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Assignment DirectionsSuccessful businesses regularly analyze their processes to ensure they’re operating as efficiently as possible and maintaining their competitive advantages. Although you can assess a company in many ways, a common technique is the SWOT analysis.Evaluate the selected company’s (APPLE INC) sustainable competitive advantage using the SWOT analysis technique. Write a 700- to 1000-word modified SWOT analysis that includes the following: An introduction with a detailed description of the company A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage. Examples may include: Financial, physical, or human resources Access to natural resources, trademarks, patents, or copyrights Current processes (employee programs or software systems) An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage. Examples may include:Market trends (new products or technology advancements)Economic trends (local and/or global)DemographicsRegulations (political, environmental, or economic)**A conclusion with an evaluation of how the company has retained its competitive advantage**Include in-text citations and a reference page with at least 2 sources.

IntroductionCompletion of this portfolio work project will help you understand the key components of a marketing plan.Scenario The Vice President of Marketing at MSH Brands (or at your employer or future employer company) has asked you to participate as a member of a marketing management team for the pet food group (or for their product line) for the company. MSH Brands is one of five companies competing in the pet food market. Your membership on the team will require you to make decisions regarding promotion, pricing, distribution, advertising, and product mix. Your Role You are a Brand Manager at MSH Brands. You are being asked to develop a marketing plan for a new pet food product (or new product or line extension at your employer or future employer.)RequirementsYou are to develop a marketing plan including the following elements based on your research promotion, pricing, distribution, advertising, and product mix. Include the following in your marketing plan: Business context. Describe the new product to be featured. What are the features and benefits? What is the company reason for bringing this to market? What are the corporate objectives for it?Situation analysis. How will this new product complement the existing product portfolio or product line? Who is the target market? Who are the competitors? Marketing strategy. What is the overall marketing strategy to support the achievement of the corporate objectives? What is the product positioning statement?Marketing mix. What is the promotional strategy to support the achievement of the corporate objectives? What is the pricing strategy to support the achievement of the corporate objectives? What is the distribution strategy to support the achievement of the corporate objectives? What is the advertising strategy to support the achievement of the corporate objectives?Effectiveness. How will you measure the effectiveness of this marketing plan?Deliverable FormatRequirements:Marketing plan is 7 pages (in addition to the title, reference, and appendix pages). Use the Marketing Plan Template [DOC] as a resource.The marketing plan is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines (located in MBA Program Resources), including single-spaced paragraphs.In addition, include the following in your marketing plan:Title page.References page. Use at least three scholarly resources.APA-formatted references.EvaluationBy successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:Competency 1: Apply marketing theories and models to develop marketing strategies.Articulate the context of the business.Competency 2: Evaluate the effectiveness of marketing strategies and methods.Evaluate the effectiveness of marketing strategies.Competency 3: Use data to support evidence-based marketing decisions.Evaluate the situation including the product portfolio, target market, and competitive environment of the business.Evaluate the marketing mix for a product.Competency 4: Analyze the role of technology and social media in effective marketing strategies.Analyze the expected effectiveness of the marketing plan.Competency 5: Communicate marketing needs, opportunities, and strategies with multiple stakeholders.Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.