Critical Thinking: TV Commercials using Logical Fallacy to Persuade Consumers

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PnaqlX

Business Finance

Description

Complete Part 1 of the Critical Thinking Scenario Project.

  • Remember to proofread your submission in order to eliminate spelling and grammar errors.

Submit your completed assignment by following the directions linked below. Please check the Course Calendar for specific due dates.

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Critical Thinking case study for Business students

You have been recently hired as Public Relations Director by Smart Media Education, a non-profit organization whose mission is to educate youth and parents on a critical approach to consuming modern media. In one month your first big event is to present to a group of the nation’s high school juniors and seniors at the annual Youth Leadership Conference in Washington D.C. Approximately five students from each of the 48 contiguous states will be in the audience. 

Your objective is two-fold: 1) Demonstrate that media consumption requires a critical thinking approach and 2) Explain the impact of media on society.

The assignment: In this assignment you will prepare for your presentation in Washington D.C. 

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Critical Thinking case study for Business students You have been recently hired as Public Relations Director by Smart Media Education, a non-profit organization whose mission is to educate youth and parents on a critical approach to consuming modern media. In one month your first big event is to present to a group of the nation’s high school juniors and seniors at the annual Youth Leadership Conference in Washington D.C. Approximately five students from each of the 48 contiguous states will be in the audience. Your objective is two-fold: 1) Demonstrate that media consumption requires a critical thinking approach and 2) Explain the impact of media on society. The assignment: In this assignment you will prepare for your presentation in Washington D.C. Part One: the first part of your presentation objective Identify two television commercials that each uses a different logical fallacy to persuade consumers. You must provide a link to video of the commercial. For each commercial • • • Quickly summarize the commercial. What is happening and what is the commercial specifically convincing the audience to think? Identify the logical fallacy used in the commercial and support your choice with details from the commercial. Present your findings in an essay of two pages minimum. Part Two: the second part of the objective Find some research/statistics about media’s impact on society. There are many areas to consider, so choose an area you believe has a significant impact. (examples: advertising, movies, television, video games, social media, etc.) • • • • Summarize the research. Who prepared and published it? What does it say? Describe the validity of the source. How do you know the source is credible? Explain why you chose this research. Why should your audience care? (See the story in the project introduction.) Present your findings in an essay of two pages minimum. Part Three: the presentation Now it’s time to pull together the preparation you’ve done for your event in Washington D. C. In this section of the assignment you will a speaker’s outline for your presentation and a sample of your presentation itself. 1. Your speaker’s notes should be completed in a Word document. These will be your notes as you present so make sure they are complete and include the following: o An introduction o An overview of what you’ll be presenting and why. (Why should these high school students care what you have to say?) o Your findings on television commercials o Your findings on the impact of media on society o A conclusion that summarizes and reinforces the reasons that it’s important to use critical thinking when consuming media 2. Create a PowerPoint presentation from your notes. Using screen capture software, record your presentation and submit a link to the recording along with your speaker’s notes. o There are many free versions of screen capture software. Ask your instructor for recommendations if you don’t have a favorite.
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Explanation & Answer

Attached.

Part One: TV Commercials using Logical Fallacy to Persuade Consumers: Outline
Thesis Statement: Therefore, in this part of the assignment, the paper identifies two
television commercials that use different local fallacies to persuade their customers.
a) Direct TV Commercial- Don’t Wake Up in a Roadside Ditch
b) Everybody’s doing it Commercial


Running head: SCENARIO PROJECT

1

Scenario Project

Student’s Name

Institutional Affiliation

Date

SCENARIO PROJECT

2

Part One: TV Commercials using Logical Fallacy to Persuade Consumers
Introduction
The consumption of modern media requires youth and parents to use a critical approach
so that they can understand the types of logical fallacies that are used to persuade the audience
into making decisions like purchase decisions of products advised on these platforms. Therefore,
in this part of the assignment, the pap...


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