MKT 501 Trident University Strategic Marketing Module 1 Case

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My business will be called Mini-Bytes. I will sell snacks and drinks that are easy to eat for people on the go. I will have seating as well as Wi-Fi for those that need to have somewhere to rest while snacking. USE attached template...

Check out Nielsen Insights to find out more about today’s customer. Visit Experian and Mosaic® to find out more about using marketing research to develop customer profiles.

Using information from the websites and articles from the library's full-text article databases (Academic Search Complete, Business Source Complete, and/or ProQuest Central), create a customer profile brief:

Customer Demographics and Psychographics—A review of current customer demographics—explain why this demographic profile is your primary target market.

  • Develop a demographic profile of the potential customer segment.
  • List at least two demographic tools you can use to help develop the demographic profile.
  • Potential customer market demographics. Define the psychographic profile of your customer.

Customer Relationship Management—Find two CRM tools that help companies identify pertinent information about their customer segments.

  • How will you use these tools to manage the customer relationship?

Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I”, “we”, and “you” are not appropriate. For more information see Differences Between First and Third Person

  • A 4- to 5-page paper with APA citations (2- to 3-sentence introduction, body, 2- to 3-sentence conclusion)

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Running head: STRATEGIC MARKETING MODULE 1 CASE Trident University International Student Name Strategic Marketing Module 1 Case MKT501: Strategic Marketing Professor’s Name Date of Submission 1 STRATEGIC MARKETING MODULE 1 CASE Strategic Marketing Module 1 Case This is your 2-3 sentence introduction. No heading is required. Remember to always indent the first line of a paragraph (use the tab key). The margins, font size, spacing, and font type (bold or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font. This introduction should provide a quick overview of the topic discussed. Customer Demographics and Psychographics A review of current customer demographics—explain why this demographic profile is your primary target market. Develop a demographic profile of the potential customer segment. Two Demographic Tools List at least two demographic tools you can use to help develop the demographic profile. Demographic Profile Potential customer market demographics. Define the psychographic profile of your customer. Customer Relationship Management Find two CRM tools that help companies identify pertinent information about their customer segments. How will you use these tools to manage the customer relationship? Conclusion This is your 2-3 sentence conclusion. Remember this is the last thing your reader will hear. 2 STRATEGIC MARKETING MODULE 1 CASE References This listing should be in alphabetical order. Below are a few examples of reference list entries. The following list needs to be removed before you submit the paper. Journal in online library (be sure that you give the specific library database for journal articles that you have retrieved from the library, e.g., Proquest, EBSCO – Academic Search Complete, EBSCO – Business Source Complete, IBISWorld, etc.): Last name, Initials. (yyyy of journal volume). Title of article. Title of Journal, volume number,(issue number), pages. Retrieved from [insert name of library database] Example: Borgerson, J. L., Schroeder, J. E., Escudero Magnusson, M., & Magnusson, F. (2009). Corporate communication, ethics, and operational identity: A case study of Benetton. Business Ethics: A European Review, 18(3), 209-223. Retrieved from Proquest. Book in online library: Last name, Initials. (yyyy published). Book title. Retrieved from [insert name of library database] Example: Johnson, R. A. (2009). Helping really fat dogs. Retrieved from EBSCO eBook Collection. Newspaper in online library: Author last name, first initial. (YYYY, MM DD). Name of article. Title of Newspaper, pages. Retrieved from [name of library database]. Example: Dee, J. (2007, December 23). A toy maker’s conscience. New York Times Magazine, 34-39. Retrieved from EBSCO – Academic Source Complete. Websites APA end reference for a website – with author: Author. (Year [use n.d. if not given]). Article or page title. Larger Publication Title. Retrieved from https://urladdress Example: Shiva, V. (2006, February 12). Bioethics: A third world issue. Nativeweb. Retrieved from https://www.nativeweb.org/pages/legal/shiva.html 3 STRATEGIC MARKETING MODULE 1 CASE APA end reference for a website – with no author: Title of article. (Year [use n.d. if not given]). Website Title. Retrieved from https://www.website-name/ABCDEFG-12345 Example: Media giants. (2014). Frontline: The Merchants of Cool. Retrieved from https://www.pbs.org/wgbh/pages/frontline/shows/cool/giants/ 4 ...
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Professor_Rey
School: Carnegie Mellon University

Attached.

Running head: STRATEGIC MARKETING MODULE 1 CASE

Trident University International
Student Name
Strategic Marketing Module 1 Case
MKT501: Strategic Marketing
Professor’s Name
Date of Submission

1

STRATEGIC MARKETING MODULE 1 CASE

2

Strategic Marketing Module 1 Case
Mini-bytes is a fast food joint where the customers will find food and snacks on the go.
Seating gets provided for customers as well as Wi-Fi in case some people may want to engage in
some online activity. This document presents the strategic marketing efforts for the restaurant
including customer profile, relationship management, and demographics.
Customer Demographics and Psychographics
The joint may value each customer that walks in to enjoy their treats, but it cannot afford
to focus all marketing efforts for mass advertisement. Therefore, it is essential to narrow down to
a particular set of attributes that govern the marketing efforts by focusing on a desirable
demographic.
Two Demographic Tools
The customer segment of interest is the millennials that lie between the ages of 21 and 34
years old. They are the persons who are most likely to multitask, and they are young and bold.
Additionally, they get influenced by technology, and they similarly influence its direction (Wolf,
2014). It is especially visible in the mobile telephone and its development. Therefore, the youth
have access to much information, and this makes the millennials a very educated bunch on
healthy food and good eating habits. Research proves that the millennials commit 45.8 Percent of
their expenditure on eating out (Oches, 2012). Furthermore, 54 percent of ‘supe...

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Anonymous
Thanks, good work

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