Description
The written case analysis will be submitted as a Turn it In assignment. Write-ups should be maximum 5 pages (approximately 1500 words), excluding exhibits. Use 12 point font and double-spaced with 1” margins.Please include original exhibits and charts as necessary to support your analysis.
Explanation & Answer
here we goLemme know in case of anythingAll the best and Goodbye
Running Head: CASE ANALYSIS
1
A Case Analysis for 961 Beer
Name
Course
Tutor
Date
CASE ANALYSIS
2
A Case Analysis for 961 Beer
Introduction
Lebanon as a country in the Middle East is riddled with constant conflicts that are
explosive and deadly and as such makes it difficult to establish proper businesses especially for
luxury consumption commodities like liquor. The violence therein makes activities that
constitute business such as transport, manufacturing, and storage difficult if not impossible. The
violence is also responsible for scaring investors and limiting employment or earning
opportunities which significantly undermines the purchasing power of a nation. However, that
isn’t to suggest that any business of that nature is earmarked for failure upon establishment as
has been proved by the success of 961 Beer. The company prefers the crafting method of beer
brewing which results in more opulent tastes and more diversified product, each tailored to the
demographic preferences of the consumers they target.
As an alcoholic beverage styled to respond to the domestic demand for crafted beer in an
unpredictable country, 961 Beer faced and continued to meet enormous challenges in its daily
operations and its attempts to fulfill its organizational objectives. Some of the obstacles that
characterized the establishment of the company in its formative years include political instability
and insecurity, stiff competition from more established ventures and even scarcity of the raw
materials required for the production process. At the time, premium and standard more massive
beers had a significant market share that totaled to 80% of the $ 295 billion in revenues that beer
markets generated annually. Also, the deficit in capital to establish such a venture could be
explained by the fact that its founder was but a photographer with little access to capital
especially with the threat of bigger companies such as Heineken controlling the market and
mergers a fav...
Review
Review
