Starbucks Marketing Mix

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Description

Select a company or brand from which you buy frequently. In 1-2 pages, include the following:

  1. Describe the organization that you selected and the industry in which it exists.
  2. Explain how each element of the marketing mix (product, place, price, and promotion) is utilized to influence the demand for the company's products or services.

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Explanation & Answer

Attached.

Running head: STARBUCKS

1

Starbucks
Name
Institution

STARBUCKS

2
Starbucks

Starbucks is one of the companies that operate in the coffee industry. The company is
known in offering quality coffee and this has led to the development of the company and the
growth in the market. The organization is known to serve some of the best products and this has
led to the examination of the industry and the changes that are applied in the environment
helping to analyze the changes that increase the competitiveness of the company. The
recognition of the interest of the custome...


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