Strategic Marketing at Kaiser Permanente: Competition and Pricing

timer Asked: Feb 9th, 2019
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Question Description

For this assignment, use the same health care provider as in Assignment 1.

Write a four to six (4-6) page paper in which you:

1. Determine the key characteristics of the users of the products and/or services of the health care provider you selected.

2. Analyze the competitive environment of the health care provider you selected and recommend a course of action for strategic marketing success.

3. Determine which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.

4. Determine the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected

  • The pages required doesn’t include source page or the cover page.
  • More information to follow once you are hired.
  • Tutor Answer

    School: Cornell University








    Strategic Marketing at Kaiser Permanente



    Strategic marketing at Kaiser Permanente
    Kaiser Permanente, also known as KP, is the largest managed care organization in the
    US. The organization operates in eight states and Washington, DC as a consortium whose
    focus covers patient safety and satisfaction, the efficiency of services, low costs of care, and
    high quality of services. Through the years, the organization has continued to expand its
    services offering and also its geographical presence. As stated in the company’s website,
    some of its services include wellness programs, clinical health services, alternative medicine,
    palliative care, social work services, nutritional support and consultation, health coaching and
    education, and disease management, among others (1). In addition to health services, the
    organization also provides insurance cover to people in five states and Washington, DC. In
    relation to KP’s service offering, this paper analyzes the characteristics of the products and
    services offered by the company, its competitive environment, available tools of the
    marketing mix, possible pricing strategies, and a recommendation of a curse of action for its
    strategic marketing success.
    Key characteristics of KP’s users
    KP targets different market segments. As has been described in the paragraph above,
    the company has a wide range of products and services. Health services are essential to the
    low-income groups as they are essential to the high-income groups. Equally, both the old and
    the young are all covered in these services. For instance, the organization offers palliati...

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    Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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