Integrated Marketing Communication Plan Executive Summary

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Question Description

You will write an examination of the Integrated Marketing Communication strategies and tactics of an organization and product/service/campaign of your choice. This is a course on IMC—and you take it to pick up lessons that can later be applied to your life. This assignment will be completed in 2 separate parts—IMC Case Part 1 and IMC Case Part 2—that will examine the IMC performance of an organization of your choice in the marketplace. The focus can be on any successful campaign for any product, service, and/or organization, public or private, for-profit or non-profit of any duration, as long as it focuses on a single introduction or marketing campaign.

First, select something that interests you. The introduction of a new Starbucks coffee, for example; the marketing of a successful church or mission; a public relations campaign that turned catastrophe into applause—it is up to you, your interests, what kind of product, organization, or type of marketing that promises to provide you with the most valuable information as you pursue your future. The examples are endless: the success of University of Phoenix, the success of Chipotle in new markets, the promotion of Fox News, the establishment of Andy Stanley’s internet-connected churches, etc. Again, the topic is up to you, the organization you examine is for you to choose. The only stipulation is that it must be a marketing success of interest to you.

You will write about the organization, its strategies and tactics, and its success in 2 parts:

Module/Week 4: IMC Case Part 1

You will write the foundation of an IMC plan, analyzing the situation facing an organization as it seeks to grow the market for its products, services, and/or activities. This paper will serve as the starting point for the final paper. The IMC Case Part 1 must be 5–6 pages excluding the references. The paper must be written in current APA format, double-spaced in 12 pt. Times New Roman, and must contain a title page. The paper must contain a minimum of 5 references. The paper contains these sections following the title page:

  • Introduction
  • Executive Summary
  • Situation

Consider the challenges facing the company as it attempts success in the market. These challenges include, but are not limited to, the strengths it has in promoting its products and services, especially organizational and marketing strengths; the weaknesses of its position and operations in the market; the opportunities provided by its position, targeting, and the nature of its product/services; brand strength; public relations successes, etc.

  • Conclusion
  • References

Tutor Answer

School: Duke University



Integrated Marketing Communication Plan




Marketing is one of the strategies used by business entities to gain a competitive edge
over their competitors in the market. The marketing team creates the most effective strategies
that can be used by a company to introduce as well as promote sales of a product in the market.
An integrated marketing communication plan is one key strategy that is used by business entities
to market and promote sales of its products. It entails creating a seamless and unified experience
for customers in the market to interact with the enterprise or rather its brand. An integrated
marketing plan incorporates all the aspects of marketing communication such as advertising,
promotion, direct marketing, public relations, and social media. This way, an effective integrated
marketing plan is created. The essence of an integrated marketing communication plan is to
enable speak to its consumers in the market in a clear voice. As such, a company should use
effective strategies to ensure its message reaches its customers effectively.
Executive Summary
Effective communication on a company`s brand is key to winning customers in the
market. The high levels of competition in the market require a firm to be very effective in
promoting its products in order to compete effectively. As such, a company should use an
effective marketing mix such as the 4-Ps marketing strategy to communicate its brand effectively
in the market. The 4-Ps strategy entails promotion, pricing, place, and product. Advertising and
promotion are very crucial in creating an effective communication plan for a firm.
Accountability should be enforced while communicating a company brand in the market
(Andrews & Shimp, 2017). Monitoring the quality of the tasked performed is also key to
improving the quality of the communications within a firm. Accountability, for instance, will



ensure the team tasked with the responsibility of communicating the company`s brand to the
market reaches all customers effectively.
Samsung is one of the leading mobile manufacturing and market...

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Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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