BMGT 302 UMUC Topic: Franchisee Interview Assignment

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Question Description

Topic: Franchisee Interview Assignment

Overview

The purpose of this assignment is to compare the perspectives of the franchisee. Included in this comparison are franchise philosophy, benefits, and failures. To accomplish this, you will interview a franchisee of your choosing.

Objectives

To successfully complete this project, you will be expected to apply what you have learned in this course and should include several of the following course objectives:

  1. Critically assess the pros and cons of a franchise.
  2. Identify who the franchise agreement is written for—franchisee or franchisor.
  3. Further develop interviewing skills.

Main Elements

The final project will consist of a 3-to-5-page paper. Your final paper should include the following elements:

  1. Introduction: Provide an introduction to the franchise brand that your interviewee represents. Provide on background the franchisee (include information such as how long the franchisee has been in business, how many locations the franchisee owns, etc.)
  2. Meeting Description: Describe the meeting and explain what was covered and key issues that are viewed differently. Identify the questions you asked each interviewee and why you asked the questions. It may be helpful to record your interview so you can do a thorough analysis of each interview.
  3. Critical points: Discuss the franchisee’s perspective of the franchise brand and their relationship with the franchisor. How does their perspective of the relationship differ or align with the viewpoint shared in your readings on the importance of the franchisee/franchisor relationship?
  4. Conclusion: Be sure to also include a critical assessment that discusses what you, as a franchisor, would do differently to help the franchisee better capitalize on the benefits of the franchise.

Interviewing is more art than science; therefore, your follow-up questions are just as important as your starter questions. YOU WILL CREATE YOUR OWN INTERVIEW QUESTIONS! Listen and delve deeper into the statements of the interviewee. Possible starter questions include the following:

  • What is the mission or vision of this franchise?
  • What type of a franchise is it?
  • How long have you been a franchisee/franchisor?
  • Are the fees fairly distributed?
  • Overall, are you satisfied with the relationship you have with your franchisees/franchisors? Why? Why not?

Tips for Success

  • Before writing the paper, review the grading rubric for the assignment so you understand how the assignment will be graded
  • In writing this paper, third person writing is required.What this means is that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing).If uncertain how to write in the third person, view thishttp://www.quickanddirtytips.com/education/grammar/first-second-and-third-person
  • In writing this assignment, students are asked to support the reasoning using in-text citations and a reference list.A reference within a reference list cannot exist without an associated in-text citation and vice versa.View the sample APA paper in attached in this folder. You must cite at least three references using APA format like the example below.
  • In writing this assignment, students are expected to paraphrase and not use direct quotes.Learn to paraphrase by reviewing this https://writing.wisc.edu/Handbook/PDF/Acknowledging_Sources.pdf
  • Using the grading rubric as a comparison, read through the paper to ensure all required elements are presented.


Note: Access the link below for this assignment and the grading rubric

https://learn.umuc.edu/d2l/lms/dropbox/user/folder...

Tutor Answer

EagleEye1
School: Duke University

Completed

Running Head: FRANCHISEE INTERVIEW ASSIGNMENT

Franchisee Interview Assignment
Student’s Name:
University Name:
Course Name:
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1

FRANCHISEE INTERVIEW ASSIGNMENT

2

Franchisee Interview Assignment
Franchise business is one of the optimized opportunities in the world. It involves the use
of trademarks and brand names of existing successful organizations by individuals and
organizations for identification in a business. The association between the Franchisee and the
Franchisor produces positive and negative feedback depending on the foundation factors that
govern that particular association. An interview of a Franchisee was conducted as a means of
gathering the information about the Franchise environment and great descriptions outlined. The
name of the Franchisee is Mr. David, his Franchisor is the Global Restaurants (GR), and he owns
several restaurants. The Global Restaurants is a world-class company that deals with
development, marketing, maintenance and provision of skills about restaurants. The company
was started in the year 1999 by an econometrician, Johnson Gates. Mr. David has been investing
in the GR Company for 11 years, whereby, he has invested two restaurants.
The interview took place in David's office located in Chicago. It involved a consistent
dialogue that was composed of relevant questions. The questions included; the mission and
objectives of the GR company, the type of relationship that exists between David and the GR
Company, pros and cons exhibited by the association, the rate of economic growth of his
investments, the constant motivation factor towards the persistence and the general information
about the GR Company. A lot of information was gathered from the questions that illustrated the
merits and the demerits of a franchise company. It was noted that David has a positive attitude
towards his Franchisor which concluded a productive relationship. However, some of the faults
were indicated, for example, He proclaimed that he has limited chances of innovations in his
restaurants as the full management is conducted by the GR administration.
...

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Anonymous
awesome work thanks

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