Write a 700- to 1,050-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Avoid using the companies discussed in our week 3 or week 4 reading assignments (Cirque du Soleil, Home Depot, Federal Express, Southwest Airlines, and CNN).
Include the following:
Minimum of two periodical or journal references
A description of blue ocean strategy and its importance
A product or service that might be considered a blue ocean move and why
An alternative red ocean move for the same product or service along with the pros and cons of that strategy