1. I need a idea selection and guidline. please summit first.
Students will select a local business or
organization (not a corporation or chain), and analyze existing challenges and
opportunities with regards to public relations.
Suggestions include, but are
not limited to: for-profit businesses such as local restaurants, shops, or
service providers as well as non-profit organizations like churches, schools,
community organizations, service organizations, military-affiliated
organizations, sports leagues, etc. Ask yourself: Where do I like to shop?
Where do I like to eat? What organizations am I (or my family members) involved
in? Choose something that has meaning to you, and that you will look forward to
learning more about.
1. Briefly discuss the company or organization to include
its history and its products and/or services.
2. The emphasis of the project is the company’s public
relations strategy. The analysis of the strategy needs to address at least five
of the following functions of public relations, taken from page 13 of your
Social media interface
Special publics relations
Public affairs and issues
3. Students should address how/if the organization
handles each applicable element of public relations currently, as well as
suggestions and recommendations for improvement where appropriate. Support your
recommendations with relevant research. Examine successful strategies that have
been used by competitors or similar organizations. (I would also like to
encourage you to share your findings with leaders in the organization!)
Projects will be submitted in essay format. Your paper should be 5 – 8
pages in length, and formatted according to APA style guidelines. (Remember,
page count refers to the body of your paper only, and does not include title
page, reference page, etc.) Students should reference ideas from our textbook
as well as a minimum of three other outside resources.
textbook : the public practice of public relations --fraser P.Seitel pearson