Business Model Generation Twitter Case

timer Asked: Feb 16th, 2019
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Question Description

Business Model Generation

The overall objective for this assignment is to fully assess the current Business Model of Twitter, a well-known social media app, and identify potential issues/shortcomings and opportunities for improvement. To get started, read the case study “Entrepreneurs at Twitter: Building a Brand, A Social Tool or a Tech Powerhouse?”

The following areas should be addressed (page references from Business Model Generation text (Some Screenshots attached below)

  • Situation Overview – prepare a brief summary of the key facts as outlined in the Twitter case
  • Business Model Canvas – create a comprehensive 9-box Canvas (pg 16-44)
  • Empathy Map – provide your perspective on the primary consumer target for Twitter and create an Empathy Map with that target in mind (pg 131)
  • Business Model Patterns – review the Patterns in the text (pg 54-119)
    • Identify which one you feel is closest to Twitter’s Business Model based on case information
    • Identify strengths and shortcomings of Twitter’s current model
    • Address the question “How can Twitter monetize in the future?”
      • Identify an alternative Business Model Twitter might consider to create future profitability
      • Outline several ways it may be stronger/weaker than its current approach
      • Why do you feel this new approach could work?
    • Storytelling – Utilizing the “Talk and Image” technique (pg 172), create a short compelling story for Twitter to use in presenting your improved Business Model to prospective investors
    • Business Model Environment - Create an environmental assessment for Twitter based on case materials (pg 201)
    • SWOT Analysis – choose one of the 9 Business Model Canvas boxes from the Business Model Canvas you developed for Twitter and create a SWOT assessment (pg 216)
    • Other Considerations – summarize one additional component outlined in the Business Model Generation text and demonstrate how it could be used to strengthen Twitter’s business model
    • Executive Summary – after completing the assigned work, prepare a brief Exec Summary of your key observations and recommendations

Assignment Details

  • Format: Your Assignment should be no more than 6 single-spaced typed pages including exhibits. Any exhibits can be either incorporated in the body of the assignment or at the end, but your paper in total should not exceed 6 pages.
  • Keys to Strong Assessment: Clear and concise recommendations, Quality of written communication, In-depth and thoughtful analysis, Evident use of course materials.
  • Content Note: Your recommendations should be based on the Twitter case, assigned readings and our class discussion. No additional research (i.e. Internet searches, etc.) is necessary.

1 Business Model Canvas 2 Empathy Map 3 Storytelling 4 Business Model Environment 5 SWOT Analysis 6

Tutor Answer

School: Purdue University


Last Name1

Twitter Case Analysis
Executive Summary
Twitter is a micro-blogging service that allows the users to send “tweets” of not more than
140 characters to their followers. Founded by Evan Williams, this service has gained huge
recognition garnering up to 200 million active users by 2013. This company partners with thirdparty software developers to create programs for the data interface. By 2014, the company’s market
capitalization had risen to $26.63 billion. The service currently employs the open business model.
A multi-sided business model approach is, however, more suitable for the success of the medial
social platform. Besides a strong leadership, Twitter has a loyal following. The service has grown
to be highly valuable for small companies striving to gain recognition in the market. Following the
continuous technological advancements, the company has an opportunity to venture into the social
media market. The growth of the service has been accompanied by various shortcomings such as
organization turbulence and intense competition from Facebook and Friendfeed. Also, the
reliability of this site by its server crashes and disruption of employee’s attention at the workplace.
Twitter should invest in customer relationship to increase the number of active users and grow its
profit margin.
Situation Overview
Twitter is a micro-blogging service that allows the users to send “tweets” of not more than
140 characters to their followers. This service was founded by Evans Williams, who initially
worked with his friends as IT contractors on web projects. The micro-blogging application is easy
to use instant messenger or social presence notifier. Ideally, it allows the subscribers to send short
messages that can be viewed by strangers as well as a friend in real time. A user logs on to Twitter
and follows a different user. This...

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awesome work thanks

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