Business Finance
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Management Capstone

Campbellsville University

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Privacy policy analysis
Privacy is one of the most issues of concern with the advent of technology especially in
the use of social media. Privacy in the use of social media can, therefore, be defined as the ability
of a social networking company to hold information entrusted to it by social media users in their
network. The company is then required to seclude such information from any other parties unless
with authority from the owner of such information. To enhance their business operations, some
organizations have set out to collect such information from social media users in given networks.
Receiving such information without the consent of the owner is a crime punishable by law. The
discussion below provides an in-depth analysis of a case whereby Walmart has been given access
to by a social networking site to access information such as posts and personal information such
as emails among others. The discussion will identify why allowing giving Walmart such an
ability contravenes the law, the associated effects as well as the measures available in solving
such a case.
Social media privacy and consumer rights act 2018
Social media privacy and consumer rights acts of 2018 was introduced by Louisiana
senator John Kennedy and his Minnesota counterpart Amy Klobuchar in 2018. The enactment of
the law developed after Facebook and Cambridge Analytica privacy scandal (Tennakoon).
Cambridge Analytica harvested data from at least 230 million Facebook users. Some of the
information that was collected includes the profile likes, personal information such as emails,
pictures, comments and names among other types of information. The company would then use
such information to study their target population. To avoid such an occurrence, the Congress led
by the two senators mentioned above enacted the social media privacy and consumer rights act in
2018. The bill would help to regulate how Facebook and other social networks interact with
information from their users (Skoric et al, 1817). That way, it will be possible to...

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