners, Attracting local support, Skills and capacity needs, Our contacts KEY RESULT AREA 1: Attracting local support Goal(s): To establish a ‘Green Circle’ to acknowledge existing local sponsors and attract new ones. Strategies Actions 1. Develop a ‘Green Circle’ membership benefits package attractive to local businesses 1. Canvas local businesses to find out By 20 (a) whether they would get involved and June (b) what they would interested in as part of the package 2. Approach Ralph Brown, Rotary President and ask whether he will canvas Rotary members Timing People Measure Assigned Group Member Results of canvassing distributed to our working group for review and decisions MT359: Advertising, Promotional, Printegrated Marketing Communication Strategies Unit 6 Assignment Assignment Details and Rubric The following Course Outcome is assessed in this Assignment: MT359-4: Formulate a Public Relations plan for an event or cause. Assignment – Produce a Public Relations Event For this Assignment you are going to design a public relations plan for your course product in association with an event or cause. You may use sponsorship marketing or cross-promotions for the product brand. Step 1 – Select an Event or Cause that matches the product’s market strategy. If you do not have an event available go to the websites below and select some type of event you believe would work for your product. Complete the plan using the template provided in Course Documents for Unit 6 Assignment. Review the following websites: • https://www.prsa.org/index.html • http://www.give.org/ • http://www.sponsorship.com/ Product Overview: 1. Product Description and Brand Positioning 2. Product Target Market 3. Publics Affected by the Product and Company 4. Public Relations Objective Connection with Event: 1. Positive Image Building Activity for the product 2. Describe Relationship between Product and Activity 3. How does participation with event support Public relations Objectives? 4. What potential Threats may there be? What contingency plan is there for this potential? Post Event: 1. How will you plan to measure the results of participating with this event? Directions for Submitting Your Assignment Before you submit your Assignment, you should save your work on your computer in a location and with a name that you will remember. Make sure your Assignment is in the appropriate format (Word, Excel, PowerPoint, or other). Once completed, submit your Assignment to the Unit 6 Assignment Dropbox. Assignments are due Tuesday 11:59 p.m. ET of their assigned unit. MT359: Advertising, Promotional, Printegrated Marketing Communication Strategies Unit 6 Assignment MT359: Unit 6 Assignment Points Points Possible Earned Response addresses the required elements demonstrating analysis and critical thinking: Public Relations Event Plan • Summary of event 7 • Market 7 • Objectives 7 • Connection between product and activity 3 • Connection between event and objectives 3 • Measure results 3 Writing Style, Grammar, APA Syntax and spelling. 5 Response displays effort to analyze. 3 APA is used and correct. 2 Total Points 40 ...
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Tutor Answer

Robert__F
School: Boston College

Please let me know if there is anything needs to be changed or added. I will be also appreciated that you can let me know if there is any problem or you have not received the work. Please let me know if there is anything needs to be changed or added. I will be also appreciated that you can let me know if there is any problem or you have not received the work Good luck in your study and if you need any further help in your assignments, please let me know Can you please confirm if you have received the work? Once again, thanks for allowing me to help you R MESSAGE TO STUDYPOOL NO OUTLINE IS NEEDED

Integerated marketing
by HAL Lab

Submission date: 11-Feb-2019 12:12PM (UT C-0500)
Submission ID: 1076455649
File name: Integrated_Marketing.edited.edited.docx (14.5K)
Word count: 731
Character count: 4220

Integerated marketing
ORIGINALITY REPORT

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INT ERNET SOURCES

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PRIMARY SOURCES

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Submitted to American Intercontinental
University Online
St udent Paper

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Running Head: MT359: ADVERTISING, PROMOTIONAL, PR INTEGRATED MARKETING COMMUNICATION STRATEGIES

Mt359: Advertising, Promotional, PR Integrated Marketing Communication Strategies
Name:
Institutional Affiliation:

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MT359: ADVERTISING, PROMOTIONAL, INTEGRATED MARKETING COMMUNICATION STRATEGIES
Date:

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MT359: ADVERTISING, PROMOTIONAL, INTEGRATED MARKETING COMMUNICATION STRATEGIES

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Assignment Template
Template: Sponsorship Plan

Vision: to place the company as a global premium brand (Oh, 2017).
Mission: Lexus engages in delivering products for the luxurious market which is highly competitive across the globe (Lexus Enthusiast, n.d.).
Values: Contained in the Lexus Covenant (Lexus, n.d).
S...

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Anonymous
awesome work thanks

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