Learning Plan 9 Assignment: Cost, Differentiation, Focus & Strategy

Anonymous
timer Asked: Feb 9th, 2019
account_balance_wallet $9.99

Question Description

Learning Plan 9 Assignment: Cost, Differentiation, Focus & Strategy

Assignments

LP9 Assignment: Cost, Differentiation, Focus & Strategy

Competency: 9. Determine Strategic Development through generic strategies and TOWS.

Directions:

  • REVIEW PowerPoints Chapters 22, 23 and 24
  • COMPLETE Exercises in chapters 23 and 24
  • Write a two-page paper using either the Ansoff Matrix results or the TOWs results.
  • Write in paragraph form and provide examples for your exercise completed. Use a secondary resource if your organization cannot provide you with results needed.
  • Use third person writings do not use “I think” or “in my opinion” keep it factual, third person and follow APA standards a minimum of two references are required.

Unformatted Attachment Preview

Health Administration Press Strategic Analysis for Healthcare Chapter 22 Copyright © 2016 Foundation of the American College of Healthcare Executives. Not for sale. Health Administration Press Generic Strategies • Michael Porter (1980), the originator of the five forces analysis, also identified three general, or generic, strategies that organizations can use to compete: – cost leadership, – differentiation, and – focus. Copyright © 2016 Foundation of the American College of Healthcare Executives. Not for sale. Health Administration Press Cost Leadership • Cost leadership is a strategy whereby an organization chooses to compete in a broad market based on low prices. • To compete on price, a company can simply cut its prices, or it can change some other factor in the product, business, or industry. • If a company simply cuts price, competitors can do the same thing, and a price war will ensue. • In changing some other factor, a company seeks to create a sustainable advantage that does not currently exist. • The change may involve the manufacturing process, technology, distribution, process reengineering, cost cutting, or any other area that affects the cost side of the equation for the company. • A reduction on that side of the equation can be passed on to buyers of the product or service in the form of lower prices. • A lower price for a comparable product or service is expected to undercut the competition and drive up sales and market share. Copyright © 2016 Foundation of the American College of Healthcare Executives. Not for sale. Health Administration Press Differentiation • Differentiation involves creating a product or service that is perceived as superior or unique by the buyer in the broad market. • To the extent that the buyer believes that a product is unique and that the uniqueness is valuable, the buyer will be willing to pay a higher price. • Thus, companies may compete on the uniqueness of products or services rather than on price. • Often, buyers will develop brand loyalty and continue to purchase the same product over time, even if they have to pay a slight premium (e.g., BMW cars). • The difficulty is that the perceived exclusivity of a product can make it harder to mass market, and the higher cost associated with differentiating the service or product’s features can drive up price. Copyright © 2016 Foundation of the American College of Healthcare Executives. Not for sale. Health Administration Press Focus • A focus strategy centers on a particular niche, customer type, product line segment, or geography. • By segmenting the market and choosing to focus on one or two specific segments, an organization can tailor its offering to the specific needs and desires of the target. • By better serving the target, the organization can maintain higher profit margins. • Sometimes start-up companies use a focus strategy to gain a foothold and then later shift to other strategies to broaden their market. • The trade-off with the focus strategy is often high profit margin versus low sales volume, and vice versa. Copyright © 2016 Foundation of the American College of Healthcare Executives. Not for sale. Health Administration Press Generic Strategies • Generally, organizations compete using only one strategy for a product or service rather than combining strategies. Maintaining a “lowcost/high-volume” strategy at the same time as a “differentiation/premium-price” strategy, for instance, is difficult. Copyright © 2016 Foundation of the American College of Healthcare Executives. Not for sale. ...
Purchase answer to see full attachment

Tutor Answer

NicholasI
School: Cornell University

Hi, kindly find attached

Running head: LEARNING PLAN

1

Learning Plan 9 Assignment: Cost, Differentiation, Focus & Strategy
Student’s Name

Institution

Date

LEARNING PLAN

2
Johnsons and Johnson Ansoff Matrix

Existing

Market Development

Diversification

Production of Johnson’s baby is split

High level of product diversification

into three directions: Items for diaper
change, bathing items, and skin care

More than 230 subsidiary enterprises, that is,

products.

“Johnson &Johnson Family ( BabyCenter,
ALZA corporation, ANIMAS Corporation,

use of various sales channels like

L.L.C. and others)

direct or online sales

Use the marketing mix

Markets
Market Penetration

Product Development

Increase sales; continue delivering
products in different regions of Russia
and the entire world.

New Packaging

The assortment is greater than 200titles
including 230 subsidiaries in over fifty
countries. J &J’s products are sold in
over 175countries in all parts of the
world.

New

Modernized products
Generation of new products

Increasing the efforts put in distribution
and promotion processes for instance by
investing more on product advertising.
promotional campaigns that are more
aggressive
Increasing the usage of products by
existing for example, by introducing
customer loyalty schemes.

Existing

New

Products and Services

LEARNING PLAN

3
Johnson and Johnson Tow’s

Strengths
Product diversification

Weaknesses
Ruined reputation in some
countries

Product innovation
Strategic acquisitions

Reliance on small molecule
drugs

Positive revenue growth
project...

flag Report DMCA
Review

Anonymous
Excellent job

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors