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Please explain the concept of equivalent units. Why does the process costing method use them? Why doesn't job order costing need to use them?
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Running head: THE CONCEPT OF EQUIVALENT UNITS
The concept of Equivalent Units
Institution Affiliation
Date
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THE CONCEPT OF EQUIVALENT UNITS
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The concept of equivalent units is a work-in-process inventory that is generated at the end
of an accounting period ...
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Capella University Change Management Strategy Project Proposal
Prepare a project proposal that provides the background on your selected client organization, a summary of the proje ...
Capella University Change Management Strategy Project Proposal
Prepare a project proposal that provides the background on your selected client organization, a summary of the project, and a project timeline.
Introduction
Familiarity with the basic ??concepts of change management and the learning organization, and developing an awareness of your own individual values and vision, is important to your growth as a change agent and leader. Throughout this course, you will build on your understanding of these basic concepts and skills as you integrate them into your work.
Before you begin your first of the series of five assessments that comprise the course project-a project that is the core of this course-read the Overview of Change Management Strategy Hands-On Experience Project [PDF] document to understand the scope of the project and its requirements.
Overview
As a part of your course project, you will be expected to engage with an outside group or a real-life team from your workplace, a place of worship, or a civic group, of at least four people. As you choose your client organization, be aware that you will be asked to think about and make recommendations to this team's larger organization. If you have not yet done so, read the Overview of Change Management Strategy Hands-On Experience Project [PDF] document to understand the scope of this project and your assessment requirements.
Instructions
Your project proposal is the first deliverable you will provide for your client so they can understand the goal and purpose of the project and the scope of your work with them. Your project proposal should have these sections:
Project Objective.
Provide a clear and succinct statement of the project objective.
Background of Organization.
Identify the main contact and the role of that contact in the organization and for the change project.
Include a brief history of the client organization, what they do, and why they are in need of change management support.
Project Summary.
Describe your project. What is the change need?
Outline the scope of your project and what you will be doing for the client.
Identify stakeholders and sponsors.
State goals and objectives.
Project Timeline.
Explain how you will be meeting with your client organization.
Identify how often you will be meeting with your client.
Create a timeline that you can provide for your client so they will understand what's going to happen.
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MK672 University of Alabama Kraft Mac and Cheese Case Study Discussion
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MK672 University of Alabama Kraft Mac and Cheese Case Study Discussion
Kraft Mac and Cheese: A Stealth Marketing ApproachA trend that has a critical impact on the consumer packaged goods industry in recent years is consumers’ desire for simpler, more transparent, and more natural ingredients. More companies have responded by publicly stating their intentions to remove artificial coloring and preservatives from longstanding brands and then repositioning the product as “clean” or “pure” within the market. While this strategy aligns well with trends, it risks alienating individuals who are used to purchasing goods based on more intangible factors such as nostalgia, predictability, and even taste.Kraft used a novel approach to handling these shifting consumer preferences. To stay competitive within the category, the company realized it had to rethink the product formula of one of its superstar brands, Kraft Mac and Cheese. However, management knew it was crucial to make changes without tainting elements of the product that consumers had come to expect. For generations, individuals had associated Kraft Mac and Cheese with its orangish hue and smooth sauce consistency. Kraft made it a point to carefully maintain these identifying attributes as it eliminated ingredients and removed artificial dyes.The aspect of Kraft’s strategy that was a real differentiator though was how it rolled out the reformulation. Rather than advertising the measures the company had taken to make its product more natural—common practice among competitors—Kraft simply didn’t say anything. Studies have shown that even the mention of a new formula can cause consumers to perceive flavor to be different, so Kraft chose not to call attention to the change.After consumers had accepted the new formula, as evidenced by sales remaining stable, Kraft launched a digital campaign to announce the adjustment. The campaign tagline “It changed. But it hasn’t.” was featured in 15- and 30-second online video spots. Tongue-and-cheek lines such as “We’d invite you to try it, but you already have.” were incorporated into digital display ads, promotions through channels like Pandora radio and Snapchat, and magazine print. Kraft also encouraged fans to share their experiences with the product on social media using #didntnotice and offered giveaways to encourage postings.Kraft’s ability to make a fundamental change to an iconic product without consumer backlash is a testament to its thoughtful marketing approach. Quietly testing the waters in a landscape of uncertainty can help companies anticipate reactions to significant product changes that ultimately help them stay one step ahead.Questions:In what way(s) could Kraft’s strategy have backfired? How might Kraft have been prepared for this possibility?How should Kraft respond to the demographic trends outlined in your textbook? What about cultural trends? Sustainability trends? Please be sure to answer each of these questions; they should not be lumped together but instead treated separately.
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Capella University Change Management Strategy Project Proposal
Prepare a project proposal that provides the background on your selected client organization, a summary of the proje ...
Capella University Change Management Strategy Project Proposal
Prepare a project proposal that provides the background on your selected client organization, a summary of the project, and a project timeline.
Introduction
Familiarity with the basic ??concepts of change management and the learning organization, and developing an awareness of your own individual values and vision, is important to your growth as a change agent and leader. Throughout this course, you will build on your understanding of these basic concepts and skills as you integrate them into your work.
Before you begin your first of the series of five assessments that comprise the course project-a project that is the core of this course-read the Overview of Change Management Strategy Hands-On Experience Project [PDF] document to understand the scope of the project and its requirements.
Overview
As a part of your course project, you will be expected to engage with an outside group or a real-life team from your workplace, a place of worship, or a civic group, of at least four people. As you choose your client organization, be aware that you will be asked to think about and make recommendations to this team's larger organization. If you have not yet done so, read the Overview of Change Management Strategy Hands-On Experience Project [PDF] document to understand the scope of this project and your assessment requirements.
Instructions
Your project proposal is the first deliverable you will provide for your client so they can understand the goal and purpose of the project and the scope of your work with them. Your project proposal should have these sections:
Project Objective.
Provide a clear and succinct statement of the project objective.
Background of Organization.
Identify the main contact and the role of that contact in the organization and for the change project.
Include a brief history of the client organization, what they do, and why they are in need of change management support.
Project Summary.
Describe your project. What is the change need?
Outline the scope of your project and what you will be doing for the client.
Identify stakeholders and sponsors.
State goals and objectives.
Project Timeline.
Explain how you will be meeting with your client organization.
Identify how often you will be meeting with your client.
Create a timeline that you can provide for your client so they will understand what's going to happen.
HSA 305 Strayer University Digital Marketing ?Strategy Presentation?
For this assignment, use the small health care organization or department that you selected in the first assignment. Your ...
HSA 305 Strayer University Digital Marketing ?Strategy Presentation?
For this assignment, use the small health care organization or department that you selected in the first assignment. Your presentation should be targeted to the department, service, or product you selected and the specific population that it serves. Use PowerPoint or Prezi to create a digital marketing strategy.Note: This assignment is a separate PowerPoint or Prezi. However, you will include a summary of this strategy (including any edits or revisions based on faculty feedback) in the final Strategic Marketing Plan assignment.Include the following elements:State the organization's mission and vision.Identify the target market. Who is the customer that you are marketing to?How are you segmenting the market that you are catering to?Provide as many details as possible (age, gender, race, ethnicity, income, education, geographic location).Select the digital media, including social media platforms that you will use. Justify your choices.Review the organization's website. Identify website updates that would be beneficial as a part of your strategy.Provide a rationale for the updates that you recommend.Include a minimum of three quality references to support your strategy and decisions. Use speaker notes for each slide.Additional resources to help you complete this assignment are available in the Instructional Materials section of the Course Guide.Strayer Writing StandardsYour assignment must follow these formatting requirements:This course requires the use of Strayer Writing Standards (SWS). The format is different from those used in other Strayer University courses. Please take a moment to review the SWS documentation for details. Citations and references must follow SWS or school-specific format. Check with your professor for any additional instructions.
2 pages
Literacy Narrative
Learning to read and write may seem to be easy now, however, everybody struggled at least once at some point in their life ...
Literacy Narrative
Learning to read and write may seem to be easy now, however, everybody struggled at least once at some point in their life. My mom would get me books to read, but would never tell me bedtime stories, thus at night I would grab one of the books and slowly comprehend each word as I looked at the pictures.
MK672 University of Alabama Kraft Mac and Cheese Case Study Discussion
Kraft Mac and Cheese: A Stealth Marketing ApproachA trend that has a critical impact on the consumer packaged goods indus ...
MK672 University of Alabama Kraft Mac and Cheese Case Study Discussion
Kraft Mac and Cheese: A Stealth Marketing ApproachA trend that has a critical impact on the consumer packaged goods industry in recent years is consumers’ desire for simpler, more transparent, and more natural ingredients. More companies have responded by publicly stating their intentions to remove artificial coloring and preservatives from longstanding brands and then repositioning the product as “clean” or “pure” within the market. While this strategy aligns well with trends, it risks alienating individuals who are used to purchasing goods based on more intangible factors such as nostalgia, predictability, and even taste.Kraft used a novel approach to handling these shifting consumer preferences. To stay competitive within the category, the company realized it had to rethink the product formula of one of its superstar brands, Kraft Mac and Cheese. However, management knew it was crucial to make changes without tainting elements of the product that consumers had come to expect. For generations, individuals had associated Kraft Mac and Cheese with its orangish hue and smooth sauce consistency. Kraft made it a point to carefully maintain these identifying attributes as it eliminated ingredients and removed artificial dyes.The aspect of Kraft’s strategy that was a real differentiator though was how it rolled out the reformulation. Rather than advertising the measures the company had taken to make its product more natural—common practice among competitors—Kraft simply didn’t say anything. Studies have shown that even the mention of a new formula can cause consumers to perceive flavor to be different, so Kraft chose not to call attention to the change.After consumers had accepted the new formula, as evidenced by sales remaining stable, Kraft launched a digital campaign to announce the adjustment. The campaign tagline “It changed. But it hasn’t.” was featured in 15- and 30-second online video spots. Tongue-and-cheek lines such as “We’d invite you to try it, but you already have.” were incorporated into digital display ads, promotions through channels like Pandora radio and Snapchat, and magazine print. Kraft also encouraged fans to share their experiences with the product on social media using #didntnotice and offered giveaways to encourage postings.Kraft’s ability to make a fundamental change to an iconic product without consumer backlash is a testament to its thoughtful marketing approach. Quietly testing the waters in a landscape of uncertainty can help companies anticipate reactions to significant product changes that ultimately help them stay one step ahead.Questions:In what way(s) could Kraft’s strategy have backfired? How might Kraft have been prepared for this possibility?How should Kraft respond to the demographic trends outlined in your textbook? What about cultural trends? Sustainability trends? Please be sure to answer each of these questions; they should not be lumped together but instead treated separately.
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