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Qualitative interviews, also known as in-depth interviews, consist of open-ended
questions and provide qualitative data about a participant’s thoughts beliefs, knowledge,
reasoning, motivations, and feelings about a topic (Johnson and Christensen, 2008). This form of
interviewing involves asking people short questions and so that they can give long answers that
provide the researcher with useful information that can be used to answer the research questions.
This paper will present a discussion on the strengths and limitations of open-ended interviews,
characteristics of the knowledge gained from open-ended interviewing, types of topics that are
most suitable to investigate using open-ended interviewing, as well as the assumptions made
when conducting open-ended interviews.
Among the strengths of open-ended interviews, the main one is bringing to inductive
research the ability to pursue topics that emerge during the course of the conversation.