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Integrated marketing communications is an approach to planning communications which gives your small business the potential to get better results from your campaigns and reduce marketing costs. By integrating tools such as advertising, direct mail, social media, telemarketing and sales promotion, you provide clarity, consistency and maximum communications impact. It is important as it enhances cost saving, provide customers with information in the format they prefer, and finally, integrated campaigns use the same communication tools to reinforce each other and improve marketing effectiveness. I think every company is taking this approach of integrated marketing communications to communicate with the customers and also advertise their services. Therefore, no company in the recent which does not practice integrated marketing communications.
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