Healthcare Market Benchmarking Assignment

timer Asked: Feb 9th, 2019
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Question Description

The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer behaviors of selecting health care resources.

Select 1 of the following in your community or surrounding area:

  • One walk-in clinic, such as an urgent care facility
  • One retail clinic in your local grocery store or retail pharmacy
  • No-appointment physician's office

Research the market of this facility. Consider the following as you complete your research:

  • Demographics of the consumers who use the facility selected
  • The location of the facility selected
  • The marketing used to bring in consumers to the facility selected

Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected by addressing the following:

  • Describe the facility selected, including its location.
  • Analyze the demographics of the consumers who use the facility selected.
    • Include the cultural and generational demographics in your analysis.
  • Analyze the marketing approach used for the facility.
    • Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
    • Consider whether marketing techniques can be the same when marketing to different demographics.

Format your assignment according to APA guidelines.

Cite at least 1 reputable reference.

Tutor Answer

School: UCLA

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Healthcare Market Benchmarking Assignment




Description of the Healthcare Facility
The selected facility is Gary Burnstein Community Health Clinic which operates in
southeast Michigan mainly in three counties namely; Macomb, Wayne, and Oakland with a
specific focus on Oakland clinic. This facility is known for providing high-quality healthcare
services to members of the community who are vulnerable. Since the people it provides healthcare
services are considered vulnerable, the patients are provided at no cost. This clinic aims to ensure
that vulnerable members of the community members are able to access treatment in a
compassionate, dignified and caring environment ("Gary Burnstein Community Health Clinic",
2019). Currently, the above healthcare center is working hand in hand with the federal government
to improve patient’s care. The government has promised to provide the clinic with advanced
medical facilities such as modern automated microscopes and a twenty percent increase in the
healthcare professionals.
Demographics Served by Gary Burnstein Community Health Clinic
The clinic operates as a non-profi...

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