Rhetorical Analysis of Three Advertisements Essay

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Question Description

MLA Formatted!!!!

This paper is about how smart are the advertisements these days and how they trick people to sell there products. This paper should include Introduction + 4 body paragraphs + conclusion.

-Introduction should include a strong hook, general information about the topic, and a thesis statement about the 4 body paragraphs. You will be required to restate your thesis in the beginning of each body paragraph.

-In Body paragraph one you will be required to find one or two logical fallacies that the 3 advertisements relate to (its better that the 3 advertisements fall under one logical fallacies). Explain how the logical fallacies are used in this adds (don't make your explanation separate for each add, try to include all three together in your explanation to make your paper more interesting to read)

-In body paragraph two you will be required to explain the use of logos in this 3 advertisements. You need to find supporting ideas with examples for the 3 advertisements.

-In body paragraph three you will be required to select one of the 5 of Appeals to Needs and Values (Self-Actualization needs, Esteem needs, Social needs, Safety needs, or Physiological needs). You should be able to fit the 3 advertisements that you choose under one option of the Appeals to Needs and Values.

-In body paragraph four you are required to find another similarity that this advertisement have in common. For example, what they use to advertise their product (animals, kids, and nature?)

-In conclusion you are required to answer:

  • Have I referred back to the title of the essay?
  • Is my conclusion genuinely well-supported by the evidence and argument that I have presented?
  • How did the reader benefit from this paper?
  • Have I made sure that I have not introduced a new argument at this stage?

*Hint from the student: If you think you have to change one or two of the advertisements so you can fulfill the requirements of this essay, you may do that but please let me know and send me picture of the new advertisement that you want to change? If the adds are not clear to see and read, you can search for funny adds and you will see them there.

The paper should be no less than 4 pages with double spaced, indent in each paragraph, 12 pt font size using a legible font style, and Times New Roman style.

Tutor Answer

henryprofessor
School: University of Maryland

Attached.

1
Rhetorical Analysis of Three Advertisements – Outline
Thesis Statement: The rhetorical analysis of the three advertisements revealed the effective use
of appeal to authority in ways that enhance the use of logos in them. Also, the use of animals in
the three publications contributed to their appeal to the consumers since the approach is
considered as an appropriate one for focusing on the esteem needs of the audience.
I.
II.

Introduction
Appeal to Authority as the Logical Fallacy for Conveying the Message in the Ads

III.

The Use of Logos in the Ads

IV.

The Appeal of Needs and Values

V.
VI.

The Use of Animals in the Ads
Conclusion.


Surname 1
Name
Professor
Course
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Rhetorical Analysis of Three Advertisements
Introduction
Visual images in advertisements persuade the audience of the values of products and services
and contribute to helping the customer make their purchase decision. One might wonder how the
image of a white chicken would make prospective consumers recognize the value of a product
and buy it or the relationship between the efforts of a photographer to capture a running cheetah
and the camera that used to capture the event. The answer is the effective use of the right
rhetorical strategy and devices to appeal to the target audience for the contents of the
advertisement. It is the type of rhetoric that influences the type of persuasive capacity of the ads
and impacts on the enhancement of brand recognition and increased product sales. Therefore, the
rhetorical analysis of the three advertisements revealed the effective use of appeal to authority in
ways that enhance the use of logos in them. Also, the use of animals in the three publications
contributed to their appeal to the consumers since the approach is considered as an appropriate
one for focusing on the esteem needs of the audience.
Appeal to Authority as the Logical Fallacy for Conveying the Message in the Ads
Appeal to authority is a logical fallacy that is used to persuade the audience by manipulating the
response of the viewers through the use of expert opinions. It is a technique that relies on the

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recognition of the authority figure on the subject, which contributes to the credibility of the
products or services that are offered by the organization (Harris, Anne, and Jens 318). The
wordplay used in the Orbit advert of not allowing lunch to meet breakfast and Volkswagen claim
that people should rely on "something just because it fits" exemplifies how this logical fallacy
can be used to persuade to people of the expertise of the company. Similarly, the Canon used the
appeal to authority to illustrate the capacity of the company to produce a camera with an image
stabilizer that captures the three-dimensional image of a fast-moving animal such as the cheetah.
One of the justifications for the effective use of appeal to authority by these three advertisements
is that the concepts focused in the credibility of the companies that manufacture these products in
their respective industries. While Volkswagen showed their expertise in the identification of the
right spare parts for the car models, Orbit emphasized their credibility in freshening people
breath after a meal, and Canon demonstrated their authority in the production of camera that
captures all the dimensions of an object regardless of its position or movement. Therefore, appeal
to authority provided the three advertisements the capacity to persuade their target audiences of
the credibility of the companies and products in the delivering the expectations of the consumers
despite the absence of an authority figure to support their claims.
The Use of Logos in the Ads
Logos is a rhetorical device that is used to appeal to the logic of reasoning of the audience by
focusing their attention on the content of the message. According to Ertimur and Gilly, the
purpose of the strategy is to highlight the internal consistency in the argument and use it to
emphasize the clarity of the claims that are made by the presentation (116). They further noted
that logos are mostly used when data and statistics are used to support the claims that were made
by the speaker. In the case of three print advertisements under review, the effective use of logos

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is evident in the features of the products to just the reasons why consumers should buy them.
Canon advert relied on the image stabilizer as the innovative feature of the new camera,
Volkswagen used the potential of the shape of the fox to mimic the one for the chicken to justify
the need to check the quality of their parts, and Orbit used their buzzwords of the reunion of
lunch and breakfast to highlight the benefits of the product. Thus, the advertisers of these three
advertisements succeeded in persuading their target consumers that their products are the most
logical and functional ones in their respective industries.
The Appeal of Needs and Values
Adverts that fulfill the esteem needs of the audience are designed to convey messages that depict
the achievement, prestige, self-respect, and respect from others, which are some of the elements
of the needs that are required after the social one is fulfilled (Cao et al. 172). In the case of the
three advertisements under review, Orbit’s message to the customers to...

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