Homework assignment help

Aug 13th, 2015
KateS
Category:
Marketing
Price: $5 USD

Question description

Global Marketing

Marketers must develop a keen awareness of how the environmental factors will present opportunities or threats to the company, brand, and product being marketed. According to Lamb, et al., (2014), "global marketers face the same environmental factors as they do domestically: culture, economic, technological, political structure and actions, demography, and availability and sustainability of natural resources" (p. 55). Large corporations have traditionally been the major global competitors, but more and more small businesses are entering the global marketplace by the very fact of having an Internet presence.

To understand how a product of the United States of America (U.S.) is perceived in the global marketplace can be difficult for new marketers. To build a strong understanding of global marketing, you will consider the reverse scenario by identifying a foreign made product to market in the United States.

Directions for the Discussion Board

You should shop for a product made by a foreign firm. Possible choices for this Discussion include ethnic grocery stores (such as Latino stores or Japanese food stores) or chains such as Cost Plus or Pier One that import inexpensive products from other countries. When selecting a product, try to find one that is amusing and has obviously been poorly marketed in terms of packaging, brand name, or general lack of appeal to U.S. consumers. Take notes on these products.

As the foreign marketer of your chosen product, put together a strategy for marketing it in the United States. You have the opportunity to keep the product the way it is or to change it completely. Consider the additional costs associated with changing the product.

Using research from Chapter 5 in your textbook, write your response describing a global marketing strategy for your chosen product covering the following areas:

Checklist: address the following target market questions and those regarding the 4 P’s in your postings:

  1. Target market: Who should be the target market in the U.S.? What variables will be used to select the target market?

    The 4 P’s:

  2. Product: Will any adaptation be made to the product features? What about the packaging? The brand name?
  3. Price: What is a fair retail price for the product?
  4. Promotion: How will the product be communicated to the target market? What promotional message will be used? What media will be used to reach the target market?
  5. (Place) Distribution: Where will the product be sold? Will the product be sold on the Internet?

Tutor Answer

(Top Tutor) Daniel C.
(997)
School: Purdue University
PREMIUM TUTOR

Studypool has helped 1,244,100 students

8 Reviews


Summary
Quality
Communication
On Time
Value
Five Star Tutor
Nov 30th, 2016
" Outstanding Job!!!! "
SjSurvivor143
Nov 14th, 2016
" Thanks for the help. "
Joemoe
Nov 1st, 2016
" <3 it, thanks for saving me time. "
tinytim47
Oct 23rd, 2016
" Wow this is really good.... didn't expect it. Sweet!!!! "
pmallory
Oct 18th, 2016
" Totally impressed with results!! :-) "
mixedballz
Oct 9th, 2016
" excellent work as always thanks for the help "
kiln82
Sep 26th, 2016
" awesome work thanks "
darnay
Sep 17th, 2016
" The best tutor out there!!!! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1826 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors