Marketing in action

Anonymous
timer Asked: Feb 9th, 2019
account_balance_wallet $20

Question Description

In an effort to give you an assignment that offers some experiential learning, this individual assignment, worth 200 points will offer you the ability to see marketing in action by doing some primary research and analysis of your own.

Your are being assigned this in Week 3. Submit your video by the end of Week 5.

Your video will also be posted to the Week 6 discussion no later than the second day of Week 6. Be sure you have your video ready by the end of Week 5.

Please CHOOSE only ONE activity, with a choice of Activity A, or Activity B, or Activity C:

Activity A

You will visit a shopping mall that has at least five retailers. Describe three retailers in terms of the products or services offered to include their hours of operation, pricing structure, demographics and psychographics of their customers. During your visit monitor the foot traffic, how long each customer visits the retailer and the atmosphere of the retailer's business. Conclude your video with a comparison of the three retailers. Your video should be 4 to 6 minutes in length with professional sound and video quality. Create your video in MP4 format using the recording application of your choice and post the video in the Discussion Area under ACTIVITY A.

OR

Activity B

Imagine that you recently traveled to another country and noticed that the prices on products were the same prices you paid at checkout. That is, no sales tax was added to the purchase price at the checkout, as it is in the United States. Research and present at least five pros and five cons of value added taxes. Conclude your video describing who benefits from the implementation of value added taxes. Your group's video should be 4 to 6 minutes in length with professional sound and video quality. Create your video in MP4 format using the recording application of your choice and post the video in the Discussion Area under ACTIVITY B.

OR

Activity C

You will research the psychological pricing tactic of "just-below" pricing, often referred to as "9-ending" pricing because prices end with the number 9 (or 99) such as $9.99, $29.99 and $99.99. Visit a local retailer or an on-line retailer and select five different products and record the price of each product from each retailer. Include in your video what your group has discovered about the variations among the items and retailers with regard to 9-ending pricing and conclude the retailer's motivation for using this pricing tactic. Your group's video should be 4 to 6 minutes in length with professional sound and video quality. Create your video in MP4 format using the recording application of your choice and post the video in the Discussion Area under ACTIVITY C.

Note: For all three activities, be sure to relate in your video that you include a detailed application and analysis to marketing principles discussed in this course.

Grading Rubric

Submitted on Time 5 points
Length of Video 5 points
Professional Video 10 points
Primary Research 20 points
Application to marketing principles of the course 30 points
Analysis of information as it relates to the chosen activity 30 points
Total Points 100 points

Tutor Answer

henryprofessor
School: Carnegie Mellon University

Attached.

Running head: MARKETING IN ACTION

1

Marketing in Action
Name
Institution

MARKETING IN ACTION

2

Marketing in Action
Psychological pricing is the pricing and the marketing tactic that is founded on the theory
that some prices have a mental impact. The retail values are usually conveyed as odd rates such
as $19.99 or $7.97. The study showed that consumers generally perceive the odd costs as being
lower and cheaper than they are since they tend to lower or round it off to the smallest monetary
unit. That is prices like $2.99 are connected with spending $2 rather than $3. Psychological
pricing is founded on various hypothesis, such that consumer usually disregard the least
substantial figures rather than doing the appropriate rounding (Art...

flag Report DMCA
Review

Anonymous
Thank you! Reasonably priced given the quality not just of the tutors but the moderators too. They were helpful and accommodating given my needs.

Similar Questions
Hot Questions
Related Tags
Study Guides

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors