Online Consumer Purchasing Model

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Tutor: None Selected Time limit: 1 Day

Use the Online Consumer Purchasing Model, Figure 6.11 in Chapter 6, to assess the effectiveness of an e-mail campaign at a small website devoted to the sales of apparel to the young adult market (ages 18–26) in the United States. Assume a marketing campaign of 100,000 e-mails (at $0.25 per e-mail address). The expected click-through rate is 5%, the customer conversion rate is 10%, and the loyal customer retention rate is 25%. The average sale is $60, and the profit margin is 50% (the cost of the goods is $30).

Does the campaign produce a profit? What advise could you provide in order to increase the number of purchases and loyal customers? What do you think could be some web design factors? What communications messages? Write a paper of 750 words or more that discusses the questions above. Format your paper using West Writing Style Handbook guidelines.

Aug 11th, 2015

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 Yes the campaign brings profit.

The company should carry out research on customer requirements and preference in order to increase  number of purchases.

 The web design factors could be web layout, user interface and user suitability.



I have 20 minutes, questions requiring more than 750 words are posted in the section of bid questions. Thanks in advance.

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Aug 11th, 2015

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Aug 11th, 2015
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