The application of social science in advertising just like other fields has shifted in time.
One of the main changes happened during the industrial revolution. There was a change from
advertising from the point of sale to the use of mass media such as newspaper to reach potential
customers before they reach the point of purchase. After the industrial revolution, people had
more money than before and better buying power. Therefore some people invested in press
companies that published newspapers that were sold and therefore covered large areas. The
newspapers allowed societies to get information faster than before and therefore help people
make up their minds early before even going to pints of purchase (Madigan, 2015). After
newspapers, radio came and then television. All the media were used to communicate tailormade ads to reach potential buyers. Therefore, companies understood the characteristics of their
target clientele and made ads that were suitable for them. Those that appealed more attracted
more customers. The use of the press for advertising has enabled the business to reach more
people at once and therefore improve their growth within and across national borders.
The development o...