Thank you for the opportunity to help you with your question!
communications is an approach to planning communications which gives your small
business the potential to get better results from your campaigns and reduce
marketing costs. By integrating tools such as advertising, direct mail, social
media, telemarketing and sales promotion, you provide clarity, consistency and
maximum communications impact. It is important as it enhances cost saving, provide
customers with information in the format they prefer, and finally, integrated
campaigns use the same communication tools to reinforce each other and improve
marketing effectiveness. I think every company is taking this approach of integrated
marketing communications to communicate with the customers and also advertise
their services. Therefore, no company in the recent which does not practice integrated
Please let me know if you need any clarification. I'm always happy to answer your questions.
Aug 18th, 2015
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