Amazon’s Business Model

timer Asked: Feb 8th, 2019
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Question Description

The library assignment for this course is a minimum of 3-5 content pages with at least 3 current peer-reviewed sources. Your paper should be in APA format and include a title page, the body of the paper, and a reference page. An abstract is not required for this assignment

Explore new business models such as Facebook and online selling stores such as Amazon and provide the following content in your paper:

1) Overview of the company

2) Explore its international/global strategy

3) Analysis of its success in marketing and growth

4) Identify challenges of its business model in the international environment

5) Analysis of threats to its business strategy

The companies mentioned above are examples. The actual business (subject) of your research is up to you.

Tutor Answer

School: Rice University

Hello, attached is the complete paper, and its outline. In case of any issue, kindly let me know. Stay awesome


Amazon’s Business Model
Student’s Name
Institution Affiliation



Amazon’s Business Model

Overview of The Company
Amazon Inc. is a renowned e-commerce giant, headquartered at Seattle, Washington.
The firm was established in 1994, by Jeff Bezos, who is also its current CEO. This giant
specializes in a wide range of products among them e-commerce sales, artificial intelligence, and
cloud computing (Salam, 2016). The company’s success in e-commerce has earned it a spot, as
one of the four pioneers of technology alongside companies such as Apple, Google, and
Facebook. Amazon’s success is greatly attributed to its disruptive innovation, brand equity,
market capitalization, and hyper-competitive nature (Salam, 2016). It is due to its unique
business model that Amazon is ranked as the world’s most valuable public traded company thus
beating the likes of Alphabet and Apple (Salam, 2016). Its success as the world largest cloud
computing and e-commerce platform is supported by its revenue and market capitalization.
International/Global Strategy
The company has adapted numerous strategies, to ensure it remains relevant and
adequately fit in the international market. Investing in research and development is one of the
company’s strategy global strategy. For instance, while its largest...

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