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*******PLEASE FOLLOW THE ASSIGNMENT 3 FORMAT  Assignment 3_Format.pdf

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Assignment 3: Promotional and Advertising Strategies

Due Week 9

Select one (1) of the following categories of products to research: sports apparel, automobiles, home furnishings, or televisions. Use the Internet to research at least two (2) companies within the selected product category. Take note of the leading companies in this product group, as well as the types of marketing, pricing, and consumer-oriented promotional strategies that these leading companies within the product group use. 

Write a six to eight (6-8) page paper in which you:

  1. Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected.
  2. Recommend two (2) ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Provide a rationale to support your recommendations.
  3. Propose two (2) uses for consumer-oriented promotions that could assist a company in both the short and long term for the product group that you selected. Provide a rationale for your response.
  4. Analyze the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing objectives. Suggest two (2) actions that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Provide a rationale for your response.
  5. Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chosen medium.
  6. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource. 

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. 

The specific course learning outcomes associated with this assignment are:

  • Apply the core marketing concepts and marketing orientation to develop viable marketing strategies that fit a variety of market environments, domestic and international.
  • Analyze information technology applications and the application of decision support systems to gain a competitive advantage and more effectively control operations.
  • Use technology and information resources to research issues in contemporary business.
  • Write clearly and concisely about contemporary business using proper writing mechanics.

Unformatted Attachment Preview

Running head: PROMOTIONAL AND ADVERTISING STRATEGIES Promotional and Advertising Strategies Your Name Course Name; Number Dr. Laura Jones University Name Date Submitted 1 PROMOTIONAL AND ADVERTISING STRATEGIES 2 Promotional and Advertising Strategies Tab over to the .5-inch mark to begin writing your introductory paragraph. Do not use the space bar. Hitting the space bar five times might not get you to the .5-inch mark. Notice that the title of the paper and not the word “Introduction” is on the first line of this page. In APA, the first paragraph is understood to be the introduction, so do not write the word “Introduction” on the first line. To develop an introduction, begin with some interesting information about the topic and then narrow the focus to the specific area to be discussed. The introduction should include a thesis statement and succinctly describe the order in which the body of the paper is organized. Please provide in-text citations for the information presented in the paper. Overview Provide an overview of one (1) of the following selected categories of products: sports apparel, automobiles, home furnishings, or televisions. Take note of and briefly identify the leading companies in this product group. Provide in-text citations for the information presented in the paper. Note the above heading is bold and the major words begin with capital letters. This is a level I heading Take note of the types of marketing, pricing, and consumer-oriented promotional strategies that these leading companies within the product group use. Provide in-text citations for the information presented in the paper. Promotional Strategies Identify the promotional strategy used by one of the companies for the product group you selected. Provide in-text citations for the information presented. Also, note the above heading is bold and the major words begin with capital letters. This is a level I heading. PROMOTIONAL AND ADVERTISING STRATEGIES In a separate paragraph, identify the promotional strategy used by another one of the companies for the product group you selected. Provide in-text citations for the information presented. Also, note the above heading is bold and the major words begin with capital letters. This is a level I heading. Comparison of Promotional Strategies Discuss the similarities in the promotional strategies used by the two (2) different companies. Provide in-text citations for the information presented in the paper. Note that the heading is to the left, bold, and the major words begin with a capital letter. This is a level II heading. Contrast in Promotional Strategies Discuss the differences in the promotional strategies used by the two (2) different companies. Provide in-text citations for the information presented in the paper. Note that the heading is to the left, bold, and the major words begin with a capital letter. This is a level II heading. Recommendations for Differentiation Recommend one way in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Provide a rationale to support your recommendation. Provide in-text citations for the information presented in the paper. In a separate paragraph, recommend a second way in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Provide a rationale to support your recommendation. Provide in-text citations for the information presented in the paper. 3 PROMOTIONAL AND ADVERTISING STRATEGIES 4 Consumer Oriented Promotion Uses Propose one use for consumer-oriented promotions that could assist a company in the short term for the product group that you selected. Provide a rationale for your response. Provide in-text citations for the information presented in the paper. Note the above heading is bold and the major words begin with capital letters. This is a level I heading. Propose another use for consumer-oriented promotions that could assist a company in the long term for the product group that you selected. Provide a rationale for your response. Provide in-text citations for the information presented in the paper. Leading Company Pricing Decisions Analysis Analyze the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing objectives. Provide in-text citations for the information presented in the paper. Note the above heading is bold and the major words begin with capital letters. This is a level I heading. Suggest one action that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Provide a rationale for your response. Provide in-text citations for the information presented in the paper. Suggest another action that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Provide a rationale for your response. Provide in-text citations for the information presented in the paper. Most Effective Advertising Medium Determine the most effective advertising medium for a company in the selected product category. Provide in-text citations for the information presented in the paper. Note the above heading is bold and the major words begin with capital letters. This is a level I heading. PROMOTIONAL AND ADVERTISING STRATEGIES Support your response with one example of the effectiveness of the chosen medium. Provide in-text citations for the information presented in the paper. Note the above heading is bold and the major words begin with capital letters. This is a level I heading. Support your response with another example of the effectiveness of the chosen medium. Provide in-text citations for the information presented in the paper. Note the above heading is bold and the major words begin with capital letters. This is a level I heading. Conclusion End your paper with a conclusion. After the conclusion, insert a page break and begin your references on a separate page. The sources listed in your reference page should have a hanging indentation and should be double-spaced. For information on listing your sources, please refer to the APA guidelines. Some examples are provided on the sample reference page below. Please note which information should be italicized and which should be capitalized. In addition, note the cover page and reference page are not included in the required assignment page length. 5 PROMOTIONAL AND ADVERTISING STRATEGIES References Boone, L. E. & Kurtz, D. L. (2012 Update). Contemporary business (14th ed.). Hoboken, NJ: John Wiley & Sons. Daft, R. (2012). Management (10th ed.). Mason, OH: Cengage Learning. McLean, C. (2005). Evaluating critical thinking skills: Two conceptualizations. Journal of Distance Education, 20(2), 1-20. Retrieved from ProQuest database. 6 Running head: PROMOTIONAL AND ADVERTISING STRATEGIES Promotional and Advertising Strategies Your Name Course Name; Number Dr. Laura Jones University Name Date Submitted 1 PROMOTIONAL AND ADVERTISING STRATEGIES 2 Promotional and Advertising Strategies Tab over to the .5-inch mark to begin writing your introductory paragraph. Do not use the space bar. Hitting the space bar five times might not get you to the .5-inch mark. Notice that the title of the paper and not the word “Introduction” is on the first line of this page. In APA, the first paragraph is understood to be the introduction, so do not write the word “Introduction” on the first line. To develop an introduction, begin with some interesting information about the topic and then narrow the focus to the specific area to be discussed. The introduction should include a thesis statement and succinctly describe the order in which the body of the paper is organized. Please provide in-text citations for the information presented in the paper. Overview Provide an overview of one (1) of the following selected categories of products: sports apparel, automobiles, home furnishings, or televisions. Take note of and briefly identify the leading companies in this product group. Provide in-text citations for the information presented in the paper. Note the above heading is bold and the major words begin with capital letters. This is a level I heading Take note of the types of marketing, pricing, and consumer-oriented promotional strategies that these leading companies within the product group use. Provide in-text citations for the information presented in the paper. Promotional Strategies Identify the promotional strategy used by one of the companies for the product group you selected. Provide in-text citations for the information presented. Also, note the above heading is bold and the major words begin with capital letters. This is a level I heading. PROMOTIONAL AND ADVERTISING STRATEGIES In a separate paragraph, identify the promotional strategy used by another one of the companies for the product group you selected. Provide in-text citations for the information presented. Also, note the above heading is bold and the major words begin with capital letters. This is a level I heading. Comparison of Promotional Strategies Discuss the similarities in the promotional strategies used by the two (2) different companies. Provide in-text citations for the information presented in the paper. Note that the heading is to the left, bold, and the major words begin with a capital letter. This is a level II heading. Contrast in Promotional Strategies Discuss the differences in the promotional strategies used by the two (2) different companies. Provide in-text citations for the information presented in the paper. Note that the heading is to the left, bold, and the major words begin with a capital letter. This is a level II heading. Recommendations for Differentiation Recommend one way in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Provide a rationale to support your recommendation. Provide in-text citations for the information presented in the paper. In a separate paragraph, recommend a second way in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Provide a rationale to support your recommendation. Provide in-text citations for the information presented in the paper. 3 PROMOTIONAL AND ADVERTISING STRATEGIES 4 Consumer Oriented Promotion Uses Propose one use for consumer-oriented promotions that could assist a company in the short term for the product group that you selected. Provide a rationale for your response. Provide in-text citations for the information presented in the paper. Note the above heading is bold and the major words begin with capital letters. This is a level I heading. Propose another use for consumer-oriented promotions that could assist a company in the long term for the product group that you selected. Provide a rationale for your response. Provide in-text citations for the information presented in the paper. Leading Company Pricing Decisions Analysis Analyze the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing objectives. Provide in-text citations for the information presented in the paper. Note the above heading is bold and the major words begin with capital letters. This is a level I heading. Suggest one action that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Provide a rationale for your response. Provide in-text citations for the information presented in the paper. Suggest another action that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Provide a rationale for your response. Provide in-text citations for the information presented in the paper. Most Effective Advertising Medium Determine the most effective advertising medium for a company in the selected product category. Provide in-text citations for the information presented in the paper. Note the above heading is bold and the major words begin with capital letters. This is a level I heading. PROMOTIONAL AND ADVERTISING STRATEGIES Support your response with one example of the effectiveness of the chosen medium. Provide in-text citations for the information presented in the paper. Note the above heading is bold and the major words begin with capital letters. This is a level I heading. Support your response with another example of the effectiveness of the chosen medium. Provide in-text citations for the information presented in the paper. Note the above heading is bold and the major words begin with capital letters. This is a level I heading. Conclusion End your paper with a conclusion. After the conclusion, insert a page break and begin your references on a separate page. The sources listed in your reference page should have a hanging indentation and should be double-spaced. For information on listing your sources, please refer to the APA guidelines. Some examples are provided on the sample reference page below. Please note which information should be italicized and which should be capitalized. In addition, note the cover page and reference page are not included in the required assignment page length. 5 PROMOTIONAL AND ADVERTISING STRATEGIES References Boone, L. E. & Kurtz, D. L. (2012 Update). Contemporary business (14th ed.). Hoboken, NJ: John Wiley & Sons. Daft, R. (2012). Management (10th ed.). Mason, OH: Cengage Learning. McLean, C. (2005). Evaluating critical thinking skills: Two conceptualizations. Journal of Distance Education, 20(2), 1-20. Retrieved from ProQuest database. 6
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