Estee Lauder Cos Inc. BCG Matrix analysis

Anonymous
timer Asked: Feb 9th, 2019
account_balance_wallet $40

Question Description

BCG Matrix for business portfolio Analysis

Overview of the Assignment

  • You will evaluate the business portfolio of Estee Lauder Cos Inc with the following strategic business units (SBUs): skin care, color cosmetics, fragrance, and hair care in the global market.

Objective of the assignment:

  • To understand the concept of business portfolio and investment decisions to be made accordingly.

Submission Instructions:

  • Introduction: A brief introduction of the company Estee Lauder Cos Inc and its current portfolio. No more than 150 words.
  • Table of SBUs in terms of market share and market growth rate: Provide the most recent statistics ( 2016, 2017, 2018) on market share and growth rate for each SKU (with in-text reference on the data source). You are going to use available data source online to find out the information on the market shares and market growth for the relevant SBUs. (Refer to the template below).
  • BCG Matrix Analysis : Locate each of the above-mentioned SBUs (skin care, color cosmetics, fragrance, and hair care in the global market) in the BCG Matrix Template ( Check photo below for more information) according to the coordinate (market share, market growth rate), Note: Any measure below 5% is categorized as low in value
  • Discussion: After completion of the BCG Matrix char, you will discuss the possible financial & investment decisions for all units accordingly.
  • References: List all material that you have referred to for this assignment in APA style

Unformatted Attachment Preview

BCG Matrix for business portfolio Analysis Overview of the Assignment 1. You will evaluate the business portfolio of Estee Lauder Cos Inc with the following strategic business units (SBUs): skin care, color cosmetics, fragrance, and hair care in the global market. Objective of the assignment: 1. To understand the concept of business portfolio and investment decisions to be made accordingly. Submission Instructions: 1. Introduction: A brief introduction of the company Estee Lauder Cos Inc and its current portfolio. No more than 150 words. 2. Table of SBUs in terms of market share and market growth rate: Provide the most recent statistics ( 2016, 2017, 2018) on market share and growth rate for each SKU (with in-text reference on the data source). You are going to use available data source online to find out the information on the market shares and market growth for the relevant SBUs. (Refer to the template below). 3. BCG Matrix Analysis : Locate each of the above-mentioned SBUs (skin care, color cosmetics, fragrance, and hair care in the global market) in the BCG Matrix Template ( Check photo below for more information) according to the coordinate (market share, market growth rate), Note: Any measure below 5% is categorized as low in value 4. Discussion: After completion of the BCG Matrix char, you will discuss the possible financial & investment decisions for all units accordingly. 5. References: List all material that you have referred to for this assignment in APA style Report Template: 1. Introduction : 2. Table of SBUs in terms of market share and market growth rate SBUs Market share Market growth rate skin care color cosmetics fragrance hair care 3. BCG matrix Template: Fill up the answer in the table. Market share Hight Earnings Cash flow Strategy Market growth rate Low Hight Low 4. Discussion : 5. Reference: For Your Information: • BCG matrix • Grading Rubric Key components Understanding and application of relevant marketing concepts Citation, referencing and formatting Clarity of expression, structure, grammar and mechanics Total Exemplary Grade band: A (90 – 100 %) The report demonstrates an exceptionally thorough understanding of the concepts and integrates them seamlessly into the analysis. Excellent use of data, information and evidence within context. All good quality references. Accomplished Grade band: A-/B+/B (80 – 89 %) The report fully meets the parameters outlined as it successfully demonstrates a thorough understanding of the concepts. Developing Grade band: B-/C+/C (70 – 79%) The report demonstrates reasonable degree of understanding of some of the concepts, or has failed to discuss some of the relevant factors. Beginning Grade band: C-/D+/D (60 – 69%) The report demonstrates a shallow understanding of some of the concepts, or has failed to discuss some of the relevant factors. Failing Grade band: F (0 – 59%) In the report, the student does not comprehend a number of the concepts, and/or has failed to discuss a number of the relevant topics. Mark Satisfactory use of data, information and evidence within context. Good quality references. Reasonable use of data, information and evidence within context. Some references are of suspect quality. Limited evidence and supporting data are provided within context. Use of poor quality references or not providing sufficient references. Poor or no evidence provided; difficulties in using data, information and evidence within context. Use of poor quality references or not providing references. /10 The narrative is extremely wellwritten and structured; grammatical, spelling or punctuation errors are rare and do not detract from the report. The narrative is wellwritten and structured; few grammatical, spelling or punctuation errors that do not interfere with reading the report. The narrative is structured but lack of clarity; some grammatical, spelling and punctuation errors reduced the readability of the report. The narrative is lacking in clarity of expression; structure, grammatical, spelling and punctuation errors interfere with reading the report. The narrative is difficult to follow; structure, grammatical, spelling and punctuation errors detract substantially from the report. /10 /80 /100 ...
Purchase answer to see full attachment

Tutor Answer

MrMark
School: Boston College

Attached.

Running head: PORTFOLIO MANAGEMENT

PORTFOLIO MANAGEMENT
Name:
Course:
Institution:
Date:

1

2

PORTFOLIO MANAGEMENT
Introduction
Estee Lauder Cos Inc. is a multinational company that manufactures and markets
fragrance, prestige skin care, hair care, and makeup products. The company is headquartered in

the United State, in New York City. The company operates in different regions across the world.
This way, the company is able to boost its performance in the industry hence increasing its
competitive edge over its rivals in the industry. The organization owns a huge portfolio of
different brands which it sells and distributes to different regions across the world through both
retail channels as well as digital commerce channels. Due to its presence in different regions,
Estee Lauder Cos Inc. has been able to market its products effectively hence improving its sales.
Increased sales lead to increased revenues of the company. Effective management of the
portfolio has been very helpful to the firm as it promotes its competitiveness in the market.

SBUs

Market Share

Market Growth Rate

Skin Care

3.9%

5.9%

Color Cosmetics

10.6%

7.1%

Fragrance

5.4%

6.9%

Hair Care

0.6%

3.5%

Analysis of the Market Share and Market Growth Rate.
In making investment decisions, the performance of a brand is considered. High
performance means that the owner of the firm will make huge profits out of it. The brand with
the highest market share and market growth rate will be the most suitable for making ...

flag Report DMCA
Review

Anonymous
awesome work thanks

Similar Questions
Hot Questions
Related Tags
Study Guides

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors