Business Strategies discussion questions

User Generated

ununf123

Business Finance

Description

Answer question completely from below, each question must include 1-4 points

1. What five entry modes do firms consider as path to enter the international market? Be specific in your answer.

2. What is a strategic alliance? What are major types of alliances?

3. What are the characteristics of product and service quality?

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Explanation & Answer

Attached.

Business Strategies - Outline
I. Modes of entry to international market
A. Exporting
B. Licensing
C. Joint venture
D. Direct investment
E. Acquisitions
II. Strategic alliance
A. Definition
B. Components
(i)

Sharing of knowledge and expertise between the involved partiers

(ii)

Reducing risks and costs in acquiring or developing new products

C. Types
(i)

Joint ventures

(ii)

Outsourcing

(iii)

Affiliate marketing

(iv)

Technology licensing

(v)

Product licensing

(vi)

Franchising

(vii)

Distribution relationship

III. Product and service quality
A. Consumer satisfaction


Running head: BUSINESS STRATEGIES

1

Business Strategies
Name
Institution

BUSINESS STRATEGIES

2
Business Strategies

What five entry modes do firms consider a path to enter the international market? Be
specific in your answer.
The choice of how to enter a foreign market can have a significant impact on the
results and future of a company. Choosing the best mode of entry is a critical ...


Anonymous
I was having a hard time with this subject, and this was a great help.

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