Description
When a business is not focused on sustainability, value may be solely determined outside its customers’ interest in green behavior.
Suppose a restaurant makes a great-tasting hamburger. Very few of its customers might care whether or not the restaurant engages in green business practices.
However, what if there are two restaurants that make equally great-tasting burgers, but one is green while the other is not? Many customers may choose the green business, because the business adds value to its offerings by engaging in sustainable practices.
In the case of sustainable products, meaning those products made with an effort to be environmentally and socially responsible, sustainability plays a large role in the customers’ decisions to buy, and tends to be central to the company’s brand.
Identify a Saudi business that may not yet be focused on sustainability. Suppose this company decides it would like to deliver products that are more socially, environmentally, and economically superior.
In a 6 page paper, not including the cover and reference pages, present the company with the total value proposition from a sustainability perspective. In that total value proposition, include a discussion of use values and non use values for the business’ green products. How should the business determine WTP, WTA, or consumer surplus?
Your required readings this week provide insight which will aid you in your analysis. Make sure to cite and reference any information gleaned from those documents. Additionally, include 4 current and scholarly sources beyond the course materials and readings to support your analysis. Current sources are those published in the most recent five years. Scholarly sources come from peer’s reviewed journals.
Use APA style guidelines, citing references as appropriate.
you can use:
ch6 of Epstein, M. J., & Buhovac, A. J. (2014). Making sustainability work: Best practices in managing and measuring corporate social, environmental, and economic impacts (2nd ed.). New York, NY: Routledge. ISBN-13: 9781907643934
Explanation & Answer
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Running Head: SUSTAINABILITY VALUE PROPOSITION FOR SAVOLA FOODS
Corporate Sustainability Practices
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SUSTAINABILITY VALUE PROPOSITION FOR SAVOLA FOODS
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Corporate Sustainability Practices
Introduction
Sustainability has become a core issue for businesses and companies across industries.
According to Montabon, Pagell & Wu (2016), 62% of executives to top world companies cast
their votes on a need to adopt sustainability strategies as urgent as possible while a paltry 18% of
them believed it is an idea whose place and time rests in the near future. In simple terms,
sustainability is a reflection of business practices that create long-term value through considering
how a corporate entity tailors its operations to respect ecological, social and economic
environment set up it operates. Such entail observation to green practices that lack physical
environmental disruptions. In regard to the case of Savola Foods Company based in Jeddah,
Saudi Arabia that currently considers to fuse sustainability practices into its business operations,
the study submits an advisory position that discuss in detail the total value proposition the
company stands to benefit as a result, and also create awareness campaign sort of document to
other sceptical business entities procrastinating about adopting this noble practice. As a last
ditch, the document will also illuminate how best Savola Foods can determine willingness to pay
(WTP), willingness to accept (WTA) or a measure of consumer surplus.
Why Total Compliance have Taken Time to Realize
Undoubtedly, there has been a surging need for acting on sustainability all over the
world. Leading industry players such as Nike and Adidas, Nestle and Unilever, Walmart and
McDonalds, Pepsi and Coca Cola and many others have been on the forefront hosting
conferences and conventions to talk and teach about what sustainability brings to business,
humanity and the natural environment in general. Clearly, from the ongoings, it is crystal clear
SUSTAINABILITY VALUE PROPOSITION FOR SAVOLA FOODS
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that sustainability is a good thing. In retrospect, a question arises. Why are other scores of
business sceptical about joining the forays? In essence, it becomes a bit convolutional to keep on
adopting every theme of concern whenever they emerge without being afraid of upsetting the
economic fortunes of a business. Similarly, such have been the fears gnawing top decision
making organs of Savola Foods Company before finally settling on its current posit...
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