Please answer the following two questions separately. Each question needs 3 paragraph regarding different brands.
1. Select three advertisements to
which you have recently been exposed. It can be in any paid communications
medium, such as TV, radio, newspaper, or magazine. The advertisement that you
select should be one to which others in the class can easily relate, such as Verizon's
"Can you hear me now?" or the Aflac ad with the white duck that
squawks "AFFFFLAAAAAAAC!" Evaluate the advertisement from a
consumer perspective. Why do you feel the advertisement was created in the
first place? What is the message that the advertisement is attempting to
communicate? What do you see as this advertisement's major strengths or
weaknesses? Do you think the advertisement was a success?
2. Select 3 brands, and describe
the key touch points the customer has with the brand. Please also describe the
big idea, or brand message, underpinning the integrated marketing
communications (IMC) campaign that has been developed for this brand. What
promotional mix has been used in this IMC campaign?