These assignment is solved in attachments only I want increse more explanation

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These assignment is solved in attachments but these question number (2) want more explanation

Q2 = How do these systems improve the operation of the business?


and change some sentences because More Plagiarism found with other students (I take Highlight color yellow )



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Case Study-2-Assignment Details Prepare an in-depth analysis of four case studies during the semester. Here are some guidelines: • This is an individual assessment, which is a part from your course score. It requires effort and critical thinking • Answer all the questions listed below for each case. • The ‘answers’ to the questions are best formulated by reviewing the case and the reading materials up and including the current week in the course. • The questions are worded to help you apply the readings to the case, so don’t limit yourself to the case’s terminology and perspective. The best analysis will abstract the case content by applying the reading materials to draw broader lessons about the material Case Study 2: Vail Ski Resorts Goes High-Tech for High Touch 1) List and describe the types of systems described in this case study. (1 Mark) 2) How do these systems improve the operation of the business? (1 Mark) 3) How do these systems support decision-making? Identify 3 different decisions that can be supported by these systems. (1 Mark) Case Study 2: Vail Ski Resorts Goes High-Tech for High Touch Vail Ski Resort is the largest single mountain ski resort in the United States, with 5,289 acres of the most diverse and expansive skiing in the world. To its world-class skiing, Vail is also trying to offer world-class customer care—fine dining; spas and ski valets ready to haul, stow, and retrieve your equipment; heated boots; and hand-warming packets. Vail's season pass is a top value industry-wide; its free PEAKS Rewards membership program further inculcates customer loyalty. Members can the most economical lift tickets online, link the PEAKS card to a credit card, and accumulate points that can be redeemed free lift tickets, ski school lessons, and various discounts. In 2012, Vail Ski Resort installed the fastest, highest capacity gondola in the United States. Seating ten people per cabin, and with an uphill speed of 1200 feet per minute, the state-of-the-art gondola carries 3600 skiers per hour while decreasing ride time from 9 to 7.5 minutes. Heated seats and Wi-Fi access make it one of the world's most customer-friendly ski lifts as well. Long lift lines have always created a big headache for skiers. In the past, the only way to gauge the flow of the crowd was to ask lift operators or check on bulletin boards at the bottom of the lifts. Now Vail skiers are able to obtain accurate up-to-the minute lift line information by using social networking, streaming alerts, and the resort's own Witter account. Slope congestion can be alleviated by offering special pins or prizes to coax guests to move to a different slope. Guests can be directed to on-mountain dining locations at lunch time. Vail now uses radio frequency identification (RFID) lift tickets and ski passes. Part of the EpicMix social media program, the tickets and passes are scanned at the base of each lift so that skiers and snowboarders can track how many lifts they ride and the vertical feet ascended each day. The scanned data are automatically transferred to an EpicMix application which can be accessed from either a smartphone or a computer. The basic program is free and confers various pins and virtual awards based on user statistics. For example, you earn the "Connoisseur" pin after 75 lifts and the "Over the Moon" pin when you surpass 350,000 vertical feet skied. After you create your EpicMix account, you can view and share stats by linking to your Facebook and Twitter accounts. The EpicMix Racing program provides additional fun. At one of six race courses, you can compete against friends and family, all skiers, and even 2010 Olympic women's downhill gold medalist Lindsey Vonn. At the beginning of each season, the four-time overall World Cup champion establishes a course time for race courses at Vail, Beaver Creek, Breckenridge, Keystone, Heavenly and Northstar. Race pros then ski the courses to establish their "seconds behind Lindsey." 'lb factor in changing course conditions, every day one of the race pros skis each course and uses his or her "seconds behin Lindsey" to determine a course time for Vonn on that particular day. When you ski a course, your actual time is automatically recorded and then adjusted for gender, age, and discipline. Snowboarders, telemark skiers, and adaptive skiers with disabilities and special needs can also participate. Scores are computed based on each skier's "seconds behind Lindsey," and gold, silver, and bronze medals are awarded to the top three daily. Race results and leaderboards are accessed on EpicMix.com or the EpicM mobile app, available for Apple and Android smartphones. Your dashboard tallies your Lindsey Vonn Race Series points, EpicMix Racing medals, total number of resort check-ins, total days on a mountain, vertical feet, pins earned, and number of EpicMix photos taken. The six race course mountains are staffed by 140 professional photographers. Photos are automatically identified and uploaded by scanning the intelligent chip embedded in the skier's lift ticket. Photos can be captioned and shared free on Facebook and Twitter, or you can purchase prints at a number of locations, including, of course, the Children's Ski Schools. You can also purchase a $30.00 season package for unlimited downloads of all images taken at all locations and print them out later. All of these amenities turn a ski vacation into an "experience" that can be shared with family and friends, increasing emotional attachment and promoting customer retention. Still, to ensure that it is fully leveraging the wealth of customer data it collects, Vail Ski Resorts' parent company Vail Resorts implemented SAS Customer Intelligence software. Customer data were previously collected and stored in a number of unrelated systems. Now, the data are compiled in a single database that includes all customer points of contact, allowing a complete picture of customer habits and preferences to emerge. Rather than one or two versions of a marketing campaign, Vail Resorts now runs 30 to 50, targeted to specific groups. In the future, the company expects to expand to hundreds or even thousands of personalized, individual communications. SAS predictive analytics will help Vail Resorts to identify guest motivations and anticipate customer desires, while customer segmentation models identify profitable segments to which they might be steered. Vail Resorts plans to further personalize its engagement with its guests and enrich their mountain experiences before they have even begun. Answer Solution 1: Transaction processing systems (TPS): This is an information resource for the organization used to collect, retrieve, and modify all transactions the organization makes. Vail Ski Report made use of these systems to collect the customer’s basic data. For instance, the skiing experience and the number of times the customers visited Vail Ski Resorts. Furthermore, the system collected the number of skiers that used each lift, the ski equipment for rent, customers who bought meals and the meals sold in the food outlets. Executive support systems (ESS): These systems provide the general computing capacities which can be applicable in changing different problems. They typically use a portal consisting of a web interface, or digital dashboard in order to present its content. This system in this case study, helps managers to create campaigns aimed at marketing to reach out to many customers. This system also helps Vail Ski Resort to determine the lift that needs elevation and the one frequently used by customers. As a result, the resort can opt to increase the speed of its lifts so that more customers can enjoy. Management information Systems (MIS): This system provides information to the middle managers on the performance of the firm which help in predicting the future. MIS helps in offering reward to skiers for switching to a different lift because this reduces queuing in the same lift. This is done with the hope of reducing lines on each lift so that each customer can hopefully be served well. Furthermore, MIS has enabled Vail Ski Resort to determine the place most skiers like visiting as this helps to maintain the product and services provided. Decision Support Systems (DSS): These are computer-based applications that collect, organize and analyses all data from the business to enhance decision-making for management, operations and planning. DSS enables Vail Ski Resorts to adjust maintenance schedules of the ski lifts. Using these systems, managers are able to understand the most frequently used lifts. This is important in decision making by the manager since some customers are targeted at some point of time for return visits. Solution 2: Information gathered from these information systems helps executives to have a target category of customers for their campaigns. This reduces guess work thus ensuring managers target customers that will come back and spend much more money. Furthermore, Vail Ski Resorts can offer more products to its customers thus ensuring they beat their competitors. Additionally, executives can use this data to make future decisions that will improve the attractiveness of the resort. Because of the accuracy of the data collected from these systems, employees, managers, and the executives are better placed to make quicker long-term decisions without guesswork. Solution 3: The three decisions that Vail Ski Resort information systems support include: Marketing campaigns: these systems offer decisions on which customers should receive more advertisements, enticements, and discounts. Which customers who promise great return on investment? Maintenance and upgrading: the lifts that require frequent maintenance and the frequency at which it should be done. Furthermore, they provide decisions on which lifts are popular and why. Besides, they provide information on the features which needs be changed and the reasons behind the change. Whether the existing features should be changed, improved, or done away with because they are not producing the desired outcomes. Improved profitability: More data which can help enhance the motivation of guests and anticipate for customers to come back will be provided to Vail by these systems. Thus, they are able to identify the most profitable segment.
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Case Study 2

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Solution 1:
Transaction processing systems (TPS): This is an information resource for the organization used to
collect, retrieve, and modify all transactions the organization makes. The resort uses this system to collect
data pertaining to its customers. The kind of information collected includes the skiing experiences of a
customer and even how often the customer visits the resort. Moreover, the system provides data associated
with the skiers’ number that use each lift, the customers who eat in the resort, the type of meals and ski
equipment that was rented
Executive support systems (ESS): These systems provide the general computing capacities which can be
applicable in changing different problems. These kind of systems uses a portal that contain an interface of a
web that would be used to display its content. A digital dashboard can also be used. This system in this
case study, helps managers to create campaigns aimed at marketing to reach out to many customers. The
system specifically identifies the left to be elevated and one which is used frequently by customers. This
would enable the resort attract more customers by increasing the speed of the lift.
Management information Systems (MIS): This is an information system that provides important
information to middle managers on the progress and performance of the business which will help them to
make plans pertaining the future. MIS helps in offering reward to skiers for switching to a different lift
because this reduces queuing in the same lift. This is done with the hope of reducing lines on each lift so
that each customer can hopefully be served well. Furthermore, MIS has enabled Vail Ski Resort to
determine the place most skiers like visiting as this helps to maintain the product and services provided.

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Decision Support Systems (DSS): These are systems that are computer based that are used by an
organization, particularly the managers to make decisions pertaining the operations of the business. They
are involved in activities such as collecting, organizing and analyzing all business data that would aid in
making decisions by the management team. Using these systems, managers are able to understand the most
frequently used lifts. This is important in decision making by the manager since some customers are
targeted at some point of time for return visits.

Solution 2:
Information gathered from these information systems helps executives to have a target category of
customers for their campaigns. This reduces guess work thus ensuring managers target customers that
will come back and spend much more money. Furthermore, the resort can offer different brands of
the product and as a result this will enable them to compete effectively with their competitors. The
systems in the organization will be of great advantage to them in such a way that it will enable them
to control and monitor different processes and hence able to balance the workload so as to avoid
wastage of resources. Additionally, executives can use this data to make future decisions that will
improve the attractiveness of the resort.
Because of the accuracy of the data collected from these systems, employees, managers, and the
executives are better placed to make quicker long-term decisions without guesswork. This is because
they are able to manage and control all the processes that occurs in the organization so as to produce
the best output and hence achievement of the set objectives.
The above information systems provides the executives of the organization with both external and
internal information. This would assist the executive team to make rapid decisions that would trigger

Running Head: Case Study 2

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the success of the business. Nevertheless, managers use management information system to make
informed decisions about future planning of the activities in the organization. The information is
retrieved...


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