Running head: PROMOTIONAL AND ADVERTISING STRATEGIES
Promotional and Advertising Strategies
Your Name
Course Name; Number
Dr. Laura Jones
University Name
Date Submitted
1
PROMOTIONAL AND ADVERTISING STRATEGIES
2
Promotional and Advertising Strategies
Tab over to the .5-inch mark to begin writing your introductory paragraph. Do not use
the space bar. Hitting the space bar five times might not get you to the .5-inch mark. Notice that
the title of the paper and not the word “Introduction” is on the first line of this page. In APA, the
first paragraph is understood to be the introduction, so do not write the word “Introduction” on
the first line. To develop an introduction, begin with some interesting information about the
topic and then narrow the focus to the specific area to be discussed. The introduction should
include a thesis statement and succinctly describe the order in which the body of the paper is
organized. Please provide in-text citations for the information presented in the paper.
Overview
Provide an overview of one (1) of the following selected categories of products: sports
apparel, automobiles, home furnishings, or televisions. Take note of and briefly identify the
leading companies in this product group. Provide in-text citations for the information presented
in the paper. Note the above heading is bold and the major words begin with capital letters. This
is a level I heading
Take note of the types of marketing, pricing, and consumer-oriented promotional
strategies that these leading companies within the product group use. Provide in-text citations for
the information presented in the paper.
Promotional Strategies
Identify the promotional strategy used by one of the companies for the product group you
selected. Provide in-text citations for the information presented. Also, note the above heading is
bold and the major words begin with capital letters. This is a level I heading.
PROMOTIONAL AND ADVERTISING STRATEGIES
In a separate paragraph, identify the promotional strategy used by another one of the
companies for the product group you selected. Provide in-text citations for the information
presented. Also, note the above heading is bold and the major words begin with capital letters.
This is a level I heading.
Comparison of Promotional Strategies
Discuss the similarities in the promotional strategies used by the two (2) different
companies. Provide in-text citations for the information presented in the paper. Note that the
heading is to the left, bold, and the major words begin with a capital letter. This is a level II
heading.
Contrast in Promotional Strategies
Discuss the differences in the promotional strategies used by the two (2) different
companies. Provide in-text citations for the information presented in the paper. Note that the
heading is to the left, bold, and the major words begin with a capital letter. This is a level II
heading.
Recommendations for Differentiation
Recommend one way in which a company within the selected product group could use
marketing information to differentiate itself in the marketplace to gain an advantage over its
competitors. Provide a rationale to support your recommendation. Provide in-text citations for
the information presented in the paper.
In a separate paragraph, recommend a second way in which a company within the
selected product group could use marketing information to differentiate itself in the marketplace
to gain an advantage over its competitors. Provide a rationale to support your recommendation.
Provide in-text citations for the information presented in the paper.
3
PROMOTIONAL AND ADVERTISING STRATEGIES
4
Consumer Oriented Promotion Uses
Propose one use for consumer-oriented promotions that could assist a company in the
short term for the product group that you selected. Provide a rationale for your response. Provide
in-text citations for the information presented in the paper. Note the above heading is bold and
the major words begin with capital letters. This is a level I heading.
Propose another use for consumer-oriented promotions that could assist a company in the
long term for the product group that you selected. Provide a rationale for your response. Provide
in-text citations for the information presented in the paper.
Leading Company Pricing Decisions Analysis
Analyze the strategic manner in which the leading company in this product group has
made its pricing decisions by using one or more of the four (4) pricing objectives. Provide in-text
citations for the information presented in the paper. Note the above heading is bold and the major
words begin with capital letters. This is a level I heading.
Suggest one action that other companies within the same product group may take in order
to differentiate themselves and gain a competitive advantage. Provide a rationale for your
response. Provide in-text citations for the information presented in the paper.
Suggest another action that other companies within the same product group may take in
order to differentiate themselves and gain a competitive advantage. Provide a rationale for your
response. Provide in-text citations for the information presented in the paper.
Most Effective Advertising Medium
Determine the most effective advertising medium for a company in the selected product
category. Provide in-text citations for the information presented in the paper. Note the above
heading is bold and the major words begin with capital letters. This is a level I heading.
PROMOTIONAL AND ADVERTISING STRATEGIES
Support your response with one example of the effectiveness of the chosen medium.
Provide in-text citations for the information presented in the paper. Note the above heading is
bold and the major words begin with capital letters. This is a level I heading.
Support your response with another example of the effectiveness of the chosen medium.
Provide in-text citations for the information presented in the paper. Note the above heading is
bold and the major words begin with capital letters. This is a level I heading.
Conclusion
End your paper with a conclusion. After the conclusion, insert a page break and begin
your references on a separate page. The sources listed in your reference page should have a
hanging indentation and should be double-spaced. For information on listing your sources,
please refer to the APA guidelines. Some examples are provided on the sample reference page
below. Please note which information should be italicized and which should be capitalized. In
addition, note the cover page and reference page are not included in the required assignment
page length.
5
PROMOTIONAL AND ADVERTISING STRATEGIES
References
Boone, L. E. & Kurtz, D. L. (2012 Update). Contemporary business (14th ed.). Hoboken, NJ:
John Wiley & Sons.
Daft, R. (2012). Management (10th ed.). Mason, OH: Cengage Learning.
McLean, C. (2005). Evaluating critical thinking skills: Two conceptualizations. Journal of
Distance Education, 20(2), 1-20. Retrieved from ProQuest database.
6
Running head: PROMOTIONAL AND ADVERTISING STRATEGIES
Promotional and Advertising Strategies
Your Name
Course Name; Number
Dr. Laura Jones
University Name
Date Submitted
1
PROMOTIONAL AND ADVERTISING STRATEGIES
2
Promotional and Advertising Strategies
Tab over to the .5-inch mark to begin writing your introductory paragraph. Do not use
the space bar. Hitting the space bar five times might not get you to the .5-inch mark. Notice that
the title of the paper and not the word “Introduction” is on the first line of this page. In APA, the
first paragraph is understood to be the introduction, so do not write the word “Introduction” on
the first line. To develop an introduction, begin with some interesting information about the
topic and then narrow the focus to the specific area to be discussed. The introduction should
include a thesis statement and succinctly describe the order in which the body of the paper is
organized. Please provide in-text citations for the information presented in the paper.
Overview
Provide an overview of one (1) of the following selected categories of products: sports
apparel, automobiles, home furnishings, or televisions. Take note of and briefly identify the
leading companies in this product group. Provide in-text citations for the information presented
in the paper. Note the above heading is bold and the major words begin with capital letters. This
is a level I heading
Take note of the types of marketing, pricing, and consumer-oriented promotional
strategies that these leading companies within the product group use. Provide in-text citations for
the information presented in the paper.
Promotional Strategies
Identify the promotional strategy used by one of the companies for the product group you
selected. Provide in-text citations for the information presented. Also, note the above heading is
bold and the major words begin with capital letters. This is a level I heading.
PROMOTIONAL AND ADVERTISING STRATEGIES
In a separate paragraph, identify the promotional strategy used by another one of the
companies for the product group you selected. Provide in-text citations for the information
presented. Also, note the above heading is bold and the major words begin with capital letters.
This is a level I heading.
Comparison of Promotional Strategies
Discuss the similarities in the promotional strategies used by the two (2) different
companies. Provide in-text citations for the information presented in the paper. Note that the
heading is to the left, bold, and the major words begin with a capital letter. This is a level II
heading.
Contrast in Promotional Strategies
Discuss the differences in the promotional strategies used by the two (2) different
companies. Provide in-text citations for the information presented in the paper. Note that the
heading is to the left, bold, and the major words begin with a capital letter. This is a level II
heading.
Recommendations for Differentiation
Recommend one way in which a company within the selected product group could use
marketing information to differentiate itself in the marketplace to gain an advantage over its
competitors. Provide a rationale to support your recommendation. Provide in-text citations for
the information presented in the paper.
In a separate paragraph, recommend a second way in which a company within the
selected product group could use marketing information to differentiate itself in the marketplace
to gain an advantage over its competitors. Provide a rationale to support your recommendation.
Provide in-text citations for the information presented in the paper.
3
PROMOTIONAL AND ADVERTISING STRATEGIES
4
Consumer Oriented Promotion Uses
Propose one use for consumer-oriented promotions that could assist a company in the
short term for the product group that you selected. Provide a rationale for your response. Provide
in-text citations for the information presented in the paper. Note the above heading is bold and
the major words begin with capital letters. This is a level I heading.
Propose another use for consumer-oriented promotions that could assist a company in the
long term for the product group that you selected. Provide a rationale for your response. Provide
in-text citations for the information presented in the paper.
Leading Company Pricing Decisions Analysis
Analyze the strategic manner in which the leading company in this product group has
made its pricing decisions by using one or more of the four (4) pricing objectives. Provide in-text
citations for the information presented in the paper. Note the above heading is bold and the major
words begin with capital letters. This is a level I heading.
Suggest one action that other companies within the same product group may take in order
to differentiate themselves and gain a competitive advantage. Provide a rationale for your
response. Provide in-text citations for the information presented in the paper.
Suggest another action that other companies within the same product group may take in
order to differentiate themselves and gain a competitive advantage. Provide a rationale for your
response. Provide in-text citations for the information presented in the paper.
Most Effective Advertising Medium
Determine the most effective advertising medium for a company in the selected product
category. Provide in-text citations for the information presented in the paper. Note the above
heading is bold and the major words begin with capital letters. This is a level I heading.
PROMOTIONAL AND ADVERTISING STRATEGIES
Support your response with one example of the effectiveness of the chosen medium.
Provide in-text citations for the information presented in the paper. Note the above heading is
bold and the major words begin with capital letters. This is a level I heading.
Support your response with another example of the effectiveness of the chosen medium.
Provide in-text citations for the information presented in the paper. Note the above heading is
bold and the major words begin with capital letters. This is a level I heading.
Conclusion
End your paper with a conclusion. After the conclusion, insert a page break and begin
your references on a separate page. The sources listed in your reference page should have a
hanging indentation and should be double-spaced. For information on listing your sources,
please refer to the APA guidelines. Some examples are provided on the sample reference page
below. Please note which information should be italicized and which should be capitalized. In
addition, note the cover page and reference page are not included in the required assignment
page length.
5
PROMOTIONAL AND ADVERTISING STRATEGIES
References
Boone, L. E. & Kurtz, D. L. (2012 Update). Contemporary business (14th ed.). Hoboken, NJ:
John Wiley & Sons.
Daft, R. (2012). Management (10th ed.). Mason, OH: Cengage Learning.
McLean, C. (2005). Evaluating critical thinking skills: Two conceptualizations. Journal of
Distance Education, 20(2), 1-20. Retrieved from ProQuest database.
6
Purchase answer to see full
attachment